Behind the frequent emergence of shocking styles in TV series: The industry is surrounded by capital, and practitioners are impetuous.

There are two reasons why the style is shocking. One is that "the director has the final say. The screenwriter does not specifically require that the character must have this hairstyle and this dress, and the director will follow his aesthetics." There are also some directors who think more quickly and want to have a contrast to give the audience a refreshing feeling. However, there may be production costs, aesthetic and other reasons that ultimately failed, making the audience feel very shocked."

Original title: The bad styling of TV series also hides the unspoken rules of the industry

. From the wooden backpack of "The Promotion of the Crown Princess", to the thick black eyeliner of "Every Day", to the blue eyes of "The City of Fantasy", where did these strange shapes come from? Why are fantasy dramas so easy to "step on thunder"? Does the stylist carry this pot? With these questions in mind, the reporter interviewed industry producers and senior styling designers to seek answers.

Who decides the style?

"Directors and screenwriters think it's okay, as long as the production fee does not exceed,"

said the anonymous senior industry stylist interviewed. There are many situations in styling design: "Designers have different methods and ideas, and each company's requirements are different, and the effect is different. same. The costumes are based on the entire production company's vision for the drama. For example, it is also a costume fantasy drama, which can be made in different styles according to the needs of each family. It is either a Western-oriented fantasy or an East-oriented fantasy-that is, Xian Xia. The fantasy in the West is more Western-style and more exaggerated."

Industry producer Pang Bo said that stylists must be recognized by directors and screenwriters when matching costumes and creating every style. "From the beginning, the screenwriter had ideas in mind when writing. If it involved professional styling such as cosplay, he would ask professionals to check and communicate each image well before meeting with the costume styling. As a producer, we give recognition that the director thinks it is good, the writer thinks it is good, and the production fee does not exceed it."

She revealed that especially for special themes such as fantasy, the styling needs to be done strictly in accordance with the script description. "Because once you do it low, the audience will scold, like fantasy, which must be accurate to the details of each character's buttons, including the different characters represented by each weapon. If it is not done well, apart from netizens, fans of the original book will complain. Unless what you want to do is a drama and the costumes are a hit."

Why does the shocking look appear?

"It's okay if the audience scolds it to the end."

Pang Bo believes that there are two reasons for the style to be shocking. One is that "the director has the final say. The screenwriter does not specifically require that the character must have this hairstyle or this dress. Then the director will follow the aesthetics in his mind. There are also some directors who think more quickly and want to have a contrast to give the audience a refreshing feeling. However, there may be production costs, aesthetic and other reasons that ultimately failed, making the audience feel very shocked."

Another situation is that when the producer was doing it, he considered "it's okay to blame the audience for being angry." "Because the ugly shape is also a publicity point, if the audience discusses it too much, it will be popular, as long as it does not affect the overall plot. For example,"The Promotion of the Crown Princess" is a costume style for the audience to complain about. A blower makes a play, but it is so popular that netizens want to donate money to the crew. Therefore, it is not ruled out to specially create this lightning spot."

Modern fantasy dramas are the most difficult to shape, and it has almost become the consensus of interviewees. Pang Bo bluntly said: "Fantasy dramas must be imagined out of thin air. It's not easy to put your imagination into practice." "But large-scale fantasy dramas, such as" Xuanyuan Sword "," Xian Xian ", and" Three Lives of Ten Miles Peach Blossom ", generally do not have any problems in terms of shape." In fact, each play in a fantasy drama has hundreds of styles, and the male and female protagonists each have dozens of costumes on average. "With so many different styles, there must be some that everyone thinks are beautiful, and some that are not beautiful and very scary."

Senior styling designers in the industry admitted that the shocking styling was either intentional or an aesthetic deviation. "Fantasy dramas are more likely to be hit because it is easier to appear things that people are not very acceptable to, because fantasy shapes want to go outside the box. Everyone thinks there is no problem with the design inside the frame, but it won't be particularly beautiful, just good." He admitted that some production companies had conducted some styling surveys in the early stage: "The styles that the audience thinks are beautiful in costume dramas are very traditional. If you make changes based on the basics, some will find it innovative and some will find it shocking. Fantasy dramas will do more things that go outside the box. When there are too many unconventional things, it will be more abrasive and difficult to adjust."

Why do shocking styles appear frequently?

"Hundreds of thousands of yuan will be lost in a few hours, so we can only catch up with the progress."

To create characters, in addition to requiring makeup artists to process the face, stylists also need to carry out different styles of modifications in costumes, accessories, etc. The above-mentioned stylist said: "The production expenses on site cost several million yuan a day, and it costs hundreds of thousands of yuan an hour. Hundreds of thousands of yuan will be gone after a few hours. It's all about catching up with the progress of filming."

Keeping up with progress means that there is extremely limited time to communicate with the actors about their styles. "If the actors are personally involved in everything from costumes to details, it will take a lot of time for the writers, directors, and stylists to look at the fabrics and decide together. But now actors, directors, and producers all have this problem: big producers need to catch up with progress, because it is impossible to have this project in the same period, and big directors may also be following this project with another group of producers. Consider another project. There are even many popular actors who perform scenes. It is normal for an actor to perform several scenes at the same time. There is no time, thought and schedule to try on makeup one by one."

Pang Bo said that behind the frequent appearance of shocking styles is a common problem in the entire industry: rushing for progress and time. "Everyone is inevitably impetuous. In fact, when we first entered this circle, as newcomers, we all wanted to do one thing well, but later discovered that we were all pushed away by capital. Every department in the TV industry must have its own rules of survival. In the final analysis, who is the reason for the shocking style? Some viewers will scold the screenwriter, and some will scold the stylist. In fact, the screenwriters and stylists only provide corresponding services, and the final decision is still the director or producer."

On the other hand, the styling designers interviewed also bluntly said that no matter what the drama is, as the audience's eyes become higher and higher, the test becomes greater and greater. "For example, fantasy dramas were more Chinese in the past few years, but later they became more games, with a little Western style. Gradually, it began to be more Chinese and more simple. The future may be more complex and move in the direction of science fiction." As a stylist, he can only see more, think more, and think more. "The styling requirements for each play are different. Some of them you want to update, but the boss doesn't want to update them. In the end, you still do them according to customer requirements. We are a service industry. We give what customers ask for. Of course, I have to see it well and I won't take it out if it's so ugly."

Editor: Nancy