YouTube issues new rules: no ads can be placed on channels with less than 10,000 views

Since November last year, the new policy has been implemented. YouTube wants to block some channels that steal content from other sources and generate revenue from YouTube.

On April 7, Beijing time, it was reported that YouTube launched a new policy that prohibits the insertion of advertisements if the total channel views are less than 10,000. Since November last year, the new policy has been implemented. YouTube wants to block some channels that steal content from other sources and generate revenue from YouTube.

Some videos contain racist and other controversial content and also display ads, which YouTube partners firmly oppose. YouTube parent company Google apologized for its mistake and was willing to change the policy. The Wall Street Journal published an article saying that advertisements were displayed in some annoying content. Affected by this news, Coca-Cola, Pepsi, and Wal-Mart directly withdrew advertisements, except for targeted search advertisements.

In the past, if customers wanted to participate in YouTube advertising projects, it was quite easy for account holders to easily insert ads next to their videos, and there were almost no obstacles to getting approval. The YouTube system uses algorithms to automatically match ads with content. It is quite difficult or even impossible to block them on a case-by-case basis.

Editor: Nancy