Last year, the number of online dramas filed exceeded three times that of TV series, and the online drama reversed into "regular army"

Official data shows that as of the end of last year, 4430 online dramas had been registered and launched nationwide, while last year, the number of domestic TV dramas registered was only 1137. The market activity of online dramas is higher than that of traditional TV dramas.

Original title: "Jingjue Ancient City" has become a "regular army"

. I don't know when, people no longer watch TV dramas, but watch online dramas with mobile phones and iPads. From the early "Unexpectedly" to the current "Jingjue Ancient City", from the initial spoof to today's work of conscience, the online drama has completed its transformation in just a few years.

Take the recently popular "Jingjue Ancient City" as an example. From the avalanche in the Kunlun Mountains to the black sandstorm in the Taklimakan Desert, to the ghost cave underground in the Jingjue Ancient City, in just a few episodes, the story of the battle between the Red Hou and the Kunlun Snow Mountains is extremely clear and the original is highly restored. Putting aside the murals and stone carvings with extremely high restoration, just talking about monsters such as red Hou and black-eyed snake, it is enough to pay back the Internet fee.

Director Kong Sheng took Jin Dong and Chen Qiaoen to complete the counterattack of the online drama again. The reporter found that the show was launched for more than ten days, with more than 1.1 billion views and 820 million Weibo topics. What is commendable is that, unlike the practice that high reputation must encounter complaints,"Jingjue Ancient City" maintains the high-quality line of the Noon Sunshine team, with a Douban score of 8.5 points. From this perspective, this online drama version of "Ghost Blows Out the Lamp" is probably the most conscientious online drama in the industry of the year, and it is a wake-up call to domestic dramas that are in confusion.

Nowadays, IP is rampant. Whether it is traditional TV dramas or popular online dramas, they all hope to collect popular IPs. However, unlike bloated traditional TV dramas, many online dramas are usually short and concise, and the vast majority are between 10 and 20 episodes. Between the 12 episodes of "Infernal Affairs", 20 episodes of "Crime Crusher", and only 21 episodes of "Jingjue Ancient City". In contrast, in TV's prime time dramas, 40 episodes are just the start, and many costume dramas have 60 and 80 episodes. You know, in the era of mobile video, this kind of big book can only scare off the audience. Moreover, limited by differences in broadcast platforms, many online dramas are more light in shooting techniques and content: "Old Nine Gates" plays fancy advertising, and "The Promotion of the Crown Princess" has a double ending, which makes viewers tired of watching traditional TV dramas shine.

After a surge in quantity and quality, online dramas have undergone earth-shaking changes in the past year. Official data shows that as of the end of last year, 4430 online dramas had been registered and launched nationwide, while last year, the number of domestic TV dramas registered was only 1137. The market activity of online dramas is higher than that of traditional TV dramas. "Remains of Sin" not only tells a vulgar undercover story new meaning, but also praises Zhang Yishan as a "flow young student";"Forensic Medicine Qin Ming" not only provides a benchmark for "industry drama" for domestic dramas, but also allows forensic medicine, a slightly mysterious profession, to enter the public eye.

Anyone with experience in the film and television industry knows that following suit is a major problem nowadays. The popularity of "Hidden" has led to a large number of spy dramas, and "Nirvana in Fire" has opened the era of costume dramas. However, blindly following the trend, it is often difficult to obtain the traffic and influence of the pioneers. No matter what IP it is, whether it is a TV series or an online series, what catches the audience is not how grand the scene is or how big the stars are. The key lies in how the story is interpreted. At present, many film and television dramas rely too much on young meat and are too superstitious about the so-called special effects production, thus ignoring the most essential performances and storytelling of film and television dramas. If you only stir up IP, you will not only be unable to nostalgic, but also show your weakness in originality. You can only be quickly forgotten by the audience after earning some money.

The reason why online dramas and TV dramas are cold and hot is ostensibly due to changes in the viewing medium caused by the rejuvenation of audiences, but the deeper reason is still the audience's dissatisfaction with the stereotypes of traditional TV dramas. When the market develops to a certain mature stage, a benign ecological system will be formed. On the one hand, the bubble of popular IP will be broken one by one as the audience becomes increasingly rational, and the so-called hot fresh meat will no longer be a guarantee for ratings; on the other hand, future dramas will break free from the shackles of special effects and stars, and use acting skills and responsibility. and quality of conscience as a breakthrough, the road to high-quality content is obviously a major trend.

Editor: Nancy