On July 10, the new rules for the post office were officially implemented: To tear up the traffic ranking game, should internal entertainment truly return to acting?

Jiuzhi Network News On July 10, the new rules for actors 'signatures jointly issued by the three major film and television associations were fully implemented, bringing to a rigid end the era of "tearing off" that has lasted for many years. Actors at the same level are uniformly sorted according to the strokes of legal names and surnames, eliminating a variety of false titles, and unifying the signature standards of materials across all channels. One rule breaks the old order of the industry that relies on the game of fame and traffic. It may seem to be just a simple change to adjust the opening credits, but in fact it stirs the interests of actors, brokers, capital, and rice circles. An industry discussion about "false fame and works" is brewing across the Internet.
For a long time, the position has long been separated from the basic function of "marking participants" and has evolved into the core bargaining chip for the abnormal ecology of internal entertainment. From the brokerage team's see-through negotiations during the project preparation period, the script was modified during the shooting period to adjust the scenes, and fans tore each other on a large scale during the publicity period, to the controversy over ranking after the series was broadcast, and the competition for positions consumed a large amount of creative resources in the industry. Many producers admit that most of their energy in operating S-class dramas is used to balance the ranking demands of various artists, and polishing scripts and sculpting shots has become secondary tasks; there are also projects that have been indefinitely postponed due to differences in positions and temporarily changed starring roles. Eventually, they have become unfinished projects.
The root cause of the dispute over the position is the bundling of interests created by the supremacy of traffic. In the past unspoken rules of the industry,"one time" was directly equivalent to higher pay, high-end endorsement priority, platform S-level project invitations, and even brokerage contracts that bound the position to the artist's commercial quotation. The fan circle has taken advantage of the trend to solidify "striving for C position and grabbing one" into a chasing KPI. Once their idols fall behind in the rankings, they will brush bad reviews in batches, attack the same group of actors, and report the crew, creating a large number of online confrontations and polluting the public opinion environment. In order to quell the conflict, the film company can only continue to create dozens of self-created titles such as "specially invited starring","special leading" and "blockbuster starring", using word games to balance the demands of all parties, and industry controversy is becoming increasingly intense.
This new regulation directly hits the pain points and sets up three rigid constraints to eliminate the game space from the source: First, standardize titles, retaining only the three formal titles of leading actor, special actor, and actor, completely eliminating fancy and false titles; Second, the sorting is objective. Actors at the same level do not look at traffic, qualifications, and scenes, and strictly rank according to their ID cards, their names, and strokes. The beginning, ending, posters, and Short videos materials are uniformly marked and sorted, and there is no room for human operation; Third, the signature is real-named, and the legal real name is mandatory. The stage name can only be used as a supplementary mark to facilitate industry supervision and accountability of artists for their bad deeds.
After the rules were implemented, the two polar views across the network continued to collide, and the discussion was divided into two camps.
Supporters: Finally bid farewell to the false reputation and force the industry to return to the creative standard
A large number of audiences, industry screenwriters and directors highly recognized this move. Industry screenwriters admitted that in the past, many popular actors had a say in their hands and forced the crew to revise the main script, increase personal scenes, and weaken opponent roles, which eventually led to the collapse of the plot logic and the collapse of the series's reputation. After the new regulations have smoothed out the privileges of ranking, actors can no longer rely on kidnapping and creation. The crew can focus on allocating scenes based on scripts and character sizes, and realize the "script-centered system" instead of the "star-centered system."
At the same time, the core fuse for tearing rice rings was cut off. There is no one-time or two-time ranking distinction, and fans will no longer have any reason to launch public opinion wars over the order of signatures. It is expected that chaos such as Internet tearing, personal attacks, and malicious review control will be greatly reduced, and the film and television will also promote a clean public opinion environment. For powerful actors, there is no need to expend energy in ranking, and the quality of their works and role building will once again become the core criteria for judging artists in the market.
Questioner: Mechanical fairness hides new loopholes, and industry conflicts may shift the battlefield
Many brokerage practitioners and fans have raised deep concerns: relying solely on the sorting of surname strokes seems absolutely fair, but actually ignores the differences in character size in the series. The main female lead and core male lead account for far more scenes than the actors in the same group. However, due to the large number of surnames and the signature is placed behind the supporting roles with few scenes, it is easy to mislead the audience's judgment on the main line of the story and indirectly affect the spread of the series.
Industry practitioners also predict that the game will not completely disappear, but will only shift the battlefield. After the competition for ranking disappears, the management team and fans will shift the focus of competition to dimensions such as poster font size, quantity of promotional materials per person, duration of Short Video, and offline activity positions. New forms of inclusion may emerge. For artists who rely on "some performance" to increase their commercial quotations, after losing their ranking endorsements, business resources and remuneration bargaining rights may experience fluctuations, and the industry artist pricing system may usher in a new round of restructuring.
What is even more worth pondering is that the new rules can only solve the superficial contradiction of "signature sorting", but cannot cure the underlying logic of traffic first. The underlying needs of capital selection of traffic actors, platform preference for high-profile artists, and brands value fan data have not changed. If the market still uses traffic data to measure the value of artists, all kinds of games will continue to exist in a different form even if the status is cancelled.
Deep thinking in the industry: Rules are just the starting point, and returning to works is the solution to the root cause
This new signature regulation is a key step for the industry to rectify the deformed rice circle culture and reshape the creative ecology, but it is by no means the end. It uses objective rules to smooth out artificially created level differences and convey a clear direction: the core competitiveness of the film and television industry will always be stories and acting skills, not the order of a name in the opening title.
In the long run, if we want to completely eradicate the stubborn problem of "emphasizing false fame and neglecting creation", we still need to improve the supporting system simultaneously: establish an actor's account sharing model linked to the reputation of the series and broadcast data, and break the high pay mechanism of ensuring revenue for traffic stars in floods and floods; Platforms and brands adjust the value evaluation standards of artists, weaken the weight of ranking and traffic data, and focus on considering actors 'role-building abilities; guide fans to rationally chase stars and abandon the abnormal judgment thinking of judging the situation based on their position.
When the sequence of titles no longer determines the value of artists, and when the aura of traffic gives way to the ability of acting, the audience can truly focus their attention back to the series itself, and the film and television industry can get rid of endless internal friction and produce more high-quality works that can stand the test of time. The implementation of the new regulations is only the beginning. There is still a long way to go before the reform of de-traffic and de-reputation of domestic entertainment.