New Year's small screen "attracts gold" but not "attracts attention", the protagonist relies on cheap pictures to make high-paying dramas

Just after New Year's Day, major TV dramas that had been preparing for a long time were staged one after another. But unlike in previous years, the New Year's drama, which should have worked hard to produce the best work and strive for a "good start", failed in reputation. Hunan Satellite TV's "Lonely Fragrance Don't Appreciate Yourself" disappointed the audience when it first started broadcasting. After the problem of actors Angelababy and Zhong Hanliang's "portrait performance" was exposed, the audience criticized the shoddy production of domestic dramas.

In 2017, are the keywords on the small screen still "burning money" and "not worrying"?

Is Excellent 2.0 surpassing or disappointing?

In the past two years, one or two works on the small screen have always stood out and become the "drama kings" that have attracted much attention. Entering, in 2017, these former word-of-mouth dramas will gradually welcome their "2.0 versions", including the highly acclaimed "Nirvana in Fire" and "Ode to Joy", as well as the popular and controversial "Dear Translator","Tomb Robber Notes", etc. Due to the popularity of the first work, these "2.0 versions" have the advantage of providing the audience with a base, but they also have to bear the pressure of being in the forefront.

Among them,"Ode to Joy 2" is an original product and seems to have the most "authentic" generation of blood. The other film,"The Wind of the Nirvana in Fire", was a complete transformation of blood. The main actors such as Hu Ge, Wang Kai and Liu Tao were all "absent". Although the participation of Huang Xiaoming and Tong Liya also attracted attention, many viewers said that "Nirvana in Fire 2" was more like a brand new work.

Burning money on IP to attract traffic but destroying reputation?

In 2016, works such as "Fantasy City","Qingyunzhi" and "Kyushu Sky City" almost represented ratings and popularity. One of the biggest keywords behind it was IP. At the same time, these works also formed a unique phenomenon--The ratings are high, but the reputation is very poor.

"Lonely Fragrance Don't Appreciate Yourself", which was launched at the beginning of the year, also has a very similar destiny. It attracted a lot of criticism from netizens on the Internet just three days after its launch. Throughout this year, there are not many costume dramas that are about to start broadcasting, but the momentum of this type of theme has not subsided. For example,"The Story of the Sea's Cloud Herding" and "Military Alliance", which have taken the giant line, have attracted much attention."Military Alliance", a big IP named "The Romance of the Three Kingdoms", has also been favored by many netizens because of Wu Xiubo's joining.

In addition, the "female" themes of costume dramas in 2017 have attracted much attention."The Legend of the Special Agent Princess Chu Qiao","The Legend of Ru Yi" and "The Flowers Bloomed and the Moon was Round That Year" all belong to this category, which once again indicates that female audiences are already the subject of audience.

Who leads the league, literary drama or professional drama?

In the past two years, film and television dramas adapted from literary classics have maintained the trend of almost once a year, and works adapted from traditional literature have become "big names" in reputation and awards. This year, another TV series "White Deer Plain" adapted from a literary masterpiece has been released to a large audience. The official broadcast time of this series has been passed for two years. This year, news came again that it will be broadcast at the end of the year."Fifteen years to sharpen a sword" The posture still makes the audience look forward to it.

Last year, the popularity of "Ode to Joy" caused many viewers to turn their attention to the increasingly popular "workplace themes"."Hunting Ground" starring Hu Ge is considered to be a word-of-mouth work worth looking forward to in this genre. It is reported that the play focuses on the career and life of "headhunting" and has a unique entry point. Some commentators said that in the past two years, domestic professional dramas have often been complained of as "lacking professionalism and professionalism", but have instead been fully contracted by Dog Blood Love. Whether "Hunting Ground", supported by well-known director Jiang Weihe's strength transformation Hu Ge, can become next year's "workplace masterpiece" and break out of the curse and model of "workplace dramas without professionalism" is worthy of audience expectations.

Editor: yvette