IP is popular theme parks are rapidly "growing", emphasizing thematic and cultural nature

As Shanghai Disneyland opens its doors to welcome visitors and the arrival of summer vacation, the popularity of theme parks in various places has soared rapidly. Some people in the tourism industry predict that the emergence of Disney will force local parks to transform from traditional sightseeing game-based industries to full-life parks. China may use the opening of Shanghai Disney as an "turning point" to usher in a "theme park economy."

Original title: IP is popular, amusement parks "theme comes first"

"Mom, I want to play this!" Holding a small hand and a large hand, Xiao Sisi dragged her mother hard to the Danny Bear Children's Growth Park. After getting the game card, Sisi quickly ran into the park, playing ice hockey, riding a merry-go-round, stacking trees, and instantly mingling with other children.

Nowadays, every weekend, the city's major indoor and outdoor playgrounds and theme parks are always crowded with people. As the children's consumer market continues to expand, children's theme parks are also mushrooming. Recently, reporters learned that Zhongshan Jinlong Amusement Group has cooperated with Vita Digital to build the first IP (Intellectual Property) animation theme park in Zhongshan-Dr. Ping Theme Park. Different from previous theme parks, the biggest feature of IP theme parks is their strong storytelling.

In fact, the reporter learned after visiting that Zhongshan has taken the lead in building IP theme parks, such as Danny Bear Children's Growth Park, Ice and Snow World, Yangtze River Water World, etc. Although the themes are different, there is already a prototype of IP theme parks.

However, in the face of huge customer sources and huge market, how to optimize amusement projects to create a children's theme park that can not only adapt to children's entertainment needs, but also meet parents 'growing consumption needs for the comprehensive development of children's intelligence, physical strength and emotional intelligence, It is a major topic for current theme park operators and builders. We will wait and see whether the cooperation between Jinma and Vita Digital can bring Zhongshan's children's playground into another era.

Accelerate the development of

theme parks The rapid "growth" of theme parks

As Shanghai Disneyland opens to welcome visitors and the arrival of summer vacation, the popularity of theme parks in various places has soared rapidly. Some people in the tourism industry predict that the emergence of Disney will force local parks to transform from traditional sightseeing game-based industries to full-life parks. China may use the opening of Shanghai Disney as an "turning point" to usher in a "theme park economy."

After visiting Zhongshan, reporters learned that in the past one or two years, a number of indoor and outdoor theme park tourism projects in the city have been opened one after another, including the ancient town of Yunding Xinghe Amusement Kingdom, Danny Bear Growth Park, Smart Fun Park Ice and Snow Kingdom, etc. The park has attracted the attention of many local and foreign tourists.

In July, major theme parks in the city entered their summer vacation period, ushering in the traditional peak season of the year. In the ancient town of Genting Xinghe Amusement Kingdom, 32-year-old hot mom Yu Simin is waiting in line with her 5-year-old son in front of the mini roller coaster at the park. Yu Simin said that every weekend as long as she is free, she will take her children to amusement parks in the city and surrounding cities to spend the weekend. Although the children have been there many times, the attraction of the amusement park remains the same to the children.

It is understood that the ancient town of Yunding Xinghe Amusement Kingdom is the first aerial theme park in China, and the concept of "aerial park" is mainly reflected in its layout. The theme park covers an area of 40,000 square meters and is divided into two theme areas: the harbor area and the cloud area. The cloud area is built on the top floor of the ancient town of Daxin Xinduhui. Like the Bay Area, a number of exciting mobile game equipment are also configured in the cloud area, focusing on "allowing every player to experience the excitement brought by hanging in high altitude and overlooking the entire journey."

Another indoor theme park that has just been open for two months uses "ice and snow" as a selling point to attract citizens and tourists. The Ice and Snow Kingdom of Zhiqu Park located in the Southern District is a theme park independently developed by Zhongshan City Zhile Entertainment Equipment Co., Ltd. and with independent intellectual property rights. The biggest selling point in the park is that the construction party has invested heavily in the introduction of artificial snow making machines, which can provide a panoramic view of real snow comparable to the ice and snow world, making people immersive.

In just a year and a half, thanks to the "east wind" of Shanghai Disney, Zhongshan Theme Park is showing rapid expansion.

Market trends

will be popular for IP parks that enhance cultural experience

. Although the construction of theme parks is accelerating, from the perspective of consumers and industry professionals, there is still a long distance between Zhongshan's theme parks and IP theme parks like Disney.

"The biggest feature of IP theme parks is that they have a strong storytelling nature and are easy to gain recognition from tourists. At the same time, intellectual property protection can avoid homogeneous competition." Earlier, Ye Weitang, chairman of Jinlong Amusement Group, said,"As theme parks such as Disney and Universal Studios are settled in China, IP theme parks will become a trend in the future."

Since the opening of Yangtze River Park, the first Chinese-foreign joint venture large-scale amusement park in China in 1983, the theme park in Zhongshan has roughly gone through three stages of development: the first stage, which is the 1.0 era represented by Yangtze River Park, the parks are all mainly based on large-scale mobile games. Projects, such as Yuyou Science Fiction City, which was popular in the 1990s, and Quanlin Villa, which is still popular today.

The second phase roughly begins in the new century. As various entertainment-type theme parks begin to be built across the country, Zhongshan's theme parks have also introduced various large and medium-sized modern and information-based entertainment facilities, allowing tourists to experience various exciting rides after entering the park. In addition to amusement equipment, they can also experience the special audio-visual effects of 3D movies, making tourists more participatory. This stage can be called the 2.0 era of theme parks. Representative theme parks include Yangtze River Water World, Ancient Town Yunding Xinghe Amusement Kingdom, etc.

Compared with theme parks in the 2.0 era, theme parks in the 3.0 era emphasize theme and culture. In addition to the various large-scale amusement facilities necessary for theme parks, their themes are more distinctive. At the same time, more attention is paid to fans. interaction.

The reporter learned that in June this year, Richard Taylor, founder of Vita Digital, came to Zhongshan for inspection and signed a "ten-year contract" with the Zhongshan Game and Entertainment Industry Association to jointly develop the "technology + entertainment" theme park market. At present, Vita Studio has authorized the IP of two animated films "Space Doll" and "Dr. Happy Ball Code" to Zhongshan Jinlong Amusement Group for use and promotion.

Ye Weitang introduced that after obtaining authorization, Jinlong plans to build two IP parks with the themes of "Dr. Ping" and "Space Doll" respectively. The Dr. Ping Theme Park is expected to be the first to be launched in Zhongshan. It is reported that the theme park is divided into multiple areas, including Shark Island, jungle flying squirrels, 6D movie theaters, haunted houses, pirate ships, etc. Film elements can be seen everywhere in the park. Dr. Ping's house, Dr. Ping's playground, and various facilities and equipment with Dr. Ping's imprint make people feel like they are in a movie scene.

Related

large-scale aerospace theme parks started in 2017

. There has always been a lot of attention to the Shenzhou Space City project, the theme park introduced in Shenwan Town. The project is expected to start in 2017 and will be completed and put into operation within 5 years for the first phase.

The Shenzhou Space City project is located in Shenxi Village, Shenwan Town and is planned and constructed in accordance with the national 5A-level science and education tourism scenic spot construction standards. According to the planning blueprint, the project is divided into "three phases and seven major sections". Among them, the first phase includes the three major sections of Shenzhou Space Park, Outlets Town, and Space Agriculture Park; the second phase includes the space experience journey and the dimensional health base. Two major sections are the three major sections of Shengshi Flight Fair and Wentian Science Popularization Base.

It is understood that the first phase of the project covers an area of 1200 acres and is planned to invest 7 billion yuan. After completion, Shenzhou Space Park will systematically display China and the world's aerospace technology and cultural industries in the form of physical models, video animation, interactive experience, application promotion, etc.; while the Outlets Town within the project will plan to build characteristic commercial tourism complex, car camp and other two functional areas; Space Agriculture Park plans to build two functional areas: space plant planting experience area and space plant seed and seedling fair area.

At that time, tourists can see the physical and model exhibits of my country's major spacecraft at the Space Plaza in the Space City, feel the grand momentum of the aerospace industry, and experience the beauty of aerospace science and technology from a distance. In the Space Experience Space, play space-themed rides; at NASA, try the Star Trek flavor.

Editor: yvette