Orange Entertainment received US$10 million in Series B+ investment, which will make Pan Entertainment more "Pan"

On the morning of July 12, it was reported that pan-entertainment new media Orange Entertainment completed the B+ round of financing of US$10 million, with Huachuang Capital leading the investment and 360 following the investment. In January this year, Orange Entertainment received US$15 million in Series B financing from Yintai Capital, Zhenge Fund, and Jingwei Venture Capital. Tang Yiqing, founder of Orange Entertainment, said that after the round of financing is completed, it will mainly be used to expand content and content hosting forms.

Original title: Pan Entertainment New Media Orange Entertainment received US$10 million in Series B+ investment Huachuang 360 shares.

On the morning of July 12, Pan Entertainment New Media Orange Entertainment completed US$10 million in Series B+ financing, with Huachuang Capital leading the investment, and 360 followed suit. In January this year, Orange Entertainment received US$15 million in Series B financing from Yintai Capital, Zhenge Fund, and Jingwei Venture Capital. Tang Yiqing, founder of Orange Entertainment, said that after the round of financing is completed, it will mainly be used to expand content and content hosting forms.

Orange Entertainment was founded in August 2013. In October 2014, the company received 10 million yuan angel investment from Zhenge, Jingwei China and Shengxitai; in April 2015, it received 40 million yuan Series A investment from Jingwei China and Zhenge; in January 2016, it received US$15 million in Series B financing from Ventech China, Zhenge Fund and Jingwei Ventures. The founder Tang Yiqing was once CEO of Bazaar Entertainment. It is reported that Orange Entertainment mainly provides original content focusing on pan-entertainment, covering pan-entertainment topics such as celebrity gossip, fashion, film and television, life, beauty, and funny GIFs, and brings the latest, trendy and coolest entertainment information to a favorite of the younger generation. It is presented in a way that incorporates gamification and strong interactive mechanisms such as bullet screen comments and appearance scoring, becoming a favorite of Internet aborigines, especially fashionable girls.

Some commentators said that Bazaar Entertainment has gone relatively smoothly in this round of transformation from traditional media to new media, and its fan base once rushed to the first place in the segment. The main reason is that Bazaar Entertainment quickly grasped the different content production logic of traditional media and new media, and this was also the key to Orange Entertainment's ability to rush out later-lowering the media's leadership attitude and focusing on fans. content.

It is worth mentioning that Orange Entertainment relies heavily on technical power in content production. The back-end team has polished a set of hot topic prediction technology, which can analyze the hot topics that will appear next from data sources such as Weibo hot topics and target audience social accounts. The speed can be 2 hours ahead of the Sina topic list, with an accuracy rate of 88%. In this way, the editorial team can follow up on hot spots early and catch traffic. It is understood that Orange Entertainment will launch about 120 pieces of original content every day in terms of output, in the form of graphic, audio, video, and GIF, mainly graphic and graphic information.

The transformation of traditional media into the Internet requires a transformation of thinking; then, similarly, the operating logic behind it is very different from graphics and text to more three-dimensional video content, so not just people who write good articles can become screenwriters. Tang Yiqing's understanding of this is that these are not the most important. As long as you know enough about the user group and know what stories they like, the rest is just that the direction and method of telling stories are different.

Tang Yiqing said,"Hunan Satellite TV and VICE have done a particularly good job in this regard. Take Hunan Satellite TV for example. What they do is a young group. Although there are many different programs, including Mango TV, they are all done around this group of people. Different expression methods, production cycles, and profit cycles are actually different expressions of the same thing."

After building a content framework of graphics and text + video, Orange Entertainment also wants to try more profit models outside of advertising, and artist brokerage is one of the directions. Just as Mi Wei used several programs represented by "The Strange Talks" to promote its small IP, Orange Entertainment also plans to use platform traffic and content productivity to incubate artists in the future.

"Overall, we are not worried about money. The media is actually very close to money. In this field, the ones who can really make money are the production team of high-quality content,"Tang Yiqing said." Orange Entertainment has never been positioned as just a pan-entertainment portal, but a new type of media company, connecting the upstream and downstream of the entire entertainment content industry and covering content production and distribution."

Regarding this financing, Tang Yiqing said that the company will make efforts to "make entertainment more extensive":

First, in terms of content. Most of Orange Entertainment's current content still focuses on celebrity gossip. Next, they will open up the extension of pan-entertainment, rely on big data, and extend the topic to men, humanities and arts, subculture, etc. under the principle of "users can do whatever they like". New fields.

The other aspect is the form of content delivery. Short Video, online dramas, and live broadcasts will all be the directions Orange Entertainment attempts. To a certain extent, Orange Entertainment also wants to use video content to create an entertainment brokerage model to realize business model exploration in addition to advertising monetization. Tang Yiqing said that several new video programs are also being planned. In addition, there is also a Orange Entertainment homemade online drama about to be launched soon, which will produce the popular theme of basic corruption. "The cost of content production will not be particularly high, and we will not go into large-scale production as soon as we come up. Fragmented, shorter, relaxed and interesting content is the main direction of Orange." In fact, there are already visible results in the field of Short Video. When you open Orange Entertainment, you can search for seven vertically different video programs with different themes, including "Entertainment Massacre","Korean Entertainment 250","Orange Blind Interview", and "Guangkai", which are partially implemented daily updates.

Data shows that Orange Entertainment currently has 20 million registered users on the platform, with an average of more than 15 million per day within the station and more than 25 million outside the station. Distribution channels include Today's Headline, UC Browser, Qzone, Meipai, Secondshot, etc.; and have cooperated on content with Sohu News, Ink Weather, WIFI Master Key, ZAKER, etc.

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Editor: Nancy