Huang Bo is also going to land in A-shares and has become a "family" with Han Geng

On December 4, Gongda, a listed company on the A-share small and medium-sized board, announced that it plans to acquire 100% equity of two companies with an estimated value of 4.12 billion yuan, Chunchun Ronghe and Lehua Culture, to enter the entertainment and film industry. Among them, the estimated values of Chunchun Ronghe and Lehua Culture are 1.8 billion and 2.32 billion respectively.

Gongda Electroacoustic's main business is the research and development, production and sales of micro-electroacoustic components. Its revenue mainly comes from overseas. However, the overseas economic downturn and the gradual concentration of mid-to-high-end consumer electronics manufacturers have made operations increasingly difficult.

Chunchun Ronghe-was established in 2010. The chairman of Chunchun Ronghe is Yang Wei, who has worked on CCTV Economic Channel and Beijing TV for many years. The works he has mainly sponsored or participated in include TV series such as "Soul of the Woman Army" and "Three Brothers on the Line of Fire", as well as the movies "Killing","Chef, Actor, Ruffian", and "Golden Age".

Spring Ronghe's recent big move was to sell off the five-year earnings rights of Beijing Ruyi Xinxin Pictures, the producer of "No War in Peking", at a price of 90.24 million yuan.

At the forefront of the film and television industry, Spring Ronghe's valuation has increased by 1 billion yuan in more than a year-it was acquired by Interactive Entertainment last year, and this time it has been a "success for the second time."

In August 2014, Interactive Entertainment invested 160 million yuan in cash to increase its capital and participate in Chunchun Ronghe. After the capital increase was completed, Interactive Entertainment held a 20% stake in Chunchun Ronghe, and Chunchun Ronghe's valuation reached 800 million yuan; In December, Interactive Entertainment also announced that the 567 million yuan raised in fixed increase will be used to purchase 50.38% equity of Chunchun Ronghe, and the valuation has reached 1.125 billion yuan.

When talking about the company's operations, Chunchun Ronghe said that compared with similar A-share listed companies in 2014, the company ranked 14th in revenue and 12th in net profit. It also cooperated with well-known domestic industry professionals in the form of studios or individuals to ensure that works are given priority to Chunchun Ronghe, and at the same time, some studio leaders are allowed to participate in shares to ensure the stability of cooperation.

Who are the famous industry figures? The answer is Huang Bo. At present, he owns 1% of Chunchun Ronghe's shares, with a book value of 18 million yuan based on this purchase price. Huang Bo's previous acquisition of this stake was extremely low.

Another acquired party, Lehua Culture, is a company supported by stars. It was established in 2009 and its business includes music and film production and distribution, artist brokerage, artist training and other contents. In September this year, the company was already listed on the New Third Board.

The biggest star of Lehua Culture is Han Geng. Lehua Culture signed a contract with Han Geng in 2010 and became the exclusive global operating company for its performing arts affairs. Moreover, the company frankly relies on individual artists. During the reporting period, the company's purchases from its artist Han Geng accounted for about 30% of the company's current operating costs.

In addition to acting brokerage business, Lehua Culture is also using other methods to make money from Han Geng. For example, in the film and television business sector, many of the film and television drama projects of Lehua Cultural Investment are films starred by Han Geng: Lehua Entertainment enjoys 4.25% of the net distribution revenue of "To Youth" and 10% of the net distribution revenue of "Former Raiders".

Therefore, giving shares to Han Geng is also the meaning of the title: the third largest shareholder of Lehua Culture is Xizang Huaguo, holding 6.23%, while the second largest shareholder of Xizang Huaguo is Han Geng, holding 39.69%.

Then, at Gongda Electroacoustic's offering price, the value of Han Geng's shares exceeded 57 million yuan.

It is worth noting that in addition to the above-mentioned two stars, there are also many small partners in their respective companies. For example, director Guan Hu also has shares in Spring Ronghe, while Huang Zheng and Zhou Bichang also indirectly hold Lehua Culture.

Editor: yvonne