The industry's biggest players talk about the New Year's Eve and the Spring Festival festival prefaces the development of 2017 China films

On February 16, at the "2016-2017 New Year Festival Festival Seminar", dozens of film and film critics talked about the New Year Festival festival, discussing how to improve the creative quality of film art and play a guiding role in film criticism, and write a preface to the development of China films in 2017.

On February 16, the "2016-2017 New Year's Eve-Spring Festival Seminar" sponsored by China Film Critics Society and the film channel "Today's Film Critics" and co-organized by 1905 was successfully held in Beijing. The seminar gathered dozens of people from the film industry and film critics to discuss the New Year and Spring Festival holidays, discuss how to improve the creative quality of film art and give full play to the guiding role of film criticism, and write a preface to the development of China films in 2017.

The Lunar New Year and Spring Festival stalls derived from New Year's Day and Spring Festival have always been "battleground for military strategists" where various films appear in turn and gain box office revenue. During the 2016-2017 Lunar New Year and Spring Festival period, more than ten topic films such as "The Great Wall","The History of the Death of Romantics","Railway Flying Tigers","Journey to the West to the Demon","Kung Fu Yoga","Wind and Waves","Make a fuss about Tianzhu","Forgetfulness Village" and "Bear Infested·Fantasy Space" have emerged, attracting widespread attention from all walks of life. Professor Yin Hong of Tsinghua University, vice president of China Film Critics Society and vice president of Tsinghua University, said when he was a guest on CCTV-6 's "Today's Film Critics" earlier: "The Spring Festival is a diversified schedule, and audience satisfaction with Spring Festival films will directly affect the box office of movies throughout the year." During the Spring Festival of the Year of the Rooster, which just came to an end not long ago, the box office during the seven days of the long holiday reached 3.355 billion yuan, a year-on-year increase of 8.66% compared with 2016; and the box office on the first day of the New Year's Day grossed 800 million yuan, which was even higher than in the past. How film workers should view the opening of the 2017 film market and gain insight into the overall trend of film development in 2017 have become important topics.

Zhang Pimin, vice president of China Federation of Radio, Film and Television Social Organizations, Rao Shuguang, secretary-general of China Filmmakers Association and president of China Film Critics Society, Zhou Baolin, deputy general manager of China Film Corporation, Ltd. and representative of the main investment unit of the Spring Festival episode of "Journey to the West", Li Wenwen, vice president of Tingdong Film Industry and producer of "Ride and Ride the Waves", Ge Dandan, project leader of Tingdong Film Industry and representative of the main investment unit of "Ride the Waves and Waves" during the Spring Festival episode, Sun Rong, vice president of Yaolai Film and Television Culture Media Co., Ltd. and representative of the main investment unit of "Kung Fu Yoga" during the Spring Festival, Huang Qunfei, deputy general manager of Huaxia Film Distribution Co., Ltd., Liu Xiaobin, executive president of Wanda Cinema, Jin Nan, general manager of Wanda Cinema, Zhao Jun, chairman and general manager of Tangde Cinema and vice president of China Film Critics Society, Hou Tao, partner and vice president of Yi En, Wu Yanyan, head of Wu Tianming Film Foundation, Yang Yan, producer of Wanda Pictures, Zhang Baiqing, Honorary President and Researcher of the China Film Critics Society, Wang Yichuan, Dean and Professor of the School of Art of Peking University, Vice President of the China Film Critics Society, Yin Hong, Director of the Film and Television Communication Research Center of Tsinghua University, Vice President and Professor of the China Film Critics Society, Zhang Yiwu, Director of the Cultural Resources Research Center of Peking University, Vice President and Professor of the China Film Critics Society, Hu Zhifeng, Dean and Professor of the School of Art and Media of Beijing Normal University, and Vice President of the China Film Critics Society, Zhou Xing, Vice President of the China Film Critics Society and Professor of the School of Art and Media of Beijing Normal University, Zhang Wei, Executive Vice President and Researcher of the China Film Critics Society, Deputy Director of the Film and Television Institute of the China Academy of Art, Secretary-General and Researcher of the China Film Critics Society Zhao Weifang, Director and Screenwriter of the Film and Television Center of the Supreme People's Court, Zuo Heng, Deputy Director and Researcher of the Cultural Research Office of the China Film Art Research Center, Dong Yang, Deputy Editor-in-Chief of the Literature and Art Review Section of the People's Daily, Tan Zheng, deputy director of the Film Theory Research Department of the Film Art Center of the China Federation of Literary and Art Circles, Zhang Huiyu, associate researcher of the Film and Television Institute of the China Academy of Art, deputy director and film critic of the Online Film and Television Review Committee of the China Film Critics Society, Secretary-General of the Online Film and Television Review Committee of the China Film Critics Society, Carpenter Tubingen, executive editor-in-chief of the film channel "China Film Report" and deputy director of the Online Film and Television Review Committee of the China Film Critics Society, Cui Fei, producer of the film channel "Today's Film Critics", Li Xingwen, founder and film critic of "Film and Television Alone", Hu Jianli, entertainment editor-in-chief and film critic of "Today's Headline" and "Oriental IC", film critic Wang Xudong and other experts and scholars from various fields in the industry participated in this seminar.

Regarding the key films of the 2016-2017 Lunar New Year and Spring Festival, industry experts and film critics focus on the quality of film creation and the construction of film reviews, focusing on the type research of the 2016-2017 Lunar New Year films, the industry analysis of the 2016- 2017 Lunar New Year films, research on the production of high-quality sexual content, the precipitation and rebirth of China film culture in the Lunar New Year, the research on the Lunar New Year and the improvement of the endogenous power of China films, Discussions were held on many cutting-edge issues such as New Year blockbusters in the eyes of the post-90s generation and the important status and role of mainstream media film reviews. After more than two hours of brainstorming and wisdom collision, the experts discussed and debated fiercely, and agreed that the improvement of creative quality is the real driving force to attract audiences. Compared with the film's publicity, marketing and promotion policies, the quality of film creation and later word-of-mouth fermentation will become the core competitiveness in the film market competition in 2017, leading the trend of the film market.

As Rao Shuguang, secretary-general of the China Film Critics Association and president of the China Film Critics Society, previously said in the "Today's Film Critics" program, repeatedly setting new records is something that deserves the joy of all filmmakers, but we need to carefully analyze and maintain a clear and rational attitude. Filmmakers must use the quality of their films to cultivate people's stable movie-watching habits and expand the movie-watching community. Only in this way can the sustainable development of China films be achieved and embark on a high-speed development path.

Editor: vian