Potato Image Season ends on its youth channel to welcome the golden age

On August 15th and 16th, the 2015 Potato Image Season kicked off at the Shanghai World Expo Park. This is the first large-scale offline event since Youku Tudou Group officially announced its name change to "Unity Group" on August 6.

On August 15th and 16th, the 2015 Potato Image Season at the Shanghai World Expo Park became the hottest place with the most young stars in August. The most popular stars from the six major sectors of image, trend, music, fashion and entertainment, ACG, and thought, such as musicians Park Shu, Tan Weiwei, Zhang Zhenyue, and Wan Xiaoli, cultural celebrities Chen Danqing and Liang Wendao, as well as popular online self-channel main runaway comics, flying saucer talk, etc. all gathered at the scene to attend the most vibrant young cultural feast. The event attracted more than 40,000 young people to participate, with ticket revenue exceeding one million, and total event revenue exceeding ten million. The 2015 Tudou Image Season is the first large-scale offline event after Youku Tudou Group officially announced its name change to "Unity Group" on August 6. After two years of hard work, it has successfully transformed from a market activity that is perpendicular to image creation on the Internet to the largest cultural activity for young people in the domestic Internet industry, and it is also the largest offline interactive activity on a self-channel basis.

More diverse young people's cultures are all in the potato image season.

"Compared with mainstream culture, young people's culture is more diverse. For example, music is not popular music, but folk music, originality, electronic, and rock is not counted. It is difficult to rock in China." Yang Weidong, president of Tudou and senior vice president of Heyi Group, believes that "animation culture, such as cos culture, house culture, and secondary culture; LO-HAS culture and sofa guest culture are all young cultures. In fact, you will see that some current business models abroad gather young people's culture. Young people's culture is the way for a new generation of young people, which will inevitably bring accompanying culture."

On the stage of the potato image season, this diverse young people's culture is most fully displayed, and young people have also found the scene that suits their tastes most. Folk lovers can sing with Wan Xiaoli "It's Not as Bad as Thought" to fill up with positive energy; pursue their dreams with GALA, and rock fans can indulge in the hoarse sexy voice of the Houhai Shark or In the psychedelic electronic voice of the Pet Conspiracy Band; In addition, Tan Weiwei used the courage and tenacity filled with soul singing, and Liang Bo's roar for his dream, who came back to sing for the first time, which moved the young people on the scene; Park Shu and Zhang Zhenyue, who used their songs to accompany countless young people born in the 1980s, once again awakened memories of youth in the hearts of a new generation of young people. When Park Shu, who had returned from a quiet period of 10 years, played "Birch Forest" and "Those Flowers", the young audience all sang together. The VideoGames Live (VGL) video game concert presented a video game audio-visual feast for young game fans. After arranging by world-class masters, the music was brought to the audience by a first-class international performance team. Together with the playback of exclusive game images, the music echoed against the backdrop of the game scenes and reflected the stage of the season.

In addition to the music that young people love, animation culture has penetrated into every corner of this image season. From the local flags of the second-dimensional potato barrage field that can be seen everywhere in the park, to the meeting between the "Violent Family" and Zhao Shi on the anime stage, to the in-depth interaction brought by Blizzard, to the live original reproduction of Japanese D-51 and Mikoto and the AcFun exhibition hall. Experiencing a variety of interactive games or feeling the barrage flying together has made countless otaku and otaku excited to the point where they feel overwhelmed. In addition, top representatives of trendy cultures such as skateboarding and street dance also met at the event site. For the first time, HeroSkate, KickerClub and Longboard China's Longboard Space joined hands to create the 2015 Newcomer Skater Best Trick Competition. It's a serious matter to be handsome; at the second JoyJam Street Dance Competition sponsored by Asia's No. 1 Women's Dance Group, the contestants danced with their youth and freedom; in the "Old Rice's Friends World", Yasumasa Iehara's art exhibition showcased another "trend" that young people love.

Tudou Yingying Season Talking Time, big celebrities talk about their ideals and life

. Tudou has always praised young people for upholding their individuality and encouraging independent thinking. In the "Talking Time" section of the 2015 Potato Image Season, many cultural celebrities and masters talked about various topics such as "at home and out","tall and local atmosphere", and "handsome and useful" in the form of speeches and salons., together with the young people on the scene, explore what needs to be upheld and changed most in this era.

During the discussion on "At Home and Going Out", senior literary and artistic youth Jiang Fangzhou called on the scene to treat stereotyped literary and artistic youth well, which attracted the recognition of Shi Hang, Zhang Yueran, Yang Kui and Zhi 'an, and advocated on the scene that young people enjoy reading and travel. The fun of cultivating the ability to focus to achieve a peaceful and long-term lifestyle. The scene was particularly lively during the discussion session of three cultural celebrities, Chen Danqing, Liang Wendao and Ma Shifang, which showed the popularity of Youku Tudou's self-made program "Looking at Ideals" series among young audiences. Speaking of the original intention and popularity of the program, Mr. Chen Danqing encouraged young people to refuse "down-to-earth" and cultivate independent self-judgment. His humor attracted laughter several times. Liang Wendao talked about the interesting things he saw in the interactive area and netizens explored academic issues, praising the presence of experts in the audience. It is reported that in the future, Tudou Self-Channel will also set up user exchange zones for Chen Danqing, Liang Wendao, and Shifang to collect questions and invite masters to interact. The conversation between Gogoboi, the notoriously venomous fashion blogger, and Hai Qing is also very interesting, allowing viewers to understand the other side of the entertainment industry.

The era of the best online content is also the best era of self-channel.

With the advent of the mobile Internet and self-media era, the era of pure video media has ended, and industry standards, measurement standards, and business forms have all changed. Now the Internet has begun to focus on self-channel. The 2015 Tudou Image Season was a great success, and the self-channel played an extremely important role. Yang Weidong said: "The self-channel has reached a high point since the beginning of this year and has begun to explode. The Tudou Image Season is already the largest self-channel offline in the Internet industry. Interactive activities, the best content meets the best platform, and now is the best era for self-channel." At the scene of this imaging season, Jiao Xiongping, Chen Xiaoqing, Hai Qing, Liuliu and other film and television veterans served as judges and awarded 25 awards to the two units of the imaging ceremony, Golden Potato and Golden Image, to explore and encourage outstanding original image creators and self-channel owners.

At the press conference to change its name to Heyi Group on August 6, self-channel, as an important part of online student content, will also become an important development strategy for Heyi Group in the future. In the future, it will invest 10 billion yuan to make online student content and launch the Newcomer Plan., Wanwan Plan and Peak Plan will vigorously develop Youku Tudou self-channel. Will users pay for this strategy? The enthusiasm of fans from all over the world may be an early indication from the "Rampage Family" meeting. In the Rampage Comics special session of the Shared Fan Club, the appearance and interaction of Wang Nima, Zhang Quandan, etc. caused screams and flashlights from young audiences on the scene. The aura was even no less than that of celebrities appearing on other stages in Tudou. In the interactive exhibition area, surrounding areas such as runaway comics and flying saucer stories are also highly sought after. The fact that the development of self-channel has entered an explosive stage shows that the young cultural industry has entered an era of harmony centered on self-channel.

Online and offline work together to "go crazy", VR panoramic shooting enhances interaction

This Tudou Imaging Season introduces uninterrupted and pan-diversified "Lai Feng" platform live broadcast support for the entire process. It not only broadcasts the main stage, but also adds channel main interviews, meetings, etc., to attract off-site fans and on-site audiences to break the boundaries and "go crazy" together, and shout that it's fun; Tudou Imaging Season is the first time in China to conduct VR360-degree panoramic shooting of offline activities with a scale of tens of thousands of people. Insta360 brings you to full view and experience subverting traditional interactions.

The "Lai Feng" platform and on-site panoramic VR shooting have broken the gap and boundary between online interaction and offline experience, making the image life provided by Tudou Image Season for young people an industry benchmark, and thus gaining recognition from brand owners. The relevant person in charge of Dongfeng Citroen said,"Dongfeng Citroen C3-XR focuses on youth and freedom, which is very consistent with the audience of the Tudou Image Season. At the same time, the new methods such as live broadcasts and VR introduced in the Tudou Image Season reflect the mentality of young people, so we choose to cooperate deeply with the Tudou Image Season." In addition, many brands and institutions such as Mininda, AcFun, NPC, V Films, New Studios, Entertainment Bao and Damai. com have unanimously chosen to cooperate in depth with Tudou Image Season, seizing this opportunity to communicate with young groups to gain a deeper understanding of young people. Group, play with them. It is reported that the cumulative number of online live broadcasts on Youku, Tudou and Laifang platforms exceeds 2 million. Excellent self-channels on Youku and Tudou platforms conducted live fan meetings through "Lai Feng" Live house. For example, the self-channel "Rampage Comics", which has millions of fans, broadcast a live broadcast of the "Rampage Family" meeting, with nearly 50,000 online people.

The two-day potato image season has ended. Although the hot weather and the event's shift from free to the first attempt to sell tickets to the outside world, it has not stopped young people's enthusiasm for paying for high-quality cultural activities. More than 40,000 viewers participated and more than one million ticket sales showed that Tudou Image Season is not just a simple brand promotion activity, but has been upgraded into an online to offline user activity, and has begun to take shape in an independent business model.

This imaging season not only reflects the self-channel strategy just released by Heyi Group, but also integrates the self-channels of Youku and Tudou platforms to upgrade it into the largest offline interactive activity of video self-channel, supporting the power of online students 'content; at the same time, it has become the largest cultural event brand for young people in China's Internet industry by covering many cultural field content that is highly viscous to young people. Tudou Image Season has achieved diversified development in terms of strategic direction and profit model, which will help Heyi Group move towards a cultural platform and achieve rapid leapfrog development.

Editor: vian