The industry changes behind the return of movie cafes to the TV circle are not only optimistic about the money

Recently, major film and television companies are making year-end summaries, and the starring lineup of the 2017 major TV series has also been unveiled. A group of big celebrities who have already been popular in the film industry have collectively returned to the TV industry, attracting many fans. attention.

Original title: Film celebrities are returning to the TV industry. Not only are they optimistic about the recent money,

major film and television companies are making year-end summaries, and the starring lineup of the top TV series in 2017 has also been unveiled. A group of celebrities who have long been involved in the film industry have collectively returned to the TV industry, attracting a lot of fan attention: Chen Kun and Huang Xiaoming each have two TV series; Zhou Xun and Fan Bingbing, who have occasionally starred in TV series and have tasted the sweetness in the past two years, continue to span TV and movies; Lu Han, Huang Zitao, and Zhang Yixing, who started their careers in movies, collectively moved to the television industry. Some fans lamented: "Three of the 'EXO Four Young Masters' at that time were in TV dramas. Will Wu Yifan be far behind?"

There is an unwritten "chain of contempt" in the entertainment industry-movies have a higher status than TV series. Three years ago, Zhou Xun starred in the TV series "Red Sorghum" and was repeatedly questioned: "Why do you want to downgrade yourself?" But nowadays, in the face of the high-paying TV drama market, no one anymore uses the term "self-deprecating" to describe movie celebrities collectively filming TV series-you know, if you want to hire a first-line celebrity to perform in a series, the salary of 10 million yuan is just the "starting price."

The lineup of big celebrity male stars:

A Chen Kun, Huang Xiaoming,

Zhao Youting,

Huang Xuan, Dou Xiao

Last year, Chen Kun brought two hit movies to the audience,"The Quest for the Dragon" and "Hot Pot Hero", which grossed 2 billion yuan in box office. Unexpectedly, Chen Kun temporarily left the film industry and starred in two TV series in a row. You should know that the last time he starred in a TV series dates back to "Old Dream", which he collaborated with Li Xiaoran in 2009. Chen Kun will first collaborate with Golden Horse Award winner Wan Qian on the suspense spy drama "The Escape". It is reported that the original script that the writer has been polishing for 9 years is the reason that attracted Chen Kun to return to the screen. After that, he will take on the TV series of the same name, adapted from the novel "Huang Quan·Yi Tian Xia" by the well-known online literature writer Tian Xia Guiyuan, playing a prince who plays power tricks.

Chen Kun's college classmate Huang Xiaoming also took TV series again after three years, and he also connected two. Currently, he is filming "The Wind of Nirvana in Fire" in Hengdian. The same behind-the-scenes team in his previous film "Nirvana in Fire" has different stories. Whether Huang Xiaoming's "Xiao Pingzhang" can surpass Hu Ge's "Mei Changsu" has become a hot topic among netizens. Huang Xiaoming also filmed a stock movie last year, which is the costume romance drama "Ancient Love Songs", which he collaborated with Song Qian, Sheng Yilun, Zhang Li and Zhai Tianlin, and will also be available to audiences this year.

In addition, there are several movie celebrities whose TV series will be launched this year. Zhao Youting has not acted in a TV series since filming his famous work "Ruffian Hero" in 2009. He has been working in the film industry, filming "Search","To Our Youth That Will Will Be Gone" and other works, but the year before last, a "Nine-Layer Demon Tower" was criticized in unison by netizens. This time he decided to return to the television industry and collaborated with Yang Mi on the ancient costume IP giant "Sansheng III Ten Miles Peach Blossom", and also collaborated with Huang Lei on "Late Night Canteen".

Similar to Zhao Youting's situation is Dou Xiao, who has not acted in a TV series since becoming famous in "Love of the Hawthorn Tree"; Huang Xuan, who has been deeply involved in the film industry, will continue to make dramas this year after starring in the TV series "The Translator" last year. These two young people recognized as powerful in the film industry will cooperate with the "Jiuzhou Series" costume IP drama "The Story of the Sea's Herding Clouds". In addition, Dou Xiao will also cooperate with Zhao Liying for this year's Hunan Taiwan summer drama "The Legend of the Special Agent Princess Chu Qiao".

Big celebrity actress lineup:

B Zhou Xun, Fan Bingbing, and

Bai Baihe

actresses, Zhou Xun returned to the screen to star in "The Legend of Ruyi" after three years. You know, after performing "Red Sorghum" in 2014, Zhou Xun seemed to have begun to take an unusual path. He first starred in two comedies "The Best Life of a Coquettish Woman" and "My Early Watch Girlfriend", which surprised netizens, and then produced the reality show "The Adventures of the West", which took Aya and Xiao Yueyue to "learn from the scriptures"... Fortunately, Zhou Xun, who was becoming increasingly incomprehensible to people, finally returned to the rhythm that suits her. This film,"The Legend of Ru Yi", which competes with "The Legend of Zhen Huan" and "The Legend of Mi Yue", has attracted a lot of attention. She has not been idle in terms of movies."Keep Silence" and "When Will the Bright Moon Be" will also be released this year.

After five years, she returned to the TV industry and starred in "The Legend of Wu Mei Niang", which gave Fan Bingbing a taste of sweetness. This year, she also dedicated to the audience a "big female protagonist" play "Win the World", in which she will partner "Gao Yunxiang, the" Yiqu Jun "in" The Legend of Mi Yue ". In recent years, Fan Bingbing has also focused on movies and TV dramas. Last year, she spent three months in seclusion due to "I am Not Pan Jinlian", and her acting skills have been recognized. After filming "Win the World", Fan Bingbing may rush to shoot the movie "White Sparrow" directed by Cao Baoping.

Bai Baihe, known as the "spokesperson of chick movies", has also returned to acting in TV dramas. In the past two years, the box office of Bai Baihe has never lost in any movie starred in."Monster Hunt" has 2.4 billion yuan,"Get lost! "Tumor King" is 500 million yuan,"Hot Pot Hero" is nearly 400 million yuan, and "Passing Through Your World" is 800 million yuan... Of course, it is a large-scale production that can allow Bai Baihe to temporarily put aside his movie invitation and return to TV series-produced by Hou Hongliang, directed by Li Xue, and co-starred by Bai Baihe, Jin Dong, and Li Jiahang. The drama has now been completed. Presumably, Bai Baihe took a fancy to the "Noon Sunshine" team's gold medal. She is not idle in the movie industry either."The Kidnapper" and "Monster Hunter 2" will be released one after another.

Popular fresh meat lineup:

C Lu Han, Huang Zitao, and

Zhang Yixing

After Lu Han returned to China, whether it was the high-profile debut of "Returning to 20", the beard posted in "Tomb Robber Notes" to show off his acting skills, or the "The Ferry" Returning to his boyhood in "The People", they all showed their acting talents in the movie. But this year, you can also see Lu Han on video sites-his costume fantasy drama "Chosen Heaven", which he collaborated with Gulinaza, will be available on Mango TV and Tencent Video. Judging from the evaluations of various dramas in the TV drama market last year, the ones that are most difficult to shoot are fantasy dramas and fantasy dramas. Many netizens are looking forward to and worried about their idols!

Huang Zitao, who is also one of the former "EXO Four Young Masters" and has a relatively dull career in recent years, starred in the movies "Rules of the Game" and "Railway Flying Tigers" continuously and failed to turn his popularity around. Instead, he participated in the Hunan Satellite TV reality show "Real Man 2". With his "upright and upright big boy" personality, many viewers have become fans. This year, he will debut a TV series. The first is the love fantasy drama "Journey to the West: Love You for Ten Thousand Years" with Yin Zheng, and then he will collaborate with Yang Mi on the companion piece of "The Translator"-"Negotiator". This will also be the third collaboration between the two after "Why Sheng Xiao Mo" and "Real Man 2".

Zhang Yixing was also a movie celebrity before."Ex 2: Spare Tire Strikes Back" and "Falling from the Sky" helped him open up the road to performing, but what really made him famous was the reality show "Extreme Challenge". The image of "Little Sheep" is deeply rooted in the hearts of the people. When Zhang Yixing was given the opportunity to shoot a TV series, he did not refuse: first, he made "The Good Mr." a hit with Sun Honglei, and then collaborated with Zhao Liying and Chen Weiting,"Old Nine Gates" became popular again. This year, he will cooperate with Chen Dulin, who became popular with "Left Ear", in the youth idol drama "Battle of Proposal". Fresh meat is paired with loli. It's time to attract fans again!

Behind the return of movie celebrities is the potential motivation behind the industry's major transformation of

"movie celebrities collective return to making TV series", and it is also a true reflection of the development of today's film and television industry.

Last year, the growth rate of the film market output slowed down. The total box office of movies was 45.712 billion yuan, a year-on-year increase of 3.73%. Compared with the 48.7% increase in 2015, there was a sharp drop. Looking at the TV drama market, the growth rate of output value has been advancing by leaps and bounds. According to Yien data, only the 47 listed companies monitored reported that the TV drama transaction volume in 2016 exceeded 6 billion yuan, a year-on-year increase of 24%, and the gross profit margin of 40%, both higher than the same period. Film market. According to another source, in 2016, there were nearly 20 TV dramas in the TV drama market that claimed to have "invested more than 100 million yuan", including "Ghost Blows Out the Lantern","Qingyun Zhi","Fantasy City","Kyushu Sky City","Lao Jiumen", etc., The development potential is higher than that of the film market.

Although the quality of domestic TV dramas last year was uneven, high-quality dramas have the potential to become popular movies. For example,"Ode to Joy" has successfully turned urban themes around, and the layout of "seasonal dramas" has become more international. The overall quality of online dramas has improved, and a large number of hits have appeared in online broadcasters and on-line solo dramas. The popularity of dramas such as "The Best of Us","Remains of Sin", and "Ghost Blows Out the Lamp" has added to the "payment" mechanism.

Although the entire industry has a lot of bubbles, many movie celebrities are optimistic about the market potential of "high-quality dramas". They are more willing to cooperate with major directors such as Kong Sheng, Zhang Li, and Zheng Xiaolong to return to the TV industry while ensuring production standards. Due to the large amount of capital intervention, the TV drama market has grown significantly in the past two years, resulting in the dilemma of "too many scripts and too few actors". Moreover, there are fewer big names with good acting skills in the TV industry, which has encouraged popular actors to "roll multiple plays". The unhealthy atmosphere. In order to produce high-quality series, many production teams choose to find "movie celebrities" to save the scene.

In addition, changes in the industrial structure of the TV drama market have led to greater profit margins for big-name actors. Last year, it was revealed that Zhou Xun and Huo Jianhua had accepted the performance of "The Legend of Ruyi" for a sky-high salary of tens of millions of yuan, which caused an uproar. Guo Jingyu, producer of "The Legend of the New Condor Heroes", also confirmed to reporters that the current situation of "sky-high remuneration" among stars in the industry is true. In terms of making money alone, movie celebrities return to acting in TV series with guaranteed remuneration. Moreover, now that the number of "episodes" of TV series has increased, it is normal for costume series to exceed 50 episodes, and the remuneration is obviously higher than that of acting in movies. Moreover, many studios established by film celebrities have shares in film and television companies, and the TV series they participate in often have their own investments. For example, Fan Bingbing participated in the TV series "Win the World", and the producer and distributor is Tang De Film and Television, in which she participated in the investment.

Editor: yvette