Exclusive report from the Canadian Media Fund: 6 trends in the film and television industry

The impact of big data on content push, the rise of real-time live video, new trends in copyright transactions... The Canada Media Fund (CMF) analyzed six new trends in the film and television industry in its mid-year report.

(This article is compiled from MIPBlog, original author Catalina Briceno)

The impact of big data on content push, the rise of real-time live video, new trends in copyright trading... The Canada Media Fund (CMF) analyzed six new trends in the film and television industry in its mid-year report.

1. Accurate push of content in the era of big data

. For users, the content available to choose from is exploding, but the attention paid is greatly shortened. This has led to a large number of users devoting limited attention to more limited but influential platforms.

CMF surveys show that almost all influential platforms such as Facebook, Google, Amazon and Netflix rely on the assistance of big data to provide users with more accurate push services, and the "filtering bubble" has emerged. It is undeniable that each user's browsing history, geographical location and other online files have a countless impact on what content they choose.

Most of the time, personalized content recommendations do make users feel considerate, but they also reduce the chance of niche content being discovered. If a content platform or service provider has its own content focus, such as paid content, the ensuing problems may be even greater, because users may not care about and cannot be pushed for the content.

2. Globalization of content and market integration

More and more TV content is turning to online platforms. PricewaterhouseCoopers predicts that profits from U.S. home digital video consumption (streaming media, video-on-demand, OTT, etc.) will exceed the profits of the entire film industry in 2018. However, practitioners also need to be soberly aware that the reason why streaming media is so popular now is because most content is free or for a small fee.

At the same time, content copyright management is becoming increasingly global. For people in the content industry chain, one of the challenges is to continue to invest in original content in the future.

3. Changes in consumer habits and behaviors stimulate the birth of new content models

In the past few months, e-sports has reached a new peak, not only invading traditional television, but also posing a threat to other "screens." This reflects a broader phenomenon: a new content model based on long videos without editing and commentary and live broadcasts in real time! Users 'growing demand for long-term real-time live entertainment forms has made two real-time live streaming apps, Meerkat and Periscope, rapidly popular.

Although this form is not new to TV, it has also brought new breakthroughs to TV. "Slow TV" has moved out of its birthplace, Norway, into other parts of the world, gaining the favor of TV stations and advertisers.

4. Will all future audiences be online video consumers?

The entertainment and advertising industries have been studying millennials for years, but it's time to study a new generation of content consumers, Generation Z (children born in the mid-to-late 1990s to the present).

Nielsen data shows that American teenagers (ages 12-17) spend an average of 4 hours less watching traditional TV per week than the average 10 years ago. Will their generation still be attracted by traditional content consumption platforms?

5. Copyright transactions are more economical and convenient

. Will future automation bring new vitality to audio-visual copyright transactions?

Although copyright disputes and business negotiations on online platforms are still unavoidable, more and more virtual trading markets such as RightsTrade and Fadel have emerged, breaking traditional market rules. Copyright owners can go beyond sales representatives and publishers to seek more opportunities for less, and consumers can also benefit (the cost of obtaining content is also reduced).

6. Who can suppress the film and television giants?

Can coalitions of creative companies, emerging competitors or bolder regulatory measures put the giants under control? The answer to this question needs to be observed continuously. It lurks in the competition for video users on YouTube and Facebook, in the development of independent companies such as Snapchat, Vice and Vessel, in the progress of the digital economy in China and India, and in bold regulatory proposals like "European Digital Market Integration."

Editor: vian