"Princess Huanzhu" will be made into an animated film, Zhao Wei is expected to be the director

In today's China film market, one of the hottest genres is animation. Any project that is related to domestic animation can be related to grand plans. Alibaba Pictures 'investment in filming the animated version of "Huanzhu Gege" may directly turn a project that makes quick IP money into a project that makes both money and profits.

Original title: "Princess of Huanzhu" makes an animated film or kills two birds with one stone.

In 1998, based on the novel of the same name by Taiwanese writer Qiong Yao, the TV series "Princess of Huanzhu" starring Zhao Wei, Lin Xinru, Zhou Jie, Su Youpeng, etc. became popular in the Chinese world. The theme song "Dang" of "Ah Ah" resounded through the streets of China.

Over the past 18 years, every winter and summer vacations, the story of the "Huanzhu" family has been played on TV. Generations of audiences have grown up accompanied by the "Little Swallow", and the actors in the "Huanzhu" family have also grown into Chinese film and television circles. Among them,"Little Swallow" Zhao Wei is the "winner in life" in the hearts of netizens: acting, directing, getting married, giving birth to a baby, and investing have never fallen behind.

Movies IP have been popular for more than a year, and various classic novels and TV series have been reinterpreted and brought to the big screen. Although they have seen the classics in their hearts gradually turn into the "Destroying Childhood Series", the majority of fans are still full of confidence in IP expansion. Since 2014, when it was rumored that Alibaba Pictures had bought the copyright of "Princess Huanzhu" and was expected to hire Zhao Wei to direct it, many netizens were secretly looking forward to it, but who could reshape the much-loved Little Swallow at that time?

Recently, this question has been answered. Zhang Qiang, CEO of Alibaba Pictures, responded: "Yes, it will be launched this year, but it will be made into an animated film." According to him, after Alibaba Pictures held the film adaptation rights of this popular IP, it communicated with Zhao Wei many times, hoping to invite her to direct the film. "But after discussion, everyone felt that it was too difficult to find another 'little swallow'. Who can surpass the previous image? It's different when filming an animated version. We can create a brand new animated version of Little Swallow, which everyone will never expect." Obviously, Zhao Wei also recognized this kind of "deviant sword" and finally agreed to serve as the animation director. However, Zhang Qiang said that there is no time to make public when the film will start shooting and whether it will be released this year.

Nowadays, the market for youth movies has been exhausted, and watching comedy movies is also facing aesthetic fatigue. When it comes to the current China film market, one of the hottest genres is animation. Any project that is related to domestic animation can be related to grand plans. Alibaba Pictures 'investment in filming the animated version of "Huanzhu Gege" may directly turn a project that makes quick IP money into a project that makes both money and profits.

What's more, from the perspective of film content, the risks and difficulty of remaking classics are very high. In the hearts of the audience, actors are always young and good, but their works are always the same as the old version. "Princess Huanzhu" has also been remade of a TV series. Although the production level is not bad, its reputation is much worse than the old version. These experiences and lessons are worth learning. The original "Huanzhu Group" led by Zhao Wei's Little Yanzi has become too popular in the hearts of the people. These actors have almost become synonymous with those characters. Now Little Yanzi and Brother Wu have become directors, Jin Suo has become Master Fan, Ziwei has become producer, and Er Kang has turned around with emoticons. Shooting animated films saves the trouble of challenging classic characters. The characters in the animation are self-contained. As long as they are three-dimensional and vivid, the audience will happily accept them.

From another perspective,"Princess Huanzhu" is actually worth looking forward to being made into an animated film. Because both "Return of the Great Sage" and "Little Gate God" have proved that the production level of China animation has made great progress, what is most lacking now is good stories that can stand the test of time and audiences. For most people,"Princess Huanzhu" is a good story.

Many of the post-80s and even post-90s generation who watched "Princess Huanzhu" grow up have already become parents. Maybe they will hold their children's hands and walk into the cinema. This is a killing stone with one stone.

Editor: kong