Producers and broadcasters gathered together to discuss how to solve the sky-high pay?

Original title: How to solve the sky-high salary?

"Sky-high pay, how to solve the problem" is a cliché in the film and television industry, with opinions varying, and there is always no answer. At the 2016 Annual Conference of the Television Production Committee of the China Federation of Broadcasting of China held yesterday, senior representatives of producers Zheng Xiaolong, Hou Hongliang, Yan Jiangang, Liu Dehong, Ma Zhongjun, and representatives of new media platforms Zheng Xiaolong, Vice President of Tencent and CEO of Penguin Pictures Sun Huaizhong, CEO of iQiyi Gong Yu, President of Dayouku Business Group Yang Weidong, etc. gathered together and discussed again who should bear the blame for the "sky-high pay"? Is it blamed on capital, pushed to actors, or is it reasonable to exist?

Existence may not be reasonable.

In Zheng Xiaolong's view, there is nothing wrong with choosing stars, but whether the "sky-high" remuneration is reasonable is another matter. For practitioners, they should not use "sky-high pay" to smash actors, but should use good scripts and good stories to attract investment. This is a reasonable cycle. "Now it's a film-centered system. Investors naturally have a say in spending money. When a lot of hot money comes in, they don't understand the rules of film and television creation. They don't grasp scripts or creations, but they will capture actors and buy ratings. Therefore, it is creative immaturity. In fact, I don't think there are many high-paid actors in my place. I always tell producers that the best way is to grasp scripts and creative creations. If you catch a good script, you will have a good director, and if you have a good director, you will have a good actor. With a good script, a good director, and a good actor, you will naturally have money to come to you."

Liu Dehong, CEO of Hualubaina, believes that it is precisely because many investors feel that using money is the easiest and most effective way to solve problems that sky-high pay is generated. You might as well spend more thought and wisdom on everything: "Take our project" Late Night Canteen "this year as an example. It uses our own abilities and wisdom to solve the confusion in the industry." Late Night Canteen "wants to solve such problems, and we use a series to try it. Now I don't know whether it is accurate or not, but I personally think that if we can enter a series like the Internet and front-line TV platforms, I think" Late Night Canteen "may be the first step. This series model allows us to try how to solve the problem of high pay, because it is a series, episode after episode, and the actors can be inconsistent. Such actors can be paid easily."

Existing, but unreasonable

"Entering the East" also made Hou Hongliang's team a reputation. In the past two years, many phenomenal dramas such as "Parents 'Love","No War in Peiping","Nirvana in Fire", and "Ode to Joy" have become the golden brand in the industry. Hou Hongliang said frankly that in fact, he personally did not have direct feelings about the "sky-high price", but he still felt the loss of the entire industry: the changes in the market in the past two years may be more than those in the previous period. I remember when "Breaking the Kanto" was filmed in 2006, the entire budget was 10 million yuan, which was the highest in the market. At that time, the actor's salary was 5 million yuan, which was also the highest in the market; Today, a production budget of 300 million yuan is not necessarily the highest in the market, and not just one or two actors whose remuneration may exceed 100 million yuan. At that time, the cost of actors could account for about 30% of the production cost, but now the cost of most actors may exceed 70%. So if you look at it this way, the change in the overall actor price is really unscientific. It violates the entire industry and even The laws of the entire creation from international to domestic, which is why it aroused such a strong reaction. "

Hou Hongliang believes that capital does not matter whether it is good or bad, and the entry of" capital "helps make the industry bigger and stronger, which is a good thing in itself; but capital can also cause greed for individuals, and employees should refrain from it." For example, everyone knows that we should allow the script to be given longer, and we should shoot it after it is written, but there are many crew members who shoot and write the script; We all know that actors are paid unreasonably high, but why choose actors with such high pay? You don't have to choose. I believe that some broadcast platforms agree with you to use new actors, because the actor's high salary has put pressure on everyone. Whether it is new media or TV stations, he hopes that you will make some attempts; actors have to shoot 40 or 50 episodes in 50 days to shoot. Why do you agree? If we can all stop doing the wrong things and stick to doing the right things, we believe this industry will move in a good direction. However, this matter cannot be done by two companies for one company. It needs to be done by the entire industry."

Existence is reasonable

Regarding the phenomenon of sky-high film pay, there has always been a voice in the film and television industry that "what exists is reasonable." Ma Zhongjun, CEO of Ciwen Media, also shares this view. He said that the "sky-high salary" shows that some actors are still scarce resources and everyone wants to grab it. Based on this, cultivating new people is often mentioned as one of the means to curb "sky-high pay", but Ma Zhongjun also questioned this,"Our dramas use many new people. As long as you use these new people, they will be sky-high. It was originally five yuan, but it suddenly became 50,000 yuan. The biggest problem we have here is that an industry has no regulations and no constraints."

Sun Huaizhong, vice president of Tencent, even directly defended the stars,"I think stars are more wronged because we are facing a huge market now. Of course, you can imagine how big this market is. Ten years ago, no one played Internet videos, but now there are almost 500 million people. If each person watches one hour a day, there are 500 million hours a day. This advertising value may be 30 to 40 billion yuan every year, and there will also be 10 to 20 billion yuan in the paid market. Tens of billions of yuan will be added to the entire revenue. Naturally, this market will have valuable capital. A simple calculation, if 50 billion yuan or 60 billion yuan are divided equally, only a part of it will be taken every year. From this perspective, I don't think that celebrity pay is how high or how big a problem it is. Since someone is willing to pay this money, it must exist in this market. The key is what your proportion is to do a good project. If you are willing to spend 500 million yuan to hire artists today and invest another 5 billion yuan to allocate this project, this is not a bad project. If you spend 500 million yuan to hire actors and only spend 100 million yuan to shoot it, I think the market will naturally lose its rationality, so the key depends on whether the ratio of factors is reasonable."

Editor: yvette