New set's fourth anniversary announcement of Series C financing will accelerate the generation of high-quality content

The SummerParty for the 4th anniversary of the new set with the theme of "Bloom" was held on September 3 at Beijing Jingyuan Art Park. For a new set that positions itself as the "next generation" media company, this birthday party is more like a summer carnival for young fans. Many popular PGC and Internet celebrities gathered on the scene to interact with fans live.

Original title: Series C financing announced for the fourth anniversary of the new set. The SummerParty for the

fourth anniversary of the new set with the theme of "Bloom" by a new content company that young people like, will be held on September 3 at Beijing Jingyuan Art Park. For a new set that positions itself as the "next generation" media company, this birthday party is more like a summer carnival for young fans. Many popular PGC and Internet celebrities gathered on the scene to interact with fans live.

In an exclusive interview with the media after the meeting, Ethan, CEO of New Studio, told the media that the company has completed a new round of fixed increase of 70 million yuan led by Tianxing Capital and followed by Series B investor Sequoia Capital, and its current valuation has reached 670 million yuan.

The new set has gone through four years. At the beginning of the event to create online entertainment content for young people

, Nu Bean, vice president of the new set, reviewed the development history of the new set. After four years of growth, the new set has gradually transformed from a community of film and television creators into an incubation platform for new media content. Through the community of creators, we will gather outstanding and cutting-edge creative forces, continuously discover and cultivate potential creative talents, produce entertainment content that young people love, and gather fans through strong publicity channels and content operation experience, and help content be commercialized. Liquidated.

As the largest short film sharing platform in China, V Film has collected more than 10000 short films in four years. With the original intention of "allowing more good works to be discovered", it has accumulated a large number of creative talents and enthusiasts. This sharing platform has also become a distribution center for video creativity.

The new film studio community established based on V Films has gathered hundreds of thousands of creators. Focusing on these outstanding film and television creative talents, the new studio has built a studio model with producers and directors as the core, providing multi-faceted support for the studio in investment, publicity, and investment promotion to accelerate the birth of works.

In terms of content production, the new studio first focuses on online movies and Short Video. Since 2016, the new set has produced and distributed dozens of online movies, including "Force Majeure","Ruffian Soldier","Wrong Gender Is Not Wrong Love","Gale Navy","Zombies Comes 3","White Fog Mystery", etc. Works, not only achieved good box office revenue, but also gathered a large number of fans. At the event site, the upcoming "Siping Youth 4" also released a trailer. "Force Majeure" not only created 3 billion Weibo topics, but also created a group of young meat stars such as Meng Rui and Wang Bowen. The response from fans at the event was extremely enthusiastic.

In addition to online movies, PGC Short Video are another content business line for the new set. Short Video industry is ushering in its explosive year this year. In Sina Weibo's second-quarter earnings report, Weibo's Short Video were viewed as high as 15.7 times, a year-on-year increase of 235%. At this year's "6.16" Reds Day on Sina Weibo, it was announced that the new studio would become its strategic partner. Sina Weibo's financial report showed that in the second quarter, the number of video views on Weibo under the new studio's accounts reached 116 million times, an increase of 628%. The new studio relies on its strong content production, content operation, and content commercialization capabilities to incubate various Short Video programs and cultivate Internet celebrities.

Its popular content such as "Magic Food","Collection of Creations","Magic TV" and "Tearable Men and Women" has ranked at the forefront of major original Short Video content rankings for several times. He also signed contracts with a number of Internet celebrities such as @ Micromicro and @ Northeast Huaze. At this SummerParty, many Internet celebrities who had worked with the new set also came to the scene to interact with fans, including Zhang Mofan, Song Song, Zhou Yue, etc. Gathering audiences through video content, forming a highly sticky fan community, and realizing commercialization through the "Audience-Fan-User" operation path is the business logic of Short Video services. New Studio's "Creation Collection" has opened its own brand, earning 100,000 + revenue on its first day of launch, embarking on the road of content-based e-commerce.

New media content industry layout accelerates the generation of high-quality content

According to the latest semi-annual report released by the new studio, the operating income of the new studio in the first half of the year was 21.84 million yuan, an increase of 502.99% over the same period last year. After completing Series C financing, the company stated that it would accelerate the layout upstream and downstream of the industrial chain to discover and incubate more outstanding young creative forces. Two cultural industry funds will be raised and established, one fund will be used for investment in online movies, online dramas and other projects, and the other fund will be used for equity investment in content-based companies.

In terms of online movies, the new studio will devote more energy to the cultivation of young directors. Through support in production, publicity and other aspects, we will help more young creators complete their feature films. Xu Zengxin, vice president in charge of the online film business, said with a smile,"Build the Ramacia Youth Training Camp for the Film Industry."

In terms of Short Video, we will work with the industry to accelerate the commercialization of Short Video and help more Short Video creators to conduct commercialization explorations such as live broadcasting and e-commerce while completing fan accumulation.

As for the future, CEO Ethan said that what the new studio needs to do is to gather the power of young creators and output valuable content to young people. The new set has celebrated its 4th anniversary, but it is still very young, grateful and continues to bloom.

Editor: Nancy