Nearly 100 movies are fighting hard during the summer season, so far there are no dark horses in the industry. Movies in August may be popular

Everyone still remembers that last summer's box office revenue totaled 3.5 billion yuan. As a result, a large number of domestic films rushed into the summer season this year to rush into the gold rush. However, data shows that in July this year, compared with the same period last year, no real family movie appeared, and the box office could simply be described as "bleak".

Original title: Nearly 100 films fight hard for summer vacation.

Yesterday, the reporter chatted with some movie studio scheduling managers in Nanjing and found that they were dizzy with scheduling every week. However, this does not mean how hot the movie market is, but because most movies have almost no highlights, so they are difficult to schedule. Everyone still remembers that last summer's box office revenue totaled 3.5 billion yuan. As a result, a large number of domestic films rushed into the summer season this year to rush into the gold rush. However, data shows that in July this year, compared with the same period last year, no real family movie appeared, and the box office could simply be described as "bleak".

Ten new films but only three are available at the box office every week.

Starting from July 1, summer films have changed three times. Although 7 or 8 new films enter the market every week, only 3 films can become "box office managers", so every week,"box office three" appear. The first wave is two China-ROK co-productions "Bounty Hunter" and "So... Married to Anti-Fans" and the Hollywood blockbuster "Teenage Ninja Turtles 2" that entered the summer season. The second wave is "Chills 2","To Youth 2" and "Big Fish Begonia". The latest wave is two comedies "Lu Yao Zhi Ma Li","Fast Hand Shooter Quick Hand Shooter", plus a China-ROK co-production crime film "Shocking Reversal". There have also been many "cannon fodder" among them. For example,"Rock Tibetan Mastiff" cost 400 million yuan, and its total box office has so far been less than 40 million yuan. However, the film will be released in North America and other places, and the foreign box office should make up for it; there are also niche films such as "Winter", which have almost no schedules.

The data brings a stronger contrast: on the second Sunday of the summer season, this year's single-day box office was only 140 million yuan, compared with 320 million yuan in 2015.

Youth films are "weak" and police and gangster films are accidentally exploding.

Generally speaking, the summer season is an important position for youth films. In this year's summer season,"Youth +IP" is still a popular theme in the film market, but the quality of the film is not accepted by the audience. Taking IP as an example,"So... Married to an Antifan" was adapted from the popular South Korean novel of the same name. In the end,"So... Married to an Antifan" did not exceed 100 million, but "To Youth." So far you are still here "is also a fiasco.

So far, the two police and gangster films have good reputation and box office, such as "Chills 2". The first film in the "Chills 2" series came out in 2012. At that time, due to its exploration of serious genres, it triggered a hot topic. This year, it was already a popular one among the films in the same period. There is also a "Shocking Reversal", which was originally criticized for co-productions between China and South Korea, but the film puts the scenes in South Korea and has a novel theme. Although the title is too vulgar and straightforward, However, the wonderful performances of Zhong Hanliang and Korean star Lee Jung-jae have recently received a lot of praise from the audience.

Comedy films, embarrassing funny cartoons, actually taking into account the two extremes of reputation

, there were quite a lot of comedies in the first three weeks, such as "Clockwork City","Quick Hand Shooter","Lu Yao Know Ma Li", etc., but they did not bring topics and laughs like last year's "Charlotte Worries", while the animated film "Big Fish Begonia" has brought the biggest attention so far. However, after its release, the weak plot has become the focus of discussion, but the box office has exceeded 400 million yuan. Other animated films such as "Super Sun Duck" have too low plots and netizens don't even have the desire to discuss them. Another accident was the artistic film "Roadside Picnic". This kind of art film's courage to break into the summer holiday is commendable.

"Mount Tai" staggered on Fridays in July. There is also "Red Alert 999"

. It is worth noting that the Hollywood blockbuster "Mount Tai Returns" chose to be released yesterday and Tuesday, which somewhat avoids the crowded Friday. In addition, Jackie Chan's "The Jedi Escape" was released on the 21st. In July, there is another imported film, which is the criminal action movie "Red Alert 999", which will be released on the 27th. It is reported that "Red Alert 999" has the same rating as the Marvel movie "Deadpool" abroad and is full of criminal and violent elements. However,"Red Alert 999" shows the collusion between corrupt police and gangs in the United States. In addition to exciting scenes and violent actions, it also shows the game between the American police and gangs. Humanity makes a choice between justice and interests. Moreover, the film has nine Hollywood movie stars, and its appeal seems to be good.

Two films were rescheduled in August, but one was also

rescheduled. The box office in July fell short of expectations, causing film companies that had previously bet on summer releases to adjust their plans and rethink their release dates. Many films that have attracted much attention began to shift gears. For example,"Journey to the West 3" directed by Liu Zhenwei and starring Han Geng, Tang Yan, Wu Jing, and Karen Mok, has been relocated to the Mid-Autumn Festival. In addition, the 3D martial arts masterpiece "The Sword of the Third Young Master", produced by Tsui Hark and directed by Er Dongsheng, has attracted the attention of fans since its preparation. It has also suddenly announced that it will bid farewell to the summer season and enter the New Year season.

But what is interesting is that "Journey to the West 3" and "The Sword of the Third Young Master" have been postponed, and "Dangerous City", directed by Chen Musheng and action director Jinbao Hong, will be released on August 12. "Dangerous City" stars Liu Qingyun, Gu Tianle, Peng Yuyan, Yuan Quan and Jiang Shuying. Liu Qingyun, Gu Tianle and Peng Yuyan perform a complex "triangle relationship". "Chills 2" starred by Peng Yuyan is a hit, and the box office of "Dangerous City" is also worth looking forward to.

The industry is optimistic that the quality of films in August may bring explosive points.

"Compared with previous summer seasons, when there were always one or two films with particularly outstanding performances driving the film market, so far this year's summer season, there has been no such leader. Last year's leader was the family fun genre" Monster Hunt "." The reporter interviewed Qian Liang, Director of the Radio, Television and Social Management Department of the New Bureau of Culture, Radio, Television and Television in Nanjing City. He told reporters that nearly 100 films will be released during the summer period this year. The summer period is long and the box office accounts for 1/4-1/3 of the annual box office. Therefore, it attracts a lot of attention. Judging from the current situation, the audience still depends on the quality of the films whether they enter the theater. Nearly 10 films are released every week, but the quality is worrying. In addition, this year, the "ticket subsidy" for e-commerce has been reduced. What the audience is impressed is that Last year, a large number of movies for 9 yuan was not much this year, so price-sensitive citizens have also reduced the number of times they go to theaters. All these reasons are combined, this year's box office is in a lukewarm state compared to the same period last year. In addition, the relevant studio manager also said that there have been no family fun movies with obvious characteristics so far this year. For example,"Monster Hunt" is obviously a family fun that is eaten all year round."Big Fish and Begonia" has a family fun at the beginning, but I didn't expect it to go astray.

However, the director of the building also said that he is currently optimistic about the August film market and may have flashpoints. This view is similar to that of studio managers. They believe that no dark horse has appeared so far, and perhaps August's "Tomb Robber Notes","Bourne Ultimatum 5" and "Ice Age: Interstellar Collision" will bring some new atmosphere.

Editor: Nancy