A change of dynasty in TV series? Li Yifeng earns 35 million yuan as much as Wu Xiubo.

Li Yifeng, Yang Yang, Jia Nailiang, Zhang Han and other" fresh meat "rise, so that the TV industry has a" great change "

" Little fresh Meat "rise, so that the TV industry has produced a series of" great changes ". The rapid rise in film pay in a short period of time also shows from the side that whether it is the television station or the market, it is no longer just actors of Zhang Guo and Chen Daoming who are recognized by them. There are big gaps in the young market that need to be filled. Now is the time for the "Li Yifeng" horse racing enclosure.

strong > they are the "most expensive" new generation / strong >

strong > 1. Good looks represent / strong >

strong > Li Yifeng ranked first in 35 million, while Yang Yang rose 5 million in two months / strong >

insiders told reporters that Li Yifeng is currently the "most expensive" young fresh meat, and now the external quotation has reached 3000 to 35 million. However, because the company adopts a "protection" strategy for him, attaches more importance to the maintenance of his image, the selection of plays is very careful, ordinary TV dramas will not be picked up, and at present, they are all "sparrows" and "Zhu Xian" invested by the company, so the outside company is looking for them. Unless it is a very good play, it basically only acts in its own company. When "Ancient Sword and Strange Tan" was just broadcast, Li Yifeng's external offer was about 20 million. A year later, Li Yifeng's price had already achieved a triple jump.

Ma Tianyu, who is also from Ancient Sword, is not the protagonist, but the price is not low, and the increase is quite large. After "Ancient Sword", the price of a "Marriage Taobao" film was 9 million, which rose to 13 million. After that, he joined Reality Show's "pattern Sister" and now has an external offer of 20 million.

there are also Yang Yang and Jing Beran, whose prices have risen sharply after attending "Flowers and teenagers". According to people familiar with the matter, Jing Beran received 10 million yuan for "Love Shuttle for a Millennium" and 20 million yuan after "less Flowers." Two months ago, before Monster Hunt was released, Jing Beran always offered 20 million yuan. Now that Monster Hunt has earned more than 2 billion yuan at the box office, his offer has reached about 25 million, an increase of 5 million in two months. But at present, Jing Bo ran also did not receive any TV series, the choice is very careful.

Yang Yang should be the fastest rising this year. Through the "four famous teenagers", "Flowers and teenagers" and "Cyclone Girl" three good opportunities to appear on Hunan Satellite TV, his offer has now entered the first echelon. The quotation after "spend less" is already 20 million, and after "Cyclone Girl" it has risen to about 25 million, which is basically the same as that of Jing Beran.

the market vacancy is so large that there are only a few young fresh meat who can appear in TV dramas. When the supply is less than the demand, raising the price is also in line with the trend.

"Movie Cafe" Lin Gengxin TV series also basically do not pick up. It is understood that "Wu Sheng Zhao Zilong" was performed by Lin Gengxin at a price of more than 10 million after Hunan Satellite TV lobbied, and the later offer has reached more than 20 million.

strong > 2, topical representatives / strong >

Huang Juan, a famous entertainment critic, said in an interview with reporters that at present, these well-paid actors in the market are basically divided into two categories, one is the above-mentioned appearance school, and the other is to rely on variety sense and topic to win, such as Jia Nailiang and Zhang Han.

the reporter learned that Jia Nailiang's two consecutive plays, "just like you" and "Youth of Ice and Fire," were very popular in Hunan Satellite TV during the summer vacation. In addition, his daughter Tian Xin circle has a large number of fans, and now his value is already different from that. He has quoted an offer of 35 million yuan, and he should have the right to choose a co-star or opposite actress, and set conditions to set aside time for shooting Reality Show.

Jia Nailiang is a typical variety actor who "made a big comeback" with variety shows, and then his salary rose sharply. Earlier, it was reported that Fan Bingbing's price for shooting Reality Show was as high as 60 million, which also shows that for stars, shooting TV dramas and participating in variety shows is the quickest and most effective way to "get money".

in addition to Jia Nailiang, Zhang Han also reached 35 million, which is said to be the price for the "legendary tycoon". Zhang Han and Jia Nailiang are not young fresh meat, but both of them have their own topics, and their works are constantly broadcast, so from the perspective of new media, the topic is on a par with Li Yifeng and Jing Bo, so they can naturally raise the price and get a piece of the pie. How to maintain exposure and work quality for a long time is a potential hidden worry.

strong > "Market" determines the "price" / strong >

strong > TV series audiences are getting younger to buy TV dramas online and become "paying king" / strong >

behind the high pay of these actors, it alludes to the changes of the TV drama industry. Why is the price rising so high that there is still an endless stream of buyers? Film and television planner Xie Xiaohu believes that there is a great demand in the young market, which has led to their rapid rise. "many changes have taken place in the TV drama market over the past half a year. At first, middle-aged actors such as Zhang Guoli and Chen Xiaoyi are big names. Now these people are no longer in the hands of young people, and the audience is no longer those who used to have remote controls. Through the Internet, the young audience is greatly increasing."

in addition, the traditional revenue model of TV series has also changed. "in the past, the price of online copyright was 20 to 300000, but now it can reach more than 1.5 million, resulting in a sharp rise in their pay, and there are many TV dramas but not enough to be digested by the Internet, so they have accepted it for 30 million, because the Internet can sell it back."

Huang Juan, a well-known entertainment critic, explained it more concretely: "this year is the year of online drama purchase, with the strong annexing the weak. No matter which video website comes out with a high cost to buy a drama every year, the requirements of the website for actors are getting higher and higher."

another senior figure in the circle also believes that, "now the film side spends a lot of money on those young fresh meat, in fact, from another point of view, it can also save some of the publicity expenses of the new media, because these people have a lot of fans." they will spontaneously brush the topic and get hot, but the film side doesn't really need to do much. "

TV series income model diversification of e-commerce, mobile games have "to pay the bill"

because the rise of IP, especially the rise of ancient fantasy idol IP, directly led to mobile games, online games and other derivatives, the industrial chain is longer and more professional. Ancient costume dramas such as "A Thousand bones of Flowers" and "Sculpture Chivalry" all have game products. On the basis of traditional advertising, placement and other profit models, a lot of profitable exports have been increased, and more "rich people" have paid for actors' high pay.

in addition to games, the cooperation between e-commerce and movies and TV dramas is getting closer and closer. For example, a large shopping website actually has the function of a large media, and their audience is never lower than, or even more than, the audience of a website, so they will more and more cooperate with the producers to exchange resources. this is another "rich man" for producers.

this "pay level" will not decline in the short term, and as long as the Internet pays the bill, it will remain high. "for example, for IP works, those with mobile games bear the price, which are definitely different from those without mobile games."

strong > the derivative phenomenon of high pay / strong >

strong > in the later stage, the big names are divided into "master projects" and become a new trend. / strong >

more and more bigwigs not only participate in TV dramas as actors, for example, Yang Mi invests in "translator", Fan Bingbing is the producer of "Wu Mei Niang", and the latter "Donggong" is also a project personally controlled by Fan Bingbing. It is also rumored that she personally invited Chen Kun to act. At the Beijing Television Festival, the poster of "Splendid Weiyang" was also hung with the words of producer Tang Yan, and even Tang Yan's agent Ji Ruyi also hung the title of artistic director.

Industry insiders revealed to reporters that Zhao Liying's new drama "Rouge" won a lot of shares in the form of participation, and Zhao Liying Studio and Hairun Film and Television both had shares, which even led to the withdrawal of Xinli Media, the original investor.

on the one hand, big names mainly rely on them to pull actors. For example, the previous "Golden Marriage" also depends on the identity of Huo Jianhua producer to pull Tang Yan, while "Jinxiu Weiyang" is slow to knock down the actor, so it needs to rely on Tang Yan to pull. If you don't hang up the title of producer, you can't hire an actor who can help you sell your film.

there are only a few gods of PPT, so it is also a common phenomenon that it is difficult to start a big drama. "Ruyi's Royal Love in the Palace" has not been turned on yet because it has not been able to knock down female number one. East Palace has not yet found a male number, and the drama version "Sansheng III" has to rely on Yang Mi to drive the actors. This also leaves a lot of opportunities for some second-tier florets and young fresh meat, and several florets, such as Gulinazar, Tang Yixin, Dili Reba, and Xu Lu, may succeed at any time.

strong > it is easier for newcomers to become popular actors. / strong >

although young fresh meat has a good market at present, it also has the problem of being replaced by newcomers in a short period of time. For the time being, it can not be said that they have gained a firm foothold. The most typical is the actor who relies on variety. Zhang Liang's salary reached the second-tier level at the hottest time, but then it cooled down very quickly. Variety coffee is generally the fastest to be eliminated, and the key is to see whether the work can be linked up later.

"the knockout rate of good-looking actors accounts for about 50%. Some newcomers have a strong momentum and will probably come in early next year, and the elimination will be quick. Wu Xiubo can get this price for ten years, but they may take two years."

now it is not difficult to bring out a little fresh meat, a big IP can be brought up, plus millions of marketing expenses, it will soon come out in the new media. The fastest rising star this year is Dili Reba, an actress from Yang Mi Company. it is understood that she has been targeted by two first-tier dramas.

for actresses, the deadliest thing is to get married and have children. Even if they still maintain high popularity, it will relatively decline. A large number of companies are now looking for actors who do not marry until at least two to three years later. For example, Tong Liya now has little appeal in the market for ancient puppets, or Lin Yichen, who was originally a hot competitor for ancient puppets, but declined immediately after marriage. For Yang Mi, who is married and has children, and Tang Yan, who is 30 years old, the current popularity is the last madness. Once Fan Bingbing and Li Chen get a license to get married and have children, their market influence will be greatly reduced.

in addition, the speed of "leaving the nest" of some popular fresh meat and flowers will be greatly accelerated. Most of the highly sought-after idol actors and actresses sign agreements with the company, that is to say, if they earn 100 million, the artists themselves can get 20 million. If they become popular, they will not be reconciled to it and will offer to leave. A young fresh meat who has been famous for many years in ancient costumes has not been able to produce much work, and he has not earned much from working with the company for many years. It is rumored that he has left his old employer, and the same popular star of this company will expire his contract next year. Leaving is a sure thing. At present, a small student in ancient costume and his Bole are in a state of estrangement. So the faster the popularity, the faster the speed of termination, Yang Yang is a typical example, so considerable income artists are certainly not willing to give so much to the company.

Edit: vian