Former Spotify record relations director joins Apple Music to lead Apple product relations

Apple confirmed on Thursday that it had hired Steve Savoca, a former director of corporate relations at Spotify Records. After Savoca joins Apple, he will hold a similar role at Apple Music.

Original title: Apple Music wants to be the industry leader and poaches rival executives

Apple Music is Apple's most important streaming media. It has achieved front-line strength in terms of content, promotion and event preparation. At the same time, management from competing companies has also joined Apple. Apple confirmed on Thursday that it had hired Steve Savoca, a former director of corporate relations at Spotify Records. After Savoca joins Apple, he will hold a similar role at Apple Music.

Steve Savoca

officially joined Apple in January this year. He is in charge of Apple's product relations in Apple's New York office: independent record companies, and international markets. At the same time, this executive is also very experienced in previous companies. First, Savoca worked for Spotify for 5 years and left in August last year. Prior to joining Spotify, he served as head of the digital division at Domino Recorders Records and worked in marketing at companies such as Zomba, Jive and London-Sire Records.

Currently, one of Apple Music's main features is to rely on exclusive content. Drake, Frack Ocean and Taylor Swift all have exclusive content available on Apple Music, which cannot be listened to on services such as Spotify. Spotify remains the world's largest streaming music company, with 40 million paying users and 60 million free users. Apple Music currently has only 20 million paying users.

Editor: Nancy