Yin Xiangjin, producer of "Jedi Gun King": The market needs a good script

The two stars of the drama have promoted breakthroughs in the industry, which will drop sharply in output, but will require higher quality. Production companies will produce more in line with demand. The following behavior of blindly producing dramas just to get a share of the pie will gradually be eliminated from the industry. Major production companies are also constantly exploring more sophisticated works.

Although one drama and two stars will be officially implemented from next year, judging from the satellite TV broadcasts in the second half of this year, the dramas broadcast by each family have gradually avoided clustering, and the number of solo dramas and dual dramas has increased. Those that can be broadcast on four satellite TV stations at the same time must also be excellent works."No War in Peking","Jedi Gun King","Red Sorghum", etc. have all achieved impressive ratings in four-star simulcast. "No War in Peiping" included front-line comedy and drama, which profoundly portrayed the history of the Republic of China and gained great repercussions. Later,"Jedi Gun King" took the lead in launching the defense of the forest, sea and snowfields in early winter. It took large-scale real snow scenes and aerial photography of war scenes. The shocking and blasting effect once again ignited the patriotic enthusiasm of the audience."Red Sorghum" followed closely behind, bringing one after another to the TV drama industry, and the masterpieces of the department allowed the industry to gain record high ratings and reputation. Ms. Yin Xiangjin, founder of Beijing New Media Eslite Culture Communication Co., Ltd., the producer of Jedi Gun King, said in an interview recently: "The market needs good scripts!"

Anti-Japanese dramas are the best scripts to avoid Lei opera

. Anti-Japanese dramas cannot be called scarce themes on the screen. However, in recent years, the thunderous plot settings have been frequently dubbed "Anti-Japanese Lei Opera" by the audience, causing such themes to become a common complaint among the audience. However, judging from the recently broadcast plays, it is not difficult to see that the production company has stricter control and review standards in terms of script control to the quality of the film. In this regard, Ms. Yin Xiangjin, founder of New Media Eslite, the production company of the TV series "Jedi Gun King", said: "We strive to turn the bad spots into bright spots and grasp the legend of the script but not bizarre. A good script is very important. A good script is the fundamental foundation for a TV series to finally be recognized by the industry and satisfy the audience. The entire project is controlled by the chief producer Liu Jun, and the script of "Jedi Gun King" is controlled by Tang Chunhui, a senior screenwriter in the industry., laying the foundation for success; There is also the choice of a production team that pursues and is not afraid of difficulties. Director Zhang Duofu, producer Wang Shijing, actors Yu Yi, Zhang Luyi, Zhou Yang, Sun Song and other creative teams overcome the difficulties that ordinary people cannot bear in the ice and snow, strive for excellence in every scene, and finally achieve a satisfactory work. We initially chose to invest in this drama "Jedi Gun King" because I was a native of Northeast China. I grew up watching works such as "Lin Hai and Snowfield" and "Zhao Shangzhi". I have Northeastern feelings, like the beautiful scenery of the vast forest, sea and snowfield, and like the unique hot character of Northeast China.

I invested in "Jedi Gun King" because the script moved me, and the efforts of the creative team made the script icing on the cake.

Making characteristics and market competitiveness

In recent years, with the vigorous development of new media, there are more and more channels for viewers to watch movies. How to create a work that not only meets the needs of the majority of TV viewers, but also wins the favor of new media is the new pursuit of our production company. How to make an anti-Japanese drama that is no longer a new theme win the favor of both TV and new media is a question we need to think about. We learned from the broadcast of "The Jedi Gun King": we have the good stories that TV viewers need, and we have the strong plots like American dramas that online viewers need, and we have won the market. There are many anti-Japanese war dramas on the market. What can you do to win the audience? Ms. Yin Xiangjin said: "'Jedi Gun King' does not have an advantage in terms of subject matter. The production volume of Anti-Japanese War dramas is relatively large.'Jedi Gun King' focuses on the portrayal of characters and regional characteristics. The vast forest, sea and snow fields and the red Northeast cotton-padded jackets, the military green combat uniforms are extremely impactful in color, giving the audience sensory enjoyment, which is different from the dull pictures of previous Anti-Japanese War dramas.

The sudden drop in output strictly controls and promotes quality improvement

, which promotes breakthroughs in the industry. There will be a sharp drop in output, but the quality requirements will be higher. Production companies will produce more in line with demand. The following behavior of blindly producing dramas just to get a share of the pie will gradually be eliminated from the industry. Major production companies are also constantly exploring more sophisticated works. Beijing New Media Eslite Culture Communication Co., Ltd. will be more cautious in investing in film and television projects. It will never start work without a good script. The projects started will strictly control the quality. At the same time, it will develop TV programs, movies, online dramas and micro-movie projects, and explore the company's business as a content company. Expand the business, develop more multi-channel content expansion under a copyright project to create brand awareness.