China's film and television market is prone to chaos, when will the market rules change and begin to self-purify?

This is just part of the chaos in China's film and television market. Sky-high pay, rampant copycats, rampant bad films, line counting, box office fraud, acting skills become fresh, and values have become black. One wave of unsettled and another wave of unsettled, always making public opinion unable to help but say a few words. Regulatory authorities often follow public opinion and people's hearts and introduce policies to restrict them.

Original title: Can China's film and television market be self-purified?

According to media reports, the recently broadcast TV series "Gu Fang Don't Appreciate Yourself" was questioned as poor production because many of the pictures had poor background effects or even "burnt out." The two stars used a lot of stunts, so that they needed to rely on post-production to complete it.

Theoretically speaking, the market has a self-purification function. Under full competition, it can survive the fittest and lead to clearing. Although the film and television market is special, it is not exempt from customs. China's market is open. On the one hand, Hollywood blockbusters have been introduced to China's theaters. On the other hand, through video websites, exquisite British dramas, American dramas, Japanese and Korean dramas can be found everywhere. Therefore, China audiences can distinguish what is good film and television works, and also enjoy the right to vote with their feet. Under such circumstances, China's film and television market should get better and better, be well-produced, earn RMB in the domestic market, and export values and soft power to foreign markets.

However, the development of the past ten years has not completely transformed China's film and television market, but has constantly repeated its own standards. Of course, there were occasional high-quality products during this period, but more of them were "young people". In recent years, China's film market has been booming, but in 2016, it encountered Waterloo, which squeezed out the box office. The gorgeous and empty "Great Wall people" failed to make as much money as they wished, so that they spoke recklessly, blaming Douban people for their fault. Zi Chan does not destroy rural schools, let alone Douban. Stripping away the illusory coat of box office, China's film and television market has not actually improved much.

Is the market failing? Why is it that the income of ordinary people is increasing, the size of the urban middle class is growing, and consumers 'artistic appreciation is upgrading, but they can still tolerate the long-term existence of low-level film and television works? This is indeed a paradox in the China film and television market.

Kung fu lies outside poetry. China's film and television market is difficult to purify and clear. We should also look for the reasons for the paradox from the most basic laws of the market, the laws of supply and demand. Any chaos in the market is essentially a alienation of the laws of supply and demand, or is distorted artificially or interfered with by external forces. The problem facing China's film and television market is that capital continues to flow in, but most of it has become inefficient costs and sunk costs. The economic slowdown and monetary easing have led to an "asset shortage", the manufacturing industry has fallen out of favor, the Internet and cultural industries have been favored, and capital overflowing from surplus industries such as real estate and heavy chemicals has flooded the film and television market like a flood. It is neither short of money nor professional. Professional talents and celebrity IP in film and television are more scarce than capital, thus creating a "gilded era" for film and television such as market bubble and star capitalization.

Capital will still be surplus, but the rules of the market are slowly changing, but it is not easy for people to notice. Although supply elasticity is very low, the audience's right to vote with their feet is always the sword of Damocles hanging over this impetuous market. People will not be satisfied with Giffen products day after day and for years. The audience's consumer needs and aesthetic tastes will awaken, and the laws of supply and demand will still dominate the direction of the market. Although Keynes said that in the long run we will all die, all problems are really only a matter of time.

Editor: Nancy