Shengguang Co., Ltd. plans to raise nearly 2.5 billion yuan in additional funds and add big data marketing

Shengguang shares disclosed its non-public offering plan on the evening of September 15. The company plans to issue no more than 99.0059 million shares at a price of 25.15 yuan/share, and the total amount of funds raised will not exceed 2.49 billion yuan. The net amount of funds raised after deducting issuance expenses will be used for big data marketing system projects, equity acquisition projects, payment of part of the remaining equity transfer funds and supplementary working capital projects.

Shengguang shares disclosed its non-public offering plan on the evening of September 15. The company plans to issue no more than 99.0059 million shares at a price of 25.15 yuan/share, and the total amount of funds raised will not exceed 2.49 billion yuan. The net amount of funds raised after deducting issuance expenses will be used for big data marketing system projects, equity acquisition projects, payment of part of the remaining equity transfer funds and supplementary working capital projects.

Specifically, the big data marketing system project plans to invest 780 million yuan in raised funds. The project will cover three major product directions: holographic user portrait system, enterprise intelligent market management platform and all-media intelligent trading platform. The project will use accurate processing of data from advertising users to improve the company's research capabilities on brand strategies, communication strategies and media plans, and improve work efficiency and professionalism.

The equity acquisition project plans to invest 862 million yuan in raised funds, including 72.93 million yuan to obtain 51% equity of Lanmen Digital through capital increase and equity transfer, 165 million yuan to acquire 49% equity of Shengguang Pioneer, and 624 million yuan to acquire 80% equity of Jintuo Culture.

In addition, the company plans to invest 400 million yuan in raised funds to pay for some of the remaining equity transfer projects, including Guangzhou Qizhi Enterprise Management Consulting Co., Ltd., Provincial Guangzhong (Beijing) International Media Advertising Co., Ltd., Guangzhou Zhongmao Advertising Co., Ltd., Shanghai Kaida Advertising Co., Ltd. and Shanghai Yunxiang Advertising Co., Ltd.

At the same time, the company plans to use 400 million yuan of raised funds to supplement working capital.

Shengguang Co., Ltd. stated that by acquiring the equity of Shengguang Pioneer, Lanmen Digital and Jintuo Culture, the company can further improve the layout of the industrial chain and strengthen business synergy; by building a big data marketing system, it will help the company further strengthen advertising marketing. Precision and improve customer service capabilities will help the company improve long-term profitability and implement development strategies. At the same time, after the implementation of the fund-raising project, it will enhance the company's profitability, enhance the company's comprehensive competitiveness and risk resistance, and also help reduce the asset-liability ratio and improve the company's solvency.

Editor: vian