Wanda Theater Games "Small Goal": Want to become the world's leading game publisher

On the 7th, Wanda Cinema Games, which had been dormant for half a year, held a brand launch conference called "Wanyou Gravity" in Beijing. At the meeting, Wanda Cinema Games announced detailed information on more than a dozen products as well as the layout and strategy for future release.

Half a year ago, Wanda Cinema Games shouted the slogan of "To be the top three in the game industry." This caused widespread and heated discussions in the industry at the time. On the 7th, Wanda Cinema Games, which had been dormant for half a year, held a brand launch conference called "Wanyou Gravity" in Beijing.

At the meeting, Wanda Cinema Games announced detailed information on more than a dozen products as well as the layout and strategy for future release. With both ambition and capital, Wanda Cinema Games has also set a "small goal" for itself, which is to become the world's leading game publisher.

More than a dozen high-quality products have been unveiled, and the

quality and quantity of games that determine the height of a game company must be the quality and quantity of games. From this perspective, Wanda Cinema Games 'behavior of releasing more than a dozen blockbuster IP works in one go is undoubtedly a declaration to the entire industry of its determination to do a good job in the game business.

Among the more than a dozen products exposed at the conference, they included "The Legend of the Condor Heroes","River God","Master of Xuanmen","Dragon","Football of the Giants","Wilderness","Qin Shi Mingyue" and other blockbuster IP mobile games. Game types include MMORPG, SLG, card and even casual competition. Game themes also include Oriental fantasy, Korean fantasy, sports competition, etc. What's more worth mentioning is that Wanda Cinema Games's product planning table has even been extended to 2018, which shows that it has long-term planning for products.

Among the many products announced, the four games "Legend of the Condor Heroes","River God","Wilderness" and "Football of the Giants" attracted the most attention. As the first flagship product of Wanda Cinema Games, the strong alliance between Wanda Cinema Games and the Perfect World is undoubtedly the biggest highlight of "Legend of the Condor Heroes Mobile Games". There is no need to say much about the R & D strength of Perfect World, and the understanding of martial arts MMORPG games is also one of the best in the industry. Therefore,"Legend of the Condor Heroes Mobile Games" is definitely a "masterpiece" for Wanda Theater Games in the future.

"River God" and "Wilderness" are new attempts by Wanda Theater Games and iQiyi to interact with movies and games. "River God" is iQiyi's 2017 S-level super online drama. It is at the same level as 2016's "Lao Jiumen" and "Yu Sin". The weight of its IP is self-evident. In addition, the film and television series "Wilderness" adapted from the ultra-platinum novel starring Liu Kaiwei and Wang Ou will also be the focus of cooperation between the two parties.

The last thing I have to mention is "Football of the Giants", which has been officially authorized by FIFAPPro. The game's R & D team officially officially named Keystone Games, the former developer of "Super League", and they have rich experience in the research and development of football games. According to Li Wei, COO of Wanda Cinema Games, the game screen of "Football Club" will be directly comparable to that of console games. He also hopes that this game can change the current embarrassing situation of domestic sports games.

With rich offline resources and 80 million registered users

who own a variety of high-quality products, how Wanda Cinema Games will promote the game has naturally become another focus of the press conference. At the scene, Wanda Theater Games also gave its own answer.

According to Huang Jian, CEO of Wanda Cinema Games, Wanda currently has more than 700 movie studios, 186 Wanda Plaza, and 14 Wanda Cultural Tourism Cities around the world, covering major first-and second-tier cities in China. These offline resources will bring more than 2.5 billion offline scene exposures to Wanda Cinema Games, which is undoubtedly the biggest advantage of Wanda Cinema Games. Of course, rich offline resources can also provide more imagination space for Wanda Theater Games, such as offline meetings for game spokespersons, hosting of e-sports events, etc.

In addition, Wanda Cinema also has the world's largest cinema theater membership system, with more than 80 million domestic members. It is worth mentioning that these 80 million members highly overlap with the game's target user group in terms of age structure and consumption power. Shiguang. com, which was wholly acquired by Wanda Cinema, also has more than 100 million registered users. Accurate promotion based on massive data and cloud computing will also be an important promotion method for Wanda Theater Games in the future.

Judging from the product attributes that have been released, IP will be the focus of Wanda Cinema Games. Li Wei said at the press conference that Wanda Cinema Games will change the current market's traditional practices on IP and continue to operate IP for several years through the industrial chain integration model of literature + animation + film and television + games, so that IP can generate greater value.

Of course, Li Wei also mentioned going to sea at the end of his speech. Although the specific plan was not disclosed in detail, we should not ignore the Wanda Theater Line and a series of previous overseas layouts of Wanda Group. After establishing a firm foothold in China, going to sea will inevitably be a choice for further development for Wanda Cinema Games.

Offline resources and strong capital are the core competitiveness of Wanda Cinema Games

. In fact, this press conference is the first time that Wanda Cinema Games has spoken out in public. Huang Jian also said that the 7th is the birthday of Wanda Cinema Games. However, as a newly established game company, it can cooperate with manufacturers such as Perfect World and iQiyi, which also reflects the strength and position of Wanda Cinema Games in the industry.

If every company has its own core competitiveness, then from the perspective of mobile games, the competitiveness of Wanda Theater Games is undoubtedly based on rich offline resources. As Li Wei mentioned in his speech PPT,"Wanda Theater Games has 2.5 billion visitors to scene O2O exploration (resources)", which is unmatched by any company in the industry.

Excluding offline resources and capital, it is probably another core competitiveness of Wanda Cinema Games. I have signed more than a dozen products in one go, including many national-level IP products. I am afraid that there are not many companies on the market that have such courage and confidence. Of course, this is also based on the fact that Wanda Theater's game is "not bad for money". At a time when the cost of purchasing volume is increasing, the capital strength of Wanda Theater Games will also play a decisive role.

Editor: yvette