Nearly 50% of respondents suggested cultivating reputation and rating among artistic film viewing groups to determine movie viewing

Recently, the Social Survey Center of China Youth Daily conducted an online survey of 2000 people through questionnaires. The results showed that 50.2% of the respondents liked to watch domestic artistic films. Regarding the reasons why good domestic art films are popular but not popular, 44.0% of respondents believe that it is because the audience range of art films is small, and 37.3% of respondents feel that art films lack corresponding art theaters. Regarding how to support the development of artistic films, 45.0% of respondents suggested cultivating artistic film viewing groups.

Original title: 53.1% of the respondents bluntly said that some films advertised as artistic films were just a few to support the development of artistic films. 45.0% of the respondents suggested cultivating artistic film viewing groups. At

present, some well-produced domestic artistic films in my country are not popular, resulting in artistic films becoming synonymous with incomprehensible and low-box office films. A few days ago, film director Cao Baoping said in an interview with the media that movies with a little expression are now called artistic films. Some may be very good, but there are also films that are so bad that they don't understand what they are talking about. Artistic films have become rotten baskets, and everything is packed inside.

Among the respondents who participated in the survey, 0.5% were born in the 2000s, 29.3% were born in the 1990s, 45.2% were born in the 1980s, 18.7% were born in the 1970s, 4.9% were born in the 1960s, and 1.6% were born in the 1960s.

The survey shows that 50.2% of respondents like to watch domestic artistic films

. The survey shows that 50.2% of respondents like to watch domestic artistic films, 38.8% have average preference for domestic artistic films, and 7.5% of respondents bluntly say they don't like to watch them, 2.2% of respondents don't watch them at all, and 1.3% of respondents feel it difficult to say.

Xiang Yuan, who has worked in Beijing for many years, is an admirer of Hollywood blockbusters. He once completely refused to watch domestic films, but now he is very interested in domestic artistic films. "I'm probably old and a little visually tired. On the contrary, I particularly like and have the patience to watch domestic artistic films, such as Wong Kar-wai's films. In the past, I couldn't stand it at all."

Due to her love for the culture of the Tang Dynasty in my country, not long ago, Luo Jing, who was studying in college, walked into the theater to watch the movie "The Assassin Nie Yinnian" with a strong artistic temperament. "The picture is really beautiful, showing the landscape and characters of the time. However, there are very few lines, and if you don't read it carefully, it's really difficult to understand the narrative logic. The long shots from beginning to end are also difficult to adapt to. But I felt like I was walking in." Luo Jing believes that the works of some masters are not meant to please the public, and people should not judge the film based on the popularity of the film."Appreciating artistic films requires a step-by-step process, starting with the works of the directors and actors you like, or the stories you like. Start with the story, slowly feel it and improve your appreciation ability."

Cao Jianke, who works for a technology company in Beijing, is also a fan of artistic films. Whenever he has time, he will go to the Film Archive to watch old artistic films. "I will judge the quality of a film based on other people's evaluations, recommendations and reputation of the film, because these evaluations come from professional film critics who watch the film in advance, or people who pay more attention to this aspect and have high aesthetic ability. In addition, many artistic films are performed by famous actors. They have higher requirements on themselves and the quality of the films is basically guaranteed."

The survey showed that 49.3% of respondents came to the theater to watch art films because their favorite actors walked into the theater to watch art films, 46.4% decided whether to watch them based on online word-of-mouth and ratings, and 31.1% paid attention to the profound connotation of the film. 29.6% of respondents would watch a art film because of the director they liked, 23.3% of respondents would make the decision whether to watch it because of the international awards the film won, 24.0% of respondents valued the film's personality expression, and 16.0% of respondents were influenced by publicity. In addition, 2.1% of respondents said they would be willing to watch as long as it is a domestic art film.

Supporting the development of artistic films, 45.0% of respondents suggested cultivating artistic film viewing groups.

Through the movie viewing experience of watching the movie "The Assassin Nie YinNiang", Luo Jing found that artistic films "cannot be watched just if you want to." "It has only been released for a week, and there were very few scheduled films of" The Assassin Nie Yinnian "in theaters around the school, and the time period was not good. Later, it was only seen in theaters far away."

Good domestic artistic films are usually popular but not popular. What are the reasons? In the survey, 44.0% of the respondents believed that it was because the audience range of artistic films was small, 37.3% felt that artistic films lacked corresponding art theaters, and 37.2% believed that the audience's appreciation level was not enough. 35.1% of the respondents felt that some artistic films were not sufficiently publicized, 29.7% of the respondents believed that the creators of artistic films were too high-spirited, and 27.0% of the respondents felt that my country's film market was not mature.

Cao Jianke believes that not everyone watches movies out of their love for movies, and some just want to watch the fun. Therefore, commercial movies with the nature of popcorn are more in line with public tastes. Art films are only more concerned among film lovers, and good Art films also have higher aesthetic requirements for everyone and are indeed more niche.

Gu Zheng, associate professor at the Department of Film and Television of the Central Academy of Drama, told reporters that artistic films in the world generally do not aim at making money. Making money is a relatively special case. "Generally speaking, foreign artistic films rely on government funding. For example, France will spend part of the money specifically to make artistic films, but this situation is relatively rare in our country." Gu Zheng believes that whether artistic films make money is not so important, because they are works of art, and it is worth it.

"For investors, if they invest in 100 art films, 99 of them may lose money. The same is true for commercial films. Ten films earn 7 to 2 to 1, which is enough. It is impossible for every movie to make money, and the investment in artistic films itself is not high." Gu Zheng said that in ten or twenty years, artistic films can still be taken out and watched, but many of the most popular films now may not be available to watch by then.

In addition to being popular but not being popular, what other problems do domestic art films have? In the survey, 53.1% of the respondents bluntly said that some films advertised as artistic films were just to make up for the number, 45.8% of the respondents felt that some films themselves did not meet artistic requirements, and 43.6% of the respondents believed that they could not understand or understand what they were talking about. 29.9% of the respondents believed that domestic artistic films were groaning without illness, 24.5% believed that there was little room for development of artistic films, and 11.7% believed that the country strictly censored artistic films.

"When it comes to artistic films, I watch them with a pilgrimage mentality, because there is the creator's feelings in them." Xiang Yuan told reporters about his experience in watching the movie, saying that if the movie is exciting, you can feel it even if you can't understand it. "But some directors are really perfunctory, can't even tell the story clearly, and only use some exaggerated methods to confuse things."

"Nowadays, even when making artistic films, some directors pay more and more attention to the box office, so they will make some compromises, which affects the quality of the film." Cao Jianke believes that my country's film market is getting better and better, and many people have the opportunity to make movies, but the quality of filming is uneven. Some directors lack professionalism and just follow their own feelings. Many things cannot be better expressed. The movies have shortcomings in flavor, and some even do not look like them.

Gu Zheng pointed out that it is normal for most people to not understand artistic films, but it is helpful to the entire industry. "Film owners with big investments are generally willing to invest for experienced people, because experienced creators often have fixed patterns, but they rarely produce new things. Art films are willing to hire new people if they invest small. The most important thing in the film industry is people. This is a game of probability. The more you invest, the more likely you are to find talented people. Even if there are one or two, it will be helpful to the entire industry."

"Aesthetically speaking, art films have an impact on mainstream films. Take an older example. The image style of Tsui Hark's "New Dragon Gate Inn" must be influenced by "Yellow Earth", but "Yellow Earth" is not sold for money at all. There is also the attention to small people, the development of film themes and techniques, etc., which are all the effects of literary and artistic films on the entire industry." Gu Zheng said.

Cao Jianke believes that commercial films are all big scenes, which are visually exciting, and will be forgotten after a while after watching them. Good artistic films will make people think, impress people deeply, and make people remember. There are more things. He believes that the country can introduce corresponding policies to lengthen the screening period, which will greatly improve the audience's appreciation ability.

The survey shows that regarding how to support the development of artistic films, 45.0% of respondents suggested cultivating artistic film viewing groups, 41.6% suggested exploring commercial elements of films, and 38.4% suggested increasing publicity and marketing efforts, 34.6% of respondents suggested opening more art theaters, 34.4% suggested lengthening the screening period of artistic films, and 18.5% suggested providing special financial support for artistic films.

Editor: vian