The South Korean film "Journey to Busan" appears behind the screen of Social networks. China film and television companies appear

Recently, a South Korean disaster film "Busan trip" frequently brush word of mouth in the circle of friends, Douban score of 8.3 points, a sentence "more terrible than zombies is human nature" review revealed that "Busan trip" is not just a pure zombie film, which has more human thinking. There is a China company behind it

Original title: In addition to zombies, disasters and human nature, there is also a China film and television company behind "Journey to Busan"

. Recently, a South Korean disaster film "Journey to Busan" has frequently received word-of-mouth among friends. The Douban score reached 8.3 points. A film review of "What is more terrible than zombies is human nature" reveals that "Journey to Busan" is not just a pure zombie film, but also reflects on human nature. In the domestic film market, where there are few excellent works, such a disaster film full of zombies has become a clear stream, refreshing the public's long-empty movie inventory.

For South Korean films, there are not a few classics that China audiences are familiar with. After more than ten years of development, the production level of South Korean films has become a trend of catching up. They have frequently appeared in international film festivals and won awards. Many melon-eating people are watching After "Journey to Busan", we compared the domestic market where classic film works are scarce, and lamented that the gap between China films and South Korean films is getting wider and wider.

In fact, compared with South Korean films, the reporter believes that we don't need to be too discouraged. After all, China's film market has ranked second in the world, and its prospects are still broad and bright. Moreover, China's film and television capital has its own plans for strategic layout. Take "Journey to Busan" as an example. Its film distribution company, Next Entertainment World (hereinafter referred to as NEW), is South Korea's fourth largest film company. As early as 2014, Zhejiang Huace Film and Television Co., Ltd. announced the acquisition of NEW for approximately 323 million yuan. 15% of the shares, becoming the second largest shareholder of NEW.

Nowadays, the development momentum of NEW is fierce, which shows that Huace Film and Television is quite forward-looking in making this decision. Looking at Huace Film and Television's strategic layout in recent years, in addition to its deep and close ties with South Korean company NEW, Huace Film and Television is also intensively deploying its own camp in other aspects.

The SIP strategy has been successfully implemented and the concept of "content is king" has continued to adhere to the concept of "content is king".

In recent years, Huace's film and television activities have taken place frequently. Huace, whose main business is TV dramas, has continued to extend the industrial chain and has extensive coverage in online dramas, movies, animation, games and other aspects. Layout, and launched the SIP (Super IP) plan at the end of 2015, saying that 2016 will be the year when all online dramas, variety shows, movies, etc. will explode after Huace's transformation and upgrading.

In August 2016, Huace Film and Television's mid-year results showed that its operating income in the first half of the year was 1.55 billion yuan, an increase of 67.17% over the same period of the previous year, and its net profit was 270 million yuan, a year-on-year increase of 24%. Among them, full-network drama revenue accounted for more than 65% of the total revenue, and the proportion of full-network drama revenue came from Internet channels. The SIP strategy was successfully implemented and successfully upgraded to the "SIP+X" plan, that is, comprehensive "super" SIP was used as the value axis of pan-entertainment. Through the connection of "X" industries, we will build new entertainment and consumption scenarios, and implement large-scale entertainment and pan-life.

The 2016 SIP film list includes IP series such as "Long Song Xing","Legend of the Condor Heroes","A Sight Smile","Peach Blossom in Three Years","Zeng Promise","Lonely Fragrance Don't Appreciate Yourself", and "Passing by Through Your World". Huace Film and Television said that it will adhere to the concept of "content is king" and create a series of "Super IP+ Superstar + Super Production", realize IP in various forms, and carry out various models of development and marketing based on high-quality IP resources. And strengthen cooperation with game companies.

On September 1, Huace Film and Television issued an announcement stating that it had reached a strategic cooperation with Chinese Online and would work together to build a Super IP (SIP) pan-entertainment ecological industry. The two parties will fully integrate their advantages in SIP integrated development, resources and other aspects. Huace Film and Television has priority development rights for copyrights owned by Chinese Online. This cooperation will promote the strong advancement of Huace Film and Television's SIP strategy.

Huace Film and Television's diversified investment layout in the film and

television industry

Huace Film and Television has successively invested in companies such as Wanda Film and Television, Taobao Film, Free Cool Whale, and Vision Distance. In the first half of the year, the company's theaters achieved box office revenue of over 50 million yuan. The recent films "The Apostles" and "Smiles" also achieved good box office results.

In addition, Huace Film and Television has also carried out film and television education projects, committed to the construction of a public service platform for film and television production technology, and began to conduct research and resource integration in the AR/VR, 3D and animation industries, investment and financing platforms and derivatives service platforms are also actively being built.

Online Student Content

Huace Film and Television continues to attach importance to the investment in online student content, and has begun to plan in related fields such as idol cultivation, games, Internet comics, and Internet literature, and promotes the development and copyright authorization of online student content such as online dramas and online movies. Operation, focusing on creating romance, secondary yuan, martial arts and other content.

Huace Film and Television has invested in Xiantian Island, a domestic comic creation company with both strength and scale, and has reached a business cooperation with Xian Man, a well-known comic creation company. At the same time, Huace Film and Television has a deep and stable cooperative relationship with Aofei Youqi. In August this year, Huace Film and Television and Station A reached an agreement of intent to increase capital by 50 million yuan to Station A, with a shareholding ratio of no less than 2.7% after the investment is completed. Huace Film and Television's repeated actions demonstrate its strategic layout in the secondary field of animation.

In terms of game investment and Internet celebrity economic

games, on August 10, 2016, Huace Film and Television announced that the company plans to increase capital by 20 million yuan to Lewei Digital and Yidong Feifan respectively. After the capital increase is completed, Huace Film and Television will hold Lewei Digital 12.5% equity and Yidong Feifan 10% equity. Among them, Lewei Digital is an online game developer and operator, while Yidong Feifan focuses on the research and development of fashion entertainment and social games. This time, Huace invested in two game companies to jointly develop SIP works and adapt them into games to broaden SIP monetization channels.

In terms of Internet celebrity economy, Huace Film and Television acquired a 35.03% stake in Internet celebrity e-commerce platform "Little Red Lips" for US$63.846 million. The two parties will work together to create an integrated lifestyle consumption scenario that integrates video traffic, interactive communities, Internet celebrity economy, and fashion consumption to achieve mutual benefit and win-win results between entertainment content and e-commerce platforms.

The overseas layout

mid-year report shows that in 2016, Huace Film and Television achieved a total of 1292 hours of overseas sales of programs in the first half of the year, and successfully opened overseas platforms such as NOW Huace Station, VIKI Huace Counter, and Huace FUN International. The global Chinese-language network has further expanded. In the second half of the year, we will also focus on cooperation with institutions in Britain, the United States and other countries to introduce and export TV dramas, variety shows, and IP to enhance brand promotion.

Huace Film and Television has now become a leading entertainment company in China that fully operates the four major content sectors of TV series, movies, variety shows, and online dramas and explores the commercial value of IP. Zhao Yifang, president of Huace Group, said in an interview that under the new ecological law, the integration and interdependence between strong content and strong channels has become the basic prerequisite for win-win and transcendence.

Editor: yvette