Original music programs meet the "turning point", copyright disputes give rise to new ideas

Recently, the popularity of original music variety shows has continued to rise like summer temperatures. Compared with the past, several original music programs this summer have their own focuses on production models, program types and audience groups, showing new trends, or will become The "turning point" year to open up a new world for original music programs.

Recently, the popularity of original music variety shows has continued to rise like summer temperatures: Hunan Satellite TV's "I Want to Sing with You" has just come to a close, while Beijing Satellite TV's "Cross-Border Singer" and Zhejiang Satellite TV's "New Songs of China" continue to lead the ratings in their respective time slots. Compared with the past, several original music programs this summer have their own focuses on production models, program types and audience groups, showing new trends, and may become the "turning point" year to open a new world for original music programs.

I Want to Sing with You

From Technological Innovation to Content Innovation

Hunan Satellite TV's "I Want to Sing with You" recently concluded. The main star of this program sang with amateurs (ordinary people). The atmosphere of "family fun" reached its climax in the last episode of the program. -The return of more than 200 amateurs left a deep impression on the audience.

In order to better reflect the characteristics of amateur participation and the elements of star chorus, this program has made great efforts in the use of new media. The cross-screen interaction between TV and mobile Internet has become a key factor in the success of the program. At the same time, the program's use of new technology finally returns to the emotional expression of ordinary people. As experts said,"The creators of" I Want to Sing with You "grasped the trend of technological development and changes in people's living habits, and used Mobile device to innovate while also achieving content innovation. It makes music programs no longer stick to talent selection models and competitive competitions, makes interactions no longer just unnecessary embellishments, and makes ordinary people the protagonists of the stage. These innovations provide a broader imagination for the future development of TV variety shows."

In addition, the creators of "I Want to Sing with You" weakened the opposition and competition between groups, strengthened the warmth and care demonstrated in the process of technical competition, and strived to eliminate the distance between stars and amateurs in an equal way. sense of distance. The participants on the stage of "I Want to Sing with You" came from all walks of life, each with unique skills and different stories and demands. Through the successful shaping of the program, these amateurs fully demonstrated their talents on the stage. While bringing beautiful enjoyment to the audience with their unique charming singing songs, they also told their stories and confided their voices through communication and interaction with the stars., showing the optimistic and progressive spirit of the people.

The

strict competition system for King of Crossover Songs ensures the quality of the program

. It is not new for stars to cross-border PK singing skills, but few people have received so much attention and praise like "King of Crossover Songs". The reason is that in addition to the amazing performance of the stars selected by the program group, the professional competition atmosphere and strict competition system are also indispensable parts of the success of this program.

From Liu Tao's repeated praise from the judges but his inability to advance to the stunning voice of stars such as Wang Kai, Bai Baihe, Wang Ziwen, and Hu Xing 'er, in addition to the sound, what can ensure the viewing of the program is the strict competition system. There are twelve episodes of "Cross-Border Singer", which are ten promotion competitions, one semi-finals and one finals. Each qualifying tournament will produce a place to enter the semi-finals. Such a "guaranteed place" alone is enough to make the contestants "break their heads" in the early stage. Afterwards, the champions of the week will meet in the semi-finals. In each issue, one person will advance to the finals, while the others will continue to pass until they are awarded a place to advance. In addition, the program also has 15 filling stars and a strong lineup of "Help Sing" stars. The complete competition system ensures the quality of the program, and also corrects the attitude and investment of stars in participating in the program, setting a benchmark for original music programs.

Copyright disputes have spawned new ideas

. From the title battle for "The Voice" to the final release of "New Songs of China," many people are pessimistic and wait-and-see about whether this program changes soup." And just as the "swivel chair" has become a "chariot,""New Songs of China" has not made this once-summer music overlord "unfinished."

In terms of content, in the face of the audience's increasing appreciation level and increasingly picky ears,"New Songs" pays more attention to "small freshness" such as folk songs and indie music in terms of player composition, and lacks the "routine" type player with high-pitched skills. This change has also won "likes" from many viewers and netizens, praising the program as "a clear stream in the scorching summer." At the same time, the program also retained the "storytelling" segment that was previously recognized by the audience."Brother Beard", who sang for the parents of sanitation workers, and Li Peiling, who sang for adoptive parents, both received many points.

High-quality products always need to be refined in every way, and the original program "New Songs of China", which was "forced" by copyright disputes, uses the experience of making copyright programs to create new programs, while also not forgetting to test new technologies and new technologies. It is reported that "New Songs of China" will also join hands with the live broadcast platform to jointly launch a 30-issue online special program. Guests such as "New Songs" students, popular students from past seasons, and Internet celebrity anchors will interact with netizens during the program.

Editor: vian