The 2nd ISY Sanya International Music Festival Brand Promotion Conference was held in Beijing

Mr.

Bai Moody, CEO of China Culture, delivered a speech at the launching ceremony of the ISY Brand Promotion Conference.

Ms. Wang Haixuan, Vice President of China Culture, delivered a speech

. DJ CARTA

The second ISY Brand Promotion Conference was held on May 25 at the W Hotel Chang 'an Street, Beijing. Representatives of the organizers such as Bai Moody, CEO of China Culture, Zhu Zhongyi, Chairman of China Investment Xiangshan Culture, Zhang Zhipeng, General Consultant of the ISY brand, and more than 120 famous domestic and foreign brands and 60 media friends attended the conference.

The ISY Beijing Promotion Conference shared and promoted the strategic development and deployment of Chinese culture, the planning of the second ISY and the business prospects of the ISY brand with the company representatives present. Through detailed market data display and rich brand value display, the companies present expressed their strong willingness to cooperate. Among them, three well-known companies, Weibo, Rouyu Technology, and ilife, have signed strategic cooperation and sponsorship agreements with ISY Sanya International Music Festival, setting a model for cooperation in the three aspects of "entertainment + social","entertainment + technology", and "entertainment + consumption".

New Ideas for the Operation of Urban Cultural Tourism Industry

On March 1, 2018, an international cultural exchange event was grandly held in Sanya. People from all over the world participated in this city celebration that combines international fashion trends and traditional China culture-ISY Sanya International Music Festival. According to official data from the ISY brand, the overall consumption during the ISY Sanya International Music Festival was close to 1 billion yuan, with as many as 500,000 participants, creating a new high in Sanya's tourism economy. As the event organizer, Zhongmin Culture is building a new industrial development model for the industry. As the festival's organizer, investment in the cultural tourism economic industry, which is dominated by operations, has established a new industrial development model for the industry.

At the meeting, Mr. Bai Moody, CEO of the organizer, Zhongmin Culture, talked about the enterprise development model of "creating content, building platforms, and running through the chain" based on the strategic development plan of Zhongmin Culture. He insisted on the industrial layout based on the development of original IP and provided the industry with new ideas for developing urban entertainment operators and the development ambitions of Zhongmin Culture, which refreshed the industry and provided huge imagination space for the future development of China's cultural and entertainment industry.

Content upgrades promote the development of the cultural tourism industry.

After the first ISY Sanya International Music Festival was held, its success and breadth of radiation have attracted widespread attention from society. Ms. Wang Haixuan, Vice President of China Culture, summarized the first ISY International Music Festival and elaborated on the content planning of the second International Music Festival, which made the brands and companies present look forward to the arrival of the second ISY.

Vice President Wang Haixuan explained that ISY was built based on the three principles of "international integration, ultimate experience, and dream scenes", allowing ISY to continuously upgrade its content and services. The on-site display showed unparalleled shocking scenes and innovative content to brand companies and industry representatives from the three dimensions of stage building, special effects display, and brand communication of the 2nd ISY Sanya International Music Festival. Pleasing RAVER means pleasing the market; enhancing the experience means increasing implant opportunities. Through continuous upgrading of content and services, ISY will firmly grasp the consumer group, win the market, and lead the development of the electronic audio culture market.

New Business Opportunities in Entertainment Marketing

At the Beijing Promotion Conference of the 2nd ISY Sanya International Music Festival, Mr. Zhang Zhipeng, the general consultant of ISY brand, stated his views and opinions from aspects such as business, cooperation, situation, and implementation, and explained the entertainment marketing opportunities brought by ISY for business representatives.

Mr. Zhang Zhipeng said that from the market perspective, a total of 32 electronic music festivals were held in China in 2016, and 86 electronic music festivals were held in 2017. In 2018, more than 150 electronic music festivals were known to be held, which is growing at a doubling rate every year. It can be seen that electronic music has entered the trend circle of China and is more widely accepted by everyone; Judging from the history of the ISY brand, the first Sanya International Music Festival had 100,000 on-site visitors, 500,000 national participants, 5 million people followed, and 500 million Weibo topics. From the perspective of consumption, in just a few days, the activity of completing a transaction volume of 1 billion yuan and per capita consumption reaching 20,000 yuan is even more unbelievable. With amazing data and new fashion consumer groups, the ISY Sanya International Music Festival is closely connected with these young people born in the 1980s and 1990s who contribute 20% to the total growth of China's consumption, providing precise target groups for every brand partner and providing new opportunities for brand value improvement and corporate development.

Bringing together young mainstream consumers, thousands of media reports from around the world, 200-day ultra-long communication lines, Weibo and other Internet social platforms for independent publicity, and providing three-dimensional upgrades in all aspects such as urban carnival, performance lineup and stage special effects, ISY Sanya International Music The festival has become an international, open and experiential publicity platform, inviting many brands to join it, jointly establishing a mutually beneficial and win-win cooperation mechanism, and seizing the right to speak in the young consumer market.

Looking forward to the live performance of DJ CARTA, the highest-ranked Chinese in the world at the 2nd ISY Sanya International Music Festival

, the conference was pushed to its climax with passionate music. Everyone tasted Perle Champagne sponsored by ilife, making the whole conference look fashionable and relaxed. It also reflects ISY's concept of ultimate experience.

With an immersive consumer experience, rich consumer returns, and fun-filled journey, ISY will surely become the banner leading the cultural tourism market in China with its unique "travel culture."

Beijing is an important starting point for ISY brand promotion. The organizers of the ISY Sanya International Music Festival will successively hold it in nine cities including Shanghai, Shenzhen, Guangzhou, Chengdu, Shenyang, Xi'an, Zhengzhou, Xiamen, and Sanya. The ten cities will work together to enhance cultural and tourism exchanges between cities, share the wealth feast of Sanya, and create a giant system of China's cultural tourism economic industry.