Mango held a promotion meeting and achieved its 2016 advertising target of 3.7 billion won. The family invested 1 billion yuan

At the Beijing Investment Promotion Conference of the much-watched "Accelerating Youth" 2016 Hunan Satellite TV Advertising Investment Promotion Conference, Hunan Satellite TV once again became the focus of attention inside and outside the industry. Han Shu signed the exclusive title of "Golden Eagle Mono Theater" and "Day Up" for 1 billion yuan. Hunan Satellite TV attracted a total of 3.7 billion yuan that day.

The high-profile "Accelerating Youth in Youth" 2016 Hunan Satellite TV Advertising Investment Promotion Conference in Beijing officially kicked off on October 29, 2015 at the World Trade Hotel in Beijing. The scene was bustling and extremely lively. As for some of the investment results announced at today's press conference, Hunan Satellite TV attracted 3.7 billion yuan today alone.

Hunan Satellite TV's strong market performance in 2015 and its extraordinary IP cluster in 2016 attracted high heated discussions in the industry. For the first time, it integrated Mango TV's cross-screen resources, proposed to open up channels and Mango TV's marketing system, and established a strategic layout that integrates media advantages. Advertisers and industry people have attracted attention.

Zhang Huali: Hunan Satellite TV will not innovate or die! "Live up to youth, live up to youth"

Zhang Huali, deputy director, editor-in-chief, and director of Hunan Satellite TV Channel, gave a detailed interpretation of Hunan Satellite TV's "acceleration" trend and youth genes in 2016. "First of all, Hunan Satellite TV has 26 production teams unique among the national satellite channels. Coupled with the recently appointed 4 producers, Hunan Satellite TV will have 30 teams in 2016; Secondly, Hunan Satellite TV has never paid attention to innovation. Stop, we have the ability to compete increasingly scientifically and systematically. In the era of ecological competition, we are ready to meet all challenges; Thirdly, through Mango TV, Hunan Satellite TV has evolved into a new cultural ecology, with one cloud and multiple screens, integrated communication, helping the 'Mango Ecosystem' achieve a new leap." He said that Mango TV's gene is youth, and its core is innovation."Either innovate or die" and "Live up to your youth, and live up to your youth" are Hunan Satellite TV's eternal commitments to customers.

Later, Director Zhang Huali gave a detailed interpretation of Hunan Satellite TV's "acceleration" trend and youth genes in 2016, and introduced Hunan Satellite TV's three major advantages to everyone.

First, Hunan Satellite TV has 26 production teams unique among the national satellite channels. Coupled with the recently appointed 4 producers, Hunan Satellite TV will have 30 teams in 2016.

Second, Hunan Satellite TV has never stopped attaching importance to innovation,'innovate or die.' Hunan Satellite TV has an increasingly scientific ability to compete systematically. In the era of ecological competition, Hunan Satellite TV is ready to deal with all challenges.

Third, Hunan Satellite TV is evolving into a new ecology, and Mango TV has brought new elements to Hunan Satellite TV.

In the end, Zhang Huali pointed out that Hunan Satellite TV has the most important youth cultural gene. "Youth is the promise of never getting old, and youth is the most precious luxury in life. "In his view, the promise that Hunan Satellite TV can give customers is to" live up to their youth and youth."

Contract resources are 3.7 billion yuan! High-quality resources attract advertisers to compete

for it. In the sales of advertising resources on Hunan Satellite TV in 2016, Junlebao signed the "Golden Eagle Mono Theater" and "Diamond Mono Theater" partners for 300 million yuan; Blue Moon signed the exclusive title of "Whirlwind Filial Son" and related resources for 400 million yuan; Mengniu signed the exclusive title of "All Speeds Up 2" and the exclusive title of "Summer Sweetheart" for 800 million yuan;vivo signed the exclusive title of "Happy Camp" and related resources for 700 million yuan;OPPO signed the exclusive title of "Idol Comes 2" for 500 million yuan; Han Shu signed the exclusive title of "Golden Eagle Mono Theater" and "Every Day Up" for 1 billion yuan.

According to data, Hunan Satellite TV ranks first among all channels in the country in its all-day and evening ratings. As of October 26, Hunan Satellite TV ranked first in 229 all-day ratings. Behind the high ratings, it will inevitably bring great advertising returns. Therefore, the competition among advertisers for high-quality advertising resources also fully reflects this.

At the China Merchants Fair, Hunan Satellite TV once again became the focus of attention inside and outside the industry in the signing process that attracted the most attention.

Junlebao signed a partnership with "Golden Eagle Mono Theater" and "Diamond Mono Theater" for 300 million yuan.

Blue Moon signed the exclusive title and related resources of "Tornado Filial Son" for 400 million yuan.

Mengniu signed the exclusive title of "All-Staff Acceleration 2" and "Summer Sweetheart" for 800 million yuan.

Vivo signed the exclusive title and related resources of "Happy Camp" for 700 million yuan;

OPPO signed the exclusive title and related resources of "Idol Comes 2" for 500 million yuan.

Han Shu signed the exclusive title of "Golden Eagle Mono Theater" and "Every Day Up" for 1 billion yuan.

Song Dian: Customers give trust and repay family care

Song Dian, deputy director of Hunan Radio and Television's Satellite TV Channel, first deputy director of Hunan Radio and Television's Advertising Management Center, and director of Hunan Satellite TV's Advertising Department, also delivered an impromptu speech titled "Happy China, Friends are Always There." He recalled that over the past ten years, well-known domestic companies have started together with Hunan Satellite TV to grow up together, and said,"Please give us your trust, and Hunan Satellite TV will give you more care like a family."

Zhang Ruobo: New choreography concept, rich content volume In

2016, Hunan Satellite TV will launch a new "4+3" choreography strategy to create a new choreography concept and enrich product content volume with an attitude of transcending itself and attacking across the board. At the China Merchants Conference, Zhang Ruobo, deputy director and director of the Editor-in-Chief Office of Hunan Satellite TV Channel, appeared in camouflage uniforms and interpreted the 2016 Hunan Satellite TV's choreography with a "real man" attitude. He said,"As of now, Hunan Satellite TV has won the first place in the day among 229 national networks this year, with the proportion of viewers under the age of 43 accounting for as high as 72%. For many years in a row, young viewers have achieved reverse growth and the success rate of innovative programs has reached 100%. Hunan Satellite TV in 2016 will definitely make viewers happy and customers rest assured."

Hong Tao: Hunan Satellite TV's genes of innovation, leadership, and responsibility

are in the introduction of highly concerned program resources. Hong Tao, director of Hunan Satellite TV's program production center, transformed into a "man in black" and interpreted the key new products that advertisers are most concerned about in 2016. Among them,"All Employees Accelerate", which will be launched on November 6, is the most eye-catching. Hong Tao said,"All Employees" is a great TV idea from daily life and a movie-level surreal reality game show.'Crisis is everywhere,'Stars are never peaceful' will be throughout. Please look forward to the appearance of this new creation product." Next, Hong Tao also made important interpretations of new programs such as "Whirlwind Filial Son","Hot Blood Post-90s","Summer Sweetheart" and "Vigorous Youth". Hong Tao said,"Please believe in Hunan Satellite TV's innovation, leadership and responsibility. In 2016, joining us will be equivalent to accelerating yourself."

Xiao Ning:

Xiao Ning, director of the program transaction management center of Hunan Radio and Television, transformed into a "small bone" and challenged the difficult "hanging via" to appear. As the leader of Hunan Satellite TV's drama genre, Xiao Ning reviewed the "hot money effect" of Hunan Satellite TV's three major theaters in 2015 and introduced the drama editing and broadcasting plan for 2016. In 2016,"Golden Eagle Mono Theater" will launch high-quality topic dramas such as "Sparrow","War God Zhao Zilong","Dear Translator","Let's Fall in Love" and "God Dog Xiao Qi 2" to entertain the audience;"Diamond Mono Theater" will use super dramas such as "Xian Xian Qing Yun Zhi","Legend of the Sword and Fairy·Cloud Zhifan","Legend of the Qingqiu Fox" and "Fantasy City" to set off a new storm of ratings topics;"Youth in Progress" will launch more imaginative homemade mango brands such as "Three-Body","Whirlwind Girl 2" and "Love Through the Millennium 2".

Han Hong, who was known as the King of Songs in the final "I Am a Singer 3", came to the scene to personally assist, which also made the scene full of joy. A song "Myth" also hides the meaning of Hunan Satellite TV's advertising marketing, and looks forward to Hunan Satellite TV creating a new "myth" in 2016.

The information about Hunan Satellite TV's investment promotion that has previously been wildly circulated in circles of friends and Weibo is not completely accurate. Except for the above-mentioned 3.7 billion contracted resources, nothing else has been determined. Song Dian, deputy director of Hunan Satellite TV Channel and director of the advertising department, said that other resource information has not been determined, and the final results will be announced at the Changsha tender meeting on November 5.

Conclusion: The overall atmosphere of Hunan Satellite TV's Beijing promotion meeting is just like the program "All Employees Accelerate", which opens a model of "accelerating, becoming more youthful". All the details at the promotion meeting are benchmarks, including how to appear, create momentum, win people's hearts, and the climax of interaction. The on-site signing ceremony, whether it is 1 billion yuan, 800 million yuan, or a game, on the one hand, it demonstrated its unquestionable strength to customers and conveyed confidence to brand advertisers. On the other hand, it was also a stimulus to the resources for sale. The overall functional display of Hunan Satellite TV's team conveys a belief to all customers-confidence is more important than gold!

Editor: vian