Li Ruigang has expanded his move again and promoted his "flagship" products, and will join forces with Warner to enter the film market.

Li Ruigang chose to jointly fund and establish a company with the United States to intervene in the film market. This gives the birth of flagship film industry a little more meaning that China is seeking a say in the global film market.

Li Ruigang chose to jointly fund and establish a company with the United States to intervene in the film market. This gives the birth of flagship film industry a little more meaning that China is seeking a say in the global film market.

In terms of integrating with Hollywood, Li Ruigang has made another move. According to the latest news, Li Ruigang, head of the Chinese Cultural Industry Investment Fund (CMC), has reached a cooperation with the prestigious Warner Bros. Film Company in the United States. The two parties will jointly fund the establishment of a "flagship film industry". The company's main business will focus on jointly developing and producing Chinese and English films and distributing them to the global market.

This long-simmering cooperation is not a whim. Li Ruigang said frankly that "the film entertainment market in the motherland is showing explosive growth" and "the international film market's interest in China themes is also heating up." Based on this, the establishment of a flagship film industry aimed at "China Films Facing International" seems logical.

Warner said that Oriental Capital's intervention will undoubtedly provide the Hollywood film industry with learning opportunities to break through the old framework. Its chairman, Kevin Sugihara, also declared that it would help Warner tell the story of the East to "a younger generation of film lovers in China and even around the world."

At present, China and the United States are in the period of state visits politically, and cultural cooperation is somewhat icing on the cake. But the exchange of supplies between China and Hollywood in the film industry is no longer new.

In 2013, the superhero movie "Iron Man 3" officially opened the door for China capital to enter Hollywood movies with great fanfare. In this movie, the ubiquitous implantation of China products became a hot topic of discussion among fans and the media; in order to please China investors, adding China actors to the cast has also become a major practice in cooperation between Hollywood and China.

Similarly, in "Mission Impossible 5", which was just released in China this year, the addition of China actress Zhang Jingchu once again continued Hollywood's China style. Among the investors behind the scenes, there are also many China companies, including Wanda and Alibaba.

Compared with these classic cases, the uniqueness of the flagship film industry is demonstrated. At present, most of China's capital enters the Hollywood industrial system, choosing a pure capital export model and being passive in terms of content.

This feature makes the Chinese blood of most Hollywood films seem nondescript. Most of the China elements they embody are just a visit by China actors and a 3D special version prepared by the film company just before the release.

The flagship film industry is not simply a capital export from China. On the contrary, Li Ruigang chose to jointly fund and establish a company with the United States to intervene in the film market. Judging from Li Ruigang's superb level of marketing efforts in the past, the birth of the flagship film industry may not be a risky move, but a bit more of a sense that China seeks a say in the global film market.

Li Ruigang himself has high requirements for the flagship film industry. In addition to jointly proposing "mutual benefit and win-win results" with partner Warner, in terms of long-term industrial chain construction, Li Ruigang also expressed the hope that "through cooperation with Warner Bros., Chinese culture will integrate the creative R & D experience, production and distribution systems and technological operation methods with China's culture, talents, and market."

At present, the number of film practitioners in China is increasing year by year. After contributing a lot of astronomical figures in the box office, China's film market has become the overseas market with the best box office performance in the world in the post-Hollywood era after the weakening of the North American market.

But at the same time, the situation of China's films is often very awkward: Oriental film elements are not recognized in the international market, on the contrary, the values created by Hollywood are popular in the international market.

This is also the biggest dilemma most Hollywood companies face when cooperating with foreign companies. On the one hand, both sides hope to open up overseas markets through this cooperation; but on the other hand, Hollywood adheres to its own value system, and foreign investors can only involve advertising placement and peripheral sales that have nothing to do with specific production details. The end of the industrial chain. The return on other parties 'capital is only a tiny fraction of what this cooperation gains.

The vision held by flagship film industry is also proposed in response to this situation. I believe that in the future, a glimpse of China actresses on the screen will no longer be the mainstream direction of Sino-US cooperation, and it will become a reality that more China film practitioners will enter the core of the Hollywood industry.

In short, although the information currently available is not enough to speculate on the specific details of the flagship film industry's next operation, it can be speculated that this is not only another big move by Li Ruigang himself in the market. If it can be achieved, as Li Ruigang himself said, the comprehensive performance of China and the United States in the global film market will be greatly improved.

Finally, to put another spoiler message, Li Ruigang will soon have a new big move, in the near future.

Editor: vian