More than 60% of the New Third Board performing arts companies play cross-border film and television and become the hottest sector

The reporter's in-depth investigation of the performance of domestic performing arts companies in 2016 found that in the past year, many performing arts companies have tried "performing arts +" to increase their profit points, integrating performing arts with the Internet, film and television, tourism, education and other fields, trying to achieve the effect of 1+1>2. However, acting is not 100% successful, and it is not easy to play "acting +".

Original title: "Performing arts +" a good business of 1+1>2?

Hip-hop package shop, which has a certain popularity in the cross-talk world, recently announced the completion of 10 million yuan A+ round financing. It is worth noting that hip-hop package shop is no longer a company that only does cross-talk performances, but gradually enters into other fields such as film and television. At the same time, the reporter conducted an in-depth investigation of the performance of domestic performing arts companies in 2016 and found that in the past year, many performing arts companies have tried "performing arts +" to increase their profit points, integrating performing arts with the Internet, film and television, tourism, education and other fields, trying to achieve the effect of 1+1>2. However, acting is not 100% successful, and it is not easy to play "acting +".

More than 60% of companies play cross-border and

mention hip-hop baggage shops. Most people's impression of it still stays in cross talk performances. However, at the 7th Beijing International Film Festival that just ended last month, Gao Xiaopan, the owner of the hip-hop baggage shop, appeared as a director and carried the hip-hop baggage shop's movie "Brother, Stop Stop It!" Share creative experiences with other new generation directors. In addition to movies, hip-hop baggage shop currently extends its business to online dramas and other fields.

Through observation, we can find that at this stage, the situation of hip-hop baggage shop gradually expanding its business from performances and cross-border to other industries is not an isolated case. More and more performing arts companies are embarking on the path of "performing arts +", trying "performing arts + film and television","performing arts + Internet","performing arts + tourism","performing arts + education", etc. Among them, among the performing arts companies that have been listed on the A-share market or on the New Third Board, more than 60% of the companies have reported that businesses in other fields have brought certain income to them in their 2016 annual reports.

Compared with other types of "performing arts +", the integration of performing arts and tourism seems to be relatively more mature. Among them, companies such as Songcheng Performing Arts and Yunnan Culture, which have formed certain popularity and influence in the field of tourism performing arts, have maintained growth in performance, and their net profits have increased by 43.1% and 51.31% year-on-year respectively. In addition, in Colorful Guizhou, which is listed on the New Third Board, its "Colorful Guizhou Style" has also gone through the square version, theater version, original ecology version, variety version and the current tourism version. In 2016, it achieved 332 resident performances, the highest number in history. At the same time, with the help of the Internet and the O2O operation model, it expanded the channels of individual customers. In addition, other types of "performing arts +" are also constantly developing. Taking Ugly Duckling as an example, the company is currently exploring children's drama education. After previous exploration and accumulation, it has compiled and compiled the "Children's Drama Teacher Guide" teaching materials,"Children's Education Drama Teaching Plan Guide" play teaching plans, and carries out "three exemptions" activities of free teacher training, free on-site guidance, and free teaching materials nationwide. In 2017, it will gradually enter the charging stage.

Practitioners said that although the performing arts industry is receiving more and more attention from capital at this stage and is considered to have greater room for development, specific attention to performing arts companies reveals that many companies are still experiencing small revenue or losses, and among the companies that have achieved profits, some rely on government subsidies to achieve profits, thus ensuring their continued operations. In order to boost its own performance, the performing arts company chose to focus on performing arts and integrate with other industries across borders to find more profit points.

Film and television becomes the hottest sector

In the process of many companies moving towards "performing arts +", integration with the film and television industry has become the choice of many companies. Among them, Kaixin Mahua is indispensable. In 2015, the company launched its first drama adaptation film "Charlotte Worries", which became the little dark horse at the time with a box office of 1.44 billion yuan. Later, in 2016, it launched the drama adaptation film "Donkey Deshui" again. In addition, Yongle Culture achieved a year-on-year increase in operating income of 118.41% in 2016. It was closely related to its first attempt to introduce non-American films for domestic distribution in 2016, namely, the introduction of the Russian film "He Is a Dragon", which earned more than 60 million yuan in box office revenue. Various situations attracted the attention of many performing arts companies and decided to make in-depth arrangements in the film and television field.

Taking Ideal Media as an example, the company said that its 2017 business plan includes the operation of independent film and television IP products. At present, the company has registered and established a relevant wholly-owned subsidiary, Xinjiang Horgos Ideal Film Co., Ltd., with a registered capital of 5 million yuan., and established a film and television business development team to be fully responsible for the company's film and television business planning, and at this stage, there are already online drama and online movie projects under negotiation.

At the same time, in January this year, Century Huapeng transformed into Huapeng Culture and announced that the linkage between drama and film is the key layout direction after the transformation, including different types of "drama + film + online drama","drama + Internet Da + Internet Literature" and other ". Wang Pengfei, founder of the company, believes that compared with the transformation and linkage to other types of cultural products, the linkage between stage plays and film and television works is more compatible."Because the main feature of stage plays is that you can intuitively see the audience through performances. Feedback, and at the same time, the work is constantly adjusted and optimized through the audience's feedback, making the storyline and performance form more complete, thus ensuring the content quality of the adapted film to a certain extent. In addition, the story volume of the movie is similar to that of the stage play, both lasting about two hours, and both bring a three-dimensional presentation to the audience."

In addition, investment analyst Xu Shan believes that performing arts and film and television also belong to the cultural industry. Although they still have their own specialties, compared with the Internet and other fields, performing arts and film and television have more similarities and greater connectivity possibilities. Sex, coupled with the current prevalence of IP, adapting performing arts works and film and television works to each other has become the current trend.

Integration is a double-edged sword.

Judging from the current situation of different companies implementing "Performing Arts +", there are indeed companies using this to improve performance, expand the company's scale, and enhance their own brand influence and industry popularity. However, in the industry,"Performing Arts +" also carries risks, and it is not an easy task to play with "Performing Arts +".

From the performance of Kaixin Mahua in the past two years, it can be found that after a significant increase in 2015, Kaixin Mahua achieved operating income of 292 million yuan in 2016, a year-on-year decrease of 23.81%; the net profit attributable to shareholders of the listed company was 71.875 million yuan, a year-on-year decrease of 45.08%. Regarding the decline in performance, Kaixin Mahua said that in 2015, the box office revenue of the company's first film "Charlotte Worry" exceeded 1.4 billion yuan, prompting the company's performance level to improve significantly compared with 2014. However, due to the influence of film types and market environment, the box office revenue of the company's film "Donkey Deshui" in 2016 was approximately 170 million yuan, with a relatively small revenue contribution, resulting in a decline in the company's 2016 performance compared with 2015. Since the uncertainty of movie box office performance will affect the company's performance level, the company risks fluctuations in movie box office revenue.

In addition, many projects that try "performing arts + tourism" are also difficult to win. According to the "2016-2022 China Tourism Performing Arts Market Analysis and Investment Prospects Research Report", the tourism performing arts fire has caused tourism performance projects to appear one after another in various places. Hainan alone has 11 tourist performance theaters, but 5 of them lost money, 2 of them were suspended, and only 4 of them were truly profitable.

Xu Shan believes that "performing arts +" is one of the ways for performing arts companies to increase the company's profit point, but it needs to be arranged in an orderly manner according to the company's own actual situation, deeply integrate cross-border integrated business formats with its main business, and integrate relevant fields. Professionals are included in the company's portfolio, and specific business operations are handed over to professionals, so as to achieve the effect of 1+1>2, rather than simply adding and blindly following the trend.

Editor: Nancy