The Olympics are approaching, sports stars and variety shows are quietly popular. Only by balancing competition and fun can we achieve hits

Today, there are less than 20 days left before the opening of the 2016 Rio Olympics. The craze for the Olympics is slowly approaching our lives. On the screen, sports elements are quietly becoming popular. All major TV stations are scrambling to catch a ride in the Olympic year and set off a wave of sports reality shows.

Original title: Who has the most strength to attract fans on the collective cross-border reality show of sports stars?

Today, with less than 20 days left before the opening of the 2016 Rio Olympics, the Olympic craze is slowly approaching your lives and mine. On the screen, sports elements are quietly becoming popular, and major TV stations are scrambling to catch a ride in the Olympic year, setting off a craze for sports reality shows. In these variety shows paying tribute to the Olympics, Olympic champions and world champions frequently appear. Guo Jingjing and Liu Xiang appear in "Fast Forward", Li Xiaopeng and Zhong Zu appear in "Extraordinary Partner", Lang Ping and Li Na join "Come to the Champions", in addition, Lin Dan, Yi Jianlian,"Nine-Ball Queen" Pan Xiaoting, etc. Although they rarely appear in variety shows, the champions seem to have no resistance to entertainment elements. They work hard in the competition with entertainment stars, and their ability to "attract fans" is extremely powerful!

What do sports stars show in variety shows?

Sports are just part

of the Rio Olympics. The Rio Olympics will be held in August, and major satellite TV stations are scrambling to set off a craze of sports reality shows.

The popular variety shows more or less incorporate Olympic elements. In the third season of Shenzhen Satellite TV's "Fast Forward", it announced a tribute to the Olympic spirit. The program will integrate professional Olympic events and cover Olympic elements throughout the process. First of all, in terms of location selection,"Fast Forward 3" will compete in Olympic cities such as Athens, Munich, Tokyo, Moscow, Barcelona, Rome, Los Angeles, Atlanta, and Mexico City, and finally arrive in Rio. These Olympic cities and the introductions of previous Olympic Games in the program make sports enthusiasts quite friendly.

In the first episode, guests came to the Bird's Nest Stadium to challenge the fairy flying in the Dream Five Rings at the opening ceremony of the Beijing Olympics. They needed to complete the challenge at an altitude of 60 meters in 20 seconds, performing five front somersaults and five back somersaults. Faced with such a task, Guo Jingjing couldn't help but laugh and say that it was her "specialty." In "Sunshine Arts and Sports" that started last night, stars had to learn three events: taekwondo, swimming, and basketball under the guidance of Olympic champions. This real-life sports and competitive variety show often leaves stars injured.

On the screen,"Extraordinary Partner", which just ended not long ago, also closely follows the Olympic theme. Twelve popular sports and entertainment stars used rotating partners to launch an Olympic-themed "Dare" event in 12 sports cities around the world. The journey of love. In addition, each issue of "Come on Champions" invites champion athletes from a sport to engage in subversive real sports confrontations with star guests. "Ice and Snow Miracle" focuses on ice and snow sports. Under the guidance of a coaching team composed of influential winter event world champions and senior coaches at home and abroad, the guests undergo a series of rigorous physical and technical training to exercise will, strength, courage and skills.

In addition, the "Entertainment + Olympics" program also includes the parent-child game program "Eagles Catching Chicks", which is named after childhood games and invites world champion star families and selected amateur families to form two camps for a limited time PK. "China Champion Fan" announced that Rio will be synchronized with zero distance. In addition to the "style" of sports stars fighting hard on the field, it will also use some open-minded links to explore the other side of the field of the champions, presenting the "China style" of the champions outside the field.

What types of sports stars are popular in variety shows?

Athlete variety shows with distinctive personalities and strong expressiveness

incorporate sports elements, and sports stars are naturally included among the guests. At present, most popular sports variety shows have invited Olympic champions and world champions to join. Although "separated by mountains", sports stars also have a lot of variety shows. Their championship aura and serious attitude of actively participating in competition add a lot of points to the program and personal image, attracting more and more topics. Strength circle fans.

Speaking of fans, Guo Jingjing and Huo Qigang have been repeatedly mentioned by netizens recently because of the program "Fast Forward 3". In fact, when the program team announced the lineup, Guo Jingjing and Huo Qigang became the biggest highlights. In a previous interview with reporters, Guo Jingjing said: "The third season of 'Fast Forward' is the Olympic theme. I am an athlete who has participated in many Olympic Games. Participating in this program is also a promotion for the Olympic competition and is very meaningful." Huo Qigang was obviously much more excited than he imagined to be able to accompany his wife to participate in the show. He said: "I used to sit off the stage and watch her compete. Now I have the opportunity to compete with her. It feels great." In the program, Guo Jingjing was the first to complete the "Flying Sky" mission, and the two also performed actively in the subsequent tasks. When interacting, the audience felt "full of love." Coincidentally, Huo Qigang, who had not become more popular in the past two years, shared a photo with Guo Jingjing on Weibo yesterday. In the photo, the couple are dressed in sportswear, with their hands clenched and leaping in the air. Huo Qigang said on Weibo: "Today is a day worth celebrating! Return to Atlanta in 20 years!" Netizens commented one after another on Huo Qigang's "giving sugar".

The Olympic champions who rely on their own strength to attract fans also include Li Xiaopeng and Zhong Zu in "Extraordinary Partner". Their performance can be called "capable people". Li Xiaopeng was rated as the guest he wanted to partner with most by other stars. When the two of them teamed up, the lead was beyond the reach of other guests. Relatively speaking, some champions did not perform well enough. Liu Xiang, who took his cousin Ji Longxiang to participate in "Fast Forward 3", performed poorly in the first episode. In addition, Li Na, who gave her variety show in "Come on Champion", did not seem to have brought much response to the show.

Although Guo Jingjing, Liu Xiang, and Li Na are testing variety shows for the first time, Lin Dan, Tian Liang and others are already regular variety shows in the eyes of the audience. Recently, Tian Liang not only participated in "Sunshine Arts and Sports", but also showed off his cooking skills in "Star Chef Arrives" and ran busy in "Everyone Accelerate". However, he missed the recording of the next few episodes of "Sunshine Arts and Sports" due to a leg injury, and posted a photo on Weibo saying that "I will never fight with girls who have practiced Taekwondo again."

Most of the people participating in reality shows are retired sports stars because active star athletes have intense training and competition tasks. Regarding the criteria for inviting sports stars, Yu Junde, producer of "Ice and Snow Miracle", said: "Reality shows will choose athletes with distinctive personalities and strong expressive power, and those with experience in reality shows are also popular."

Who is better than sports stars versus entertainment stars?

The result is not that you imagine

that although there are sports elements, not all the guests on this kind of variety show are sports stars, and entertainment stars are also standard. For example, Zheng Yuanchang, Liming, Lin Yichen, Sheng Yilun and others joined "Extraordinary Partner"; Jin Xing, Wu Jianhao and others participated in "Fast Forward"; variety show celebrity He Jiong served as a referee in "Come Here Champion", and Jia Nailiang and Ella were both permanent guests; Zeng Zhiwei served as the "big steward" in charge of the lives of young players in "The Successor of Green"; the starting lineup of "Ice and Snow" also included artists such as Zhong Liti and Zhou Weitong.

In the form of matching sports and entertainment stars, it is generally the current strategy of inviting guests to sports reality shows. However, the problem also arises. Playing together with the champions, entertainment stars have expressed great pressure. At the beginning of "Fast Forward 3", Liu Xiang rushed to the forefront of the team, making other teams say: "Liu Xiang is so good at running." Guo Jingjing's lead all the way also put great pressure on other teams. Li Xiaopeng's performance in "Extraordinary Partner" made other partners think about how to weaken his advantage. The effect of the "brake card" made Li Xiaopeng look helpless.

However, although they were severely abused by the champions on the show, the entertainment stars did not lose their momentum. Winning the "Extraordinary Partner" championship at the hands of the Olympic champion, Zheng Yuanchang said that his biggest gain was "to understand himself more clearly through every competition.""It's really a very big gain." Jiang Hudong, who has hosted many popular variety shows in South Korea, was injured during Taekwondo practice, but he said,"I think the spirit of sportsmanship is an upright 'spirit of fair competition' and an indomitable 'spirit of challenge' that never gives up until the end. Through "Sunshine Art and Sports Energy", I want to show these spirits to audience friends in China." The performance of the entertainment stars also impressed the champions. Chen Zhong, an Olympic champion who serves as the taekwondo coach of "Sunshine Art Tieneng", said: "I didn't expect that as artists, they also have a sportsmanship that refuses to admit defeat, which is very great."

How to balance competition and fun?

After sports elements are added to variety shows, the flavor of competition naturally becomes stronger. The Olympic champions are strong and have a subtle influence on other celebrity guests. However, for TV viewers, there are still certain differences between watching variety shows and watching sports shows. Variety shows not only need to be "ignited" in competition, but also need to be interesting. Therefore, sports variety shows need to be balanced between competition and fun.

Previously, sports variety shows have never been absent on the screen, but there has never been a "hit". In the context of specialization, how to break through sports variety shows is a question that producers must think about. Although the program is called competition, variety shows cannot be simply equated with pure sports or pure competition. If the competition event is too difficult, it will easily make the contestants and the audience discouraged. Of course, the competitive nature of the program cannot be weakened into a simple game. Wouldn't the title of champion be wasted? Therefore, the program cannot ignore competition or reduce the interest. Only when the two complement each other can it become a new "hot movie" in variety shows.

As a reality show variety show, it is also necessary to fully explore the personalities of champions and stars so that their characteristics can be displayed to the audience through more than ten programs. For stars, especially champions who rarely participate in variety shows, after adding a little more commitment, adding a little spirit of entertainment, and getting closer to the audience, the road to cross-border in the future will be easier.

Editor: yvette