Classic IP film and television transcoding is embarrassing, lack of creativity, impetuous mentality, causing complaints

This bucket of "ice water" poured on the head of the "fantasy fever" of a blowout in production may allow people in the industry to see a little bit how the lack of creativity is causing losses and overdrafts to the entire type.

Original title: There is no shortage of technical funds. Why is it still tearful by "Fantasy City"

?"Fantasy City" and "Immortal Xian", two phenomenal fantasy novels more than 10 years ago, all chose to land on TV this summer. Although it has been gaining momentum for many years, the TV series "City of Illusion" that is being broadcast has not shown too much edge. Instead, it has encountered one-sided "complaints" among the audience.

It is not difficult to understand that film and television development took place after more than ten years. The film and television presentation of fantasy works requires both technical and financial waiting. But what is puzzling is that when these conditions are finally ripe, the transcoding of classic IP film and television is still embarrassing. Special effects, scenery, makeup, plot, every shortcoming exposed in "Fantasy City" has led to a series of common problems in fantasy screenwriters in recent years. This bucket of "ice water" poured on the head of the "fantasy fever" of a blowout in production may allow people in the industry to see a little bit how the lack of creativity is causing losses and overdrafts to the entire type.

I couldn't see the characteristics of the original work, and it was filmed as the "Lord of the Rings Imitation Show

"."On the days when the black wind blew, on the days when the graupel snowbird tore through the sky, on the days when the red lotus bloomed and the cherry blossoms died, I always burst into tears when you looked up and bowed your head, and through the cracks and cracks of thousands of years." More than ten years ago, the sentences in Guo Jingming's novel "Fantasy City" were copied in diaries by countless young people, and the expression "tearful" was temporarily cited as a classic. The novel virtual world of Ice and Fire Continent, telling the entanglement of the fate of two princes of the Ice Clan. This work was first published in the form of a short story in 2002, and later rewritten into a long version. The magnificent and fantasy world structure and ethereal and beautiful language were "amazing" at that time and made a sensation. However, after many years, the TV series adaptation of the same name that was finally released made the audience cry "can't bear to look directly" and then "burst into tears." The day after its premiere, the show's rating on Douban was only 3.2.

The film company previously announced that "City of Dreams" has invested more than 300 million yuan and specially invited "Game of Thrones" special effects producers to develop CG characters. Among them, the spiritual beast "Snow Lion" has 16 million hairs. However, the special effects of the entire drama are divided into 10 different teams, and the level of each part is uneven, which instead increases the "sense of inconsistency" of the overall visual effect. Many viewers pointed out that there are obvious splicing traces between the distant scenery of the Fantasy Snow Kingdom and the real grassland. The snowy mountains lack three-dimensional feeling and are like a background painting. The panoramic view of the Huo Clan World that appears in the opening line is like the production level of a web game.

The scenery, makeup, and plot were also "criticized" by the audience one by one. Blade Snow City is like a poorly constructed castle in "Frozen", and the grainy feel of foam plastic can be seen on the surface of the colonnade columns; the characters with white wigs, pointed ears, and metal crowns are ridiculed as the "Lord of the Rings Imitation Show", and the exaggerated makeup of ice blue eye shadow and fluorescent white lip gloss makes people feel more Qi Qi stagnation; The two female characters in the novel who died shortly after their appearance are set as a heroic and martial woman and a delicate "silly white sweet" in the play, which involves more emotional scenes, but makes the plot fall into a stereotyped routine. The most distinctive melancholy and aesthetic temperament of the original work is completely lost in the play, but it is superimposed on the familiar shadows of a number of TV series of the same genre, making it seem blurred.

The old fantasy novel has been waiting for many years to be transformed into film and television.

After that, the TV series "Qing Yun Zhi", which is adapted from the blockbuster fantasy novel "Xian Xian", will also be launched soon. The original work was first serialized online in 2003, during which it was adapted into mobile games, comics and other forms, but the transcoding of film and television has waited until today. In addition, Jiangnan's "Jiuzhou Ethereal Record" since 2001 has also officially launched a TV series shooting plan. Why did these old fantasy novels begin to develop film and television adaptations more than ten years after the original works were published?

"Fantasy works contain a large number of content that transcends reality, such as demons, spells, and beasts, which makes filming and production difficult. Therefore, the cost of film and television is high, the construction period is long, and post-production is complex." Xia Lie, vice chairman of the Internet Writers Association of Zhejiang Province and professor at Hangzhou Normal University, said that there has always been market demand for fantasy film and television works, but the lack of funds and technology in the domestic film and television industry in the early years was the reason why a number of fantasy works chose to wait. Nowadays, the raging "IP craze" has led more funds to classic IP. Coupled with the increasingly mature special effects technology, the fantasy themes that have been accumulated for many years have finally ushered in a "blowout".

However, the "accumulation" of fantasy literature, film and television adaptations has not been "diluted", but has instead become serious homogenization. In fact, what the TV series "Fantasy City" exposes is the common problem of most current fantasy screenwriters. The residence of the immortal in "Flower Thousand Bones" is accused of directly copying "The Lord of the Rings", and the depth of the eye shadow is the biggest difference between demons and humans in dramas such as "Shushan War" and "Xuanyuan Sword". From the blockbuster "The Legend of the Sword and Fairy" ten years ago to today, fantasy dramas have become overwhelming in quantity, but in quality, they still seem to be spinning in place. Plastic props and sets, online game-level special effects, shocking costumes and makeup, facial characters and similar plots are overdrawing the follow-up vitality of this type of drama.

"There is a certain pattern to follow between similar works, which is indeed a characteristic of genre novels. However, fantasy dramas are the same. The bigger problem lies in the adaptation." In Xia Lie's opinion, many fantasy online novels such as "Immortal Execution" are huge in volume, characters and plots are very full, and there are a lot of articles to do in them. When adapting, creative angles can be dug out completely. But it is precisely the impetuous mentality in the "IP craze" that causes many development teams to just think about "taking advantage of IP" and leave after making a bucket of money from fans. "To stand out in this capitalized era of literature and art, it depends on who is artistic competitive." Xia Lie said,"Fan economic consumption disappears once. The key is whether the adaptation team can value-add the original work so that people who have not read the original work before can become new fans." This is true for both "Nirvana in Fire" and "Ode to Joy". Whether eye-catching works will appear in the fantasy field next is still worth looking forward to.

Editor: Nancy