The movie "I, Permission" was officially announced, and the collection of end-of-film eggs was simultaneously launched

On January 29, the film "I, Permission", produced by Yin Lu, directed by Yang Lina, and written by You Xiaoying, was officially unveiled, and the collection of end eggs was simultaneously launched. The leading actor Wen Qi sent a sincere invitation to the audience-name one thing I "want to permit most". The real material collected will have the opportunity to be included in the egg at the end of the movie 2 minutes and appear on the big screen as part of the movie.

The film stars the new generation actor Wen Qi and the powerful actor Qin Hailu. The two play a chemically reactive mother and daughter pair in the film, jointly performing a warm and moving growth story intertwined with laughter and tears.

The story begins with Kuan, a post-00s girl working alone in the field, facing a critical gynecologic operation. The sudden visit of her mother Hu Chunrong completely disrupted the rhythm of her life. This unexpected "mother-daughter cohabitation" triggered a series of ironic conflicts and interesting things. The reason didn't make sense, so Guan used his own way to "reverse educate" her mother: instead of sitting down and talking, it's better to take her to disco; instead of giving her physiology lessons, it's better to directly send her small toys... Old and new concepts are in the collision again and again. Sparks were rubbed, and this mother-daughter relationship was quietly reshaped.

It is worth noting that the collection of end eggs initiated by the film is an intuitive reflection of the film's creative concept. Leading actor Wen Qi said in the solicitation video,"Licensing is both a name and a verb, and it also represents an attitude: there are not so many rules and regulations in the world. I can say it will be done and specify it will be done!" At the same time, she also asked an interesting question: Is there anything you should decide on? She issued an invitation to the audience, encouraging everyone to speak their own "I allow" declaration in thirty seconds. There are no standards, no matter whether right or wrong, all sincere and brave voices are welcome. This open interactive form not only gives the audience the opportunity to keep their attitude on the screen, but also demonstrates the film's youthful, vivid, bold and daring creative temperament.

The film is produced by Yin Lu, directed by Yang Lina, written by You Xiaoying, and starred by Wen Qi and Qin Hailu. It will be released in 2026. Wen Qi and Qin Hailu play the "reverse education" mother and daughter, which will lead the audience into the world of "I, Permit" and explore more "I Permit" moments.