In the first half of the year, Alibaba Pictures 'revenue was 22.94 million yuan and its reserves exceeded 30 well-known IPs

On the evening of August 28, Alibaba Pictures (01060.HK) released its interim results as of June 30, 2015. The financial report showed that Alibaba Pictures 'revenue in the first half of this year was 22.94 million yuan, and its core business integration focused on film and television content production, Internet promotion and distribution, entertainment e-commerce platform, and internationalization. As of the end of the reporting period, Alibaba Pictures had cash reserves of 14.641 billion yuan, and Alibaba Pictures expects to invest at least 2 billion yuan in acquisitions in the next year.

According to the relevant content of the announcement, since Alibaba Group invested, Alibaba Pictures has continuously explored the deep integration and innovative application of Internet elements and the traditional film and television industry in content innovation, investment, research and development, production and distribution, and is committed to becoming a full-industry chain film and television entertainment company that integrates Internet genes.

In the first half of the year, Alibaba Pictures has basically completed the transformation and adjustment of its overall strategy and business segments, and has comprehensively carried out the development planning and deployment of various businesses:

In terms of content production,"The Ferry", which Alibaba Pictures mainly invested in, produced by Wong Kar-wai and starred by Tony Leung, has been launched, and "Three Life Three Years of Ten Miles Peach Blossom" based on the fantasy love novel has been released. As of now, Alibaba Pictures has reserved more than 30 well-known IPs (Intellectual Property), and will start the production of more projects one after another this year.

In the television field, the production plan for the fantasy love series "Ancient Sword Qi Tan 2" has been officially released. In addition, the company drama "The Number One Ex-Wife", which Alibaba Pictures cooperated with Shenzhen Radio, Film and Television Group, is already in the production process, and the first e-commerce customized TV series cooperated with Guangdong Radio and Television is also being closely promoted.

In terms of Internet promotion and distribution, Alibaba Pictures successfully acquired the entire equity of Yueke Software in the first half of the year. Yueke Software is one of the largest suppliers of cinema ticketing systems in China, providing interfaces to more than 30 third-party cinema e-commerce platforms.

In addition to regular publicity and distribution business planning, Alibaba Pictures is already planning to create an Internet distribution model by comprehensively improving the Internet capabilities of partners such as movie theaters and broadcast platforms, and at the same time promoting the opening of Internet technology and service capabilities to the entire industry chain. Industry participants can benefit.

In addition, on the basis of content production and promotion and distribution business, Alibaba Pictures has begun to deploy entertainment e-commerce platform business based on media channel resources. Related work includes using Internet means such as intelligent film arrangement, data analysis and application to improve the operating capabilities of theaters, and coordinating with other resources of the Alibaba Group ecosystem to carry out e-commerce transformation of traditional theaters 'platforms, bringing more to theaters. There is room for growth.

In terms of internationalization, Alibaba Pictures has established a business team in Los Angeles, USA, and has begun to establish cooperative relationships with the world's top entertainment companies. On June 24, Alibaba Pictures announced that it had signed a cooperation agreement with Paramount Pictures of the United States to directly invest in the Hollywood blockbuster "Mission Impossible 5: Mysterious Land", marking the official beginning of the company's internationalization process and searching for and exploring high-quality IP on a global scale. Explore more cooperation opportunities.

In June, Alibaba Pictures raised 9.556 billion yuan through the placement of new shares, and together with its original funds, it had a total cash reserve of 14.641 billion yuan. Alibaba Pictures expects that in the next year, the group will incur potential acquisition expenses of no less than 2 billion yuan and film and television drama investment expenses of no less than 1 billion yuan. The rest of the raised funds will be used for other potential acquisitions, business development and daily operations in the future.

Alibaba Pictures said that China's cultural industry is in a stage of vigorous development. The company's Internet capabilities and the huge user base it contacts, as well as its ecological ability to steadily improve traditional industries, are clearly different from its peers 'platform-based companies. Focusing on the platform-based strategic approach, Alibaba Pictures will continue to make continuous deployment and investment in four core business directions, open up the industry chain, promote the upgrading of industrial models, and create sustained and stable value returns for shareholders and investors.

Editor: vian