Gehua Cable's net profit in the first half of 2015 increased by 57.61% year-on-year

Gehua Cable announced on August 28 that the company achieved operating income of 1.130 billion yuan from January to June 2015, which was basically the same as the same period last year; it achieved a net profit attributable to owners of the parent company of 299 million yuan, an increase of 109 million yuan over the same period last year., a year-on-year increase of 57.61%.

During the reporting period, the company accelerated the implementation of the "one network, two platforms" development strategy, increased content, channel, platform construction and capital operation efforts, and promoted the company's strategic transformation of "from a single cable TV transmission provider to a full-service integrated service provider, from traditional media to" New Media ", accelerated the layout of the all-media industry, and made every effort to build a new media group. As of the end of June, the company's registered users reached 5.6 million; high-definition interactive digital TV users totaled 4.32 million; and home broadband users totaled 350,000.

Main accounting data

From January to June 2015, the company achieved net profit attributable to owners of the parent company of 299.1714 million yuan, an increase of 109.3503 million yuan or 57.61% over the same period last year. The main reason is that the income tax expenses for the current period decreased by 60.9057 million yuan compared with the same period last year. In the same period last year, the company accrued corporate income tax expenses at a tax rate of 25%. In December 2014, after the company was approved the preferential policy of exemption from corporate income tax, it wrote off the corporate income tax expenses that had been accrued in 2014. The company did not accrued corporate income tax expenses in the current period.

Description of the progress of the business plan

1) Actively expand key tasks related to new media and new business formats

① High-definition interactive digital TV new media. Currently, the high-definition interactive digital TV platform broadcasts 175 digital TV channels (including 149 standard definition digital TV channels, 26 high-definition digital TV channels and 18 digital broadcast channels); 91,000 hours of online video-on-demand programs (including 33,000 hours of high-definition programs); It provides 14 major applications including live broadcast, watch bar, on-demand, theater, and review, and launches multiple innovative brand columns. "Gehua HD" has launched "HD Record", with a total of 5 sets of HD carousel channels launched;"Gehua Guide" optimizes content layout and uses QR codes to increase interactive experience.

② Advertising operations. In the first half of the year, we actively promoted the development of advertising products, improved the advertising distribution management system, and standardized regular data services; actively communicated with data companies to create a new data standard system recognized by advertisers.

③ Matters related to the "China Television Theater Alliance". The company plans to join forces with China Film Company, China Radio and Television Network Company, Hangzhou Ali Venture Capital Company, BRICS Silk Road Investment (Shenzhen) Partnership (Limited Partnership), Beijing Beiguang Media Group Co., Ltd., etc. to jointly initiate the establishment of China TV Theater Operation Company, and plans to join forces with more than ten provincial and municipal cable TV network companies such as Chongqing, Guangdong, Shenzhen, and Shanxi to initiate the establishment of TV Theater Holding Company.

④ "Video Game Industry Alliance". During the reporting period, the company held a preparatory meeting for the "GAME+ Integration to Create the Future" video game industry alliance. The meeting aimed to form a game platform, product development, distribution channels, and game peripherals based on content cooperation, covering a strong cable TV entertainment ecosystem, promote the accelerated upgrading of cable TV networks, and enhance the brand value and core competitiveness of the radio and television industry.

2) Steadily promote telecom value-added services

① Home broadband services. As of the end of June, the total number of home broadband users reached 350,000. In order to meet the needs of the rapid development of broadband services and continue to strengthen the construction of internal network resources, the company launched the upgrade and revision of the home broadband service portal website.

② Group data business. In the first half of the year, the company was responsible for undertaking a number of key private network projects, and newly won the bid for projects such as "Beijing City Free Wireless Access Management Platform" and Chaoyang Government External Network Upgrade.

3) Accelerate the construction of basic networks and improve platform application capabilities

During the reporting period, the company upgraded its cloud platform. As of the end of June, 3.98 million cloud platforms have been upgraded, realizing support for cloud services such as cloud games, cloud flying video, cloud museums, and Chinese studies reading.

① Cloud games. On January 20, Gehua Games Zone officially launched cloud game products, covering 3.98 million high-definition interactive digital TV users, and has updated nearly 60 popular game content. In May, the cloud game platform launched a variety of Internet-based game products, effectively increasing user retention.

② Cloud Museum. Cloud Museum is a cultural sharing service developed by the company based on cloud platform virtual reality (VR) technology. The company actively carries out cooperation projects with various cultural and cultural venues in the capital, striving to achieve 3D virtual display of corresponding exhibition halls, exhibitions, and exhibits. At present, the National Museum and the Anti-Japanese War Memorial Hall have been launched.

③ Cloud Flying Vision. Yunfeisi is a cross-screen application launched based on large-scale high-definition interactive users. It covers TVs and smart terminals such as mobile phones and PADs. It can provide high-definition and smooth live TV broadcasts across screens, interactive applications such as review and on-demand, as well as "push screen","pull screen","multi-screen", voice remote control, and input substitution. It has realized ubiquitous TV services in the home environment and is an important step towards the mobilization of TV services. Yunfei will be launched on May 26.

④ Reading Chinese studies. Based on the "Gehua Cloud Platform" capability system and mobile Internet application model, the company independently developed the "Chinese Studies Reading" creative application service, which was officially launched on January 30. As of the end of June, the "Chinese Studies Reading" application has covered thousands of schools and tens of thousands of classes in Beijing City, with nearly 230,000 registered users, and a total of 2.6 million reading works have been completed. The cumulative number of visits to reading works has reached more than 32 million.

4) Strengthen foreign cooperation and expand development space

① Strategic cooperation with the Oriental Pearl Tower. The company has signed a strategic cooperation agreement with BesTV New Media Co., Ltd.(now renamed "Shanghai Oriental Pearl New Media Co., Ltd."). The two parties actively promote in-depth cooperation in interactive on demand, TV shopping and other related projects, and are strategic investors to further strengthen equity and capital cooperation, broaden cooperation areas, and improve cooperation levels.

② Strategic cooperation with China Film Corporation. The company signed a strategic cooperation agreement with China Film Corporation to carry out strategic cooperation in business, capital and other fields. Recently, the company has mainly participated in investing in the filming of films such as "Tang Xuanzang","China Salesman" and "My War".

③ Strategic cooperation with Vision Power. The company signed a strategic cooperation agreement with Beijing Vision Power International Information Technology Co., Ltd. to jointly build and operate "Gehua Video Network", provide high-quality video communication and value-added services, and build a smart city service platform for various fields in Beijing City.

④ Strategic cooperation with Qihoo Technology and BRICS Silk Road. The company signed strategic cooperation agreements with Beijing Qihoo Technology Co., Ltd. and BRICS Silk Road Capital Holdings (Shenzhen) Co., Ltd. The three parties will cooperate in the technical field, video field, telecom value-added services, Internet-related services, smart home and other aspects.

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Editor: vian