Make history! Li Shijian, the first kick-off artist in the mainland of China, knocked on the door of the top sports stage with his love

Jiuzhi Network News On June 19, the World Cup official officially released a heavy official announcement, announcing with a bronzed official appointment letter and interesting text: "After research, it was decided to hire @ Li Xianting as the kick-off guest of the World Cup, effective immediately. Please take up your post in time!" Li Xian immediately replied in the comment area,"Mission must be achieved!" The official immediately followed up the interaction "Hard work! I wish you a successful completion of the task."The relaxing interactions once and again instantly ignited the entire network. As of press time, this official Weibo post had exceeded 6100 retweets and exceeded 73,000 likes. Within half an hour,# Li is now hired as a kick-off guest of the World Cup # The topic topped the list of hot searches on Weibo and Douyin platforms.
Li will now complete the pre-match kick-off for Spain's Group H group match against Saudi Arabia at 00:00 on June 22, Beijing time. This is the first time that a previous Men's Football World Cup event has invited mainland China artists to stand in the center of the green field to perform the kick-off ceremony. Li has now created a new record for the cross-border integration of the Chinese entertainment industry and the international sports community.
Different from previous external forms such as artists participating in the World Cup opening ceremony performances and studio commentaries, this is the core part of the event: walking into the competition venue wearing official guest costumes and kicking the game with your own hands under the watchful eyes of billions of viewers around the world. The first goal at the beginning of the game is by no means comparable to ordinary commercial activities.
The arrival of this top honor has never been an accidental traffic boost, but the inevitable result of Li Xian's years of pure love and positive image accumulation. In addition to his role as an actor, he is recognized as a veteran football enthusiast: as a diehard fan of Real Madrid for many years, he has gone to the Bernabeu Stadium in Spain to watch live games at his own expense many times. In 2016, he crossed the border as the "Beijing-Tianjin Derby" of the Super League. The commentator of the Derby ", his professional interpretation of football rules and team tactics has been recognized by the sports world. In daily life, he insists on fitness and loves sports. His public image of sunshine and self-discipline is highly consistent with the fighting spirit conveyed by the World Cup, and has also become the core reason why the event organizing committee selected him.
Different from the "popularity" controversy that often occurred in cross-border sports in the entertainment industry in the past, Li Xian's official announcement this time has received two-way likes from fans and fans. Many fans said,"You can see that you really understand and love the ball, not a hard-pressed guest with traffic"; netizens joked that "Li Xianxian stepped on the World Cup lawn that the national football team has not set foot on for us." Behind the relaxed words, it is the public's recognition of this solid honor. The entire official announcement was free of negative controversy and was fully positive, making it a rare event of national praise in the entertainment industry recently.
Industry insiders analyzed that this time Li Xian unlocked his World Cup kick-off status, which far exceeds personal honor. On the one hand, it breaks the stereotype that "artists can only circle in the entertainment industry" and proves that the influence of powerful artists can break through the circle and reach the top international sports stage; on the other hand, with the help of Li Xian's national character, it can drive More young audiences to pay attention to the World Cup and fall in love with football, becoming a bridge connecting mass sports and popular culture. At the same time, this is also a soft export of China's cultural soft power, allowing the global audience to see a new look of health, professionalism and positive nature of China artists.
At present, Li has now started a special rehearsal for court etiquette and kick-off movements to prepare for this world-renowned appearance. At 0:00 on June 22, when China's face appeared in the center of the green field of the World Cup, it was destined to become the most topical China moment of this World Cup. We also look forward to having more China elements in the future and appearing on the stage of the world's top sports events in a more in-depth way.