"The Little Matter of First Love" will be filmed in China's version of Yuanli Pictures with 2 billion yuan to create top IP

Yuanli Pictures has confirmed that the China version of the film "The Little Things of First Love" will be renamed "Are These Little Things Love?" Domestic top stars and directors will also be invited to join.

Original title: The China version of "First Love" hits Yuanli Pictures to create top IP for youth films

. Stimulated by the high box office, domestic youth films have sprung up like bamboo shoots after rain, and most of them have achieved good box office. However, domestic IP of the same kind has basically fallen, and many film and television companies have begun to focus their attention on overseas markets. After domestic film and television companies have reached agreements with South Korean companies to introduce a number of South Korean films for remake, recently, the newly established Yuanli Pictures also officially announced that after many negotiations, it has successfully won the global exclusive script adaptation rights for the Thai pure love film "The Little Things" that was once popular in Asia. The China version is named "Are These Little Things Love?" The film will be jointly developed in conjunction with Yinlai Pictures and is expected to launch within the year. Domestic first-line artists and directors will be invited to join. According to reports, in order to ensure that the classic quality is not inferior to the original, Yuanli Pictures specially invited the Thai director and screenwriter of "The Little Things of First Love" Puttong Prosaka Na Saknakarin and Watson Pokpeng to serve as "Are These Little Things Love?" At the same time, the Thai version of the famous Thai movie star Mario, who starred in Southeast Asia, is also expected to star in "Are These Little Things Love?"

"Are these little things love?" Exposure Concept Poster

As a newly established film and television company, Yuanli Pictures relies on Leo, a listed company on the main board and China's digital marketing leader, to position itself to produce film and television works for young people born in the 1995 era. Following the announcement that it will invest 2 billion yuan in the volume of 9 films, it launched again this time and announced the filming of the Chinese version of "The Little Thing of First Love" and "Are These Little Things Love?" Yuanli Pictures has taken another solid step on the road to producing excellent film and television works for young people born in 1995. Mr. Yang Lu, president of Yuanli Pictures, was the chief planner of the film and television project of China's No. 1 science fiction masterpiece "Three-Body". He has rich experience in the development of large-scale projects. After initiating the establishment of Yuanli Pictures, he will also use this experience for young people in the project to improve the quality of domestic youth film and television works. In the Chinese market where the Korean Wave has become the mainstream remake,"Are these little things love?" Whether it can achieve the same success as the Thai version will surely become a touchstone for China-Thailand film cooperation.

Recently, Mr. Yang Lu, President of Yuanli Pictures, personally went to Thailand to formally sign a script copyright agreement with the Thai side, and held heated discussions with the director, screenwriter and other main creators of the Thai version on specific matters of the China version.

Yang Lu (center), president of Yuanli Pictures, and two Thai directors of "The Little Thing of First Love", Watson Pokpen (left) and Puppen Prosaka Na Saknakarin (right),

have been popular in Asia and Thailand. The pure love film "The Little Thing of First Love" will be a remake

of "The Little Thing of First Love" is Thailand's most representative youth love comedy film, which was released in Thailand in August 2010. The film is co-directed by director and screenwriter Puttipong Promsaka Na Sakolnakorn and Wasin pokpong. Starring Mario Maurer, Pimchanok Leuwisetpaibul, Tukkie and others.

The film tells the story of Xiao Shui (Ping Cina), a junior high school student with ordinary appearance and modest family background, whose life has undergone earth-shaking changes since then because he fell in love with the handsome senior A Liang (Mario Maurel). Xiao Shui turned from an ordinary ugly duckling to a school belle figure for the senior he had a crush on. The hard work and sadness were all worth it. The film focuses more on every bit of friendship and family affection on campus. The love between the hero and the hero only exists in tiny details, and has not even held hands. It is praised as "the purest love story in history."

After its release, the film was a sensation in Thailand and even Asia. The leading actor Mario once became Thailand's most well-known male star in Asia. Six years later,"The Little Matter of First Love" still ranks first among the Thai films most popular among China audiences. Thailand also attaches great importance to the copyright of "The Little Matter of First Love". Mr. Yang Lu, President of Yuanli Pictures, relied on his years of experience in the film and television industry to impress the director and screenwriter of "The Little Matter of First Love" and successfully obtained the exclusive global script adaptation rights for the film. Thai director and screenwriter Puttong Prosaca Na Saknakarin and Watson Pokpen have also confirmed accepting the invitation to serve as the producer of the China version of "The Little Thing of First Love" to protect the success of the film's China version.

Mr. Yang Lu, President of Yuanli Pictures (first from left in the back row), personally went to Thailand and invited the Thai director and screenwriter of "The Little Thing Matter of First Love" to serve as "Are These Little Things Love?" Yuanli

Pictures, the producer of the film, confirmed that the China version of the film "The Little Things of First Love" will be renamed "Are These Little Things Love?" Domestic top stars and directors will also be invited to join. Yuanli Pictures, a film and television company positioned to produce film and television works born in the 1990s, said that after investing 2 billion yuan to create nine youth science fiction series and "Are These Things Love?", Several heavyweight IPs will be announced one after another. Yuanli Pictures will focus on producing top-level IP and build an IP management project covering movies, TV series, games, animations, and derivative products to produce the best quality entertainment products and provide the most comprehensive entertainment experience for post-95s audiences.

Domestic youth films transnational remake Yuanli Pictures launches a new model of imported IP

youth films. As a type of genre films, it tells the growth path of young people from all over the world. Most mainstream youth films in the United States tell the story of sparrow turning into phoenix and diaosi counterattack. Japanese youth films are warm and inspirational in families, while domestic youth films are difficult for anyone to find youthful resonance.

Since 2012, domestic youth films have risen rapidly, from "The Girl We Chased Together in Those Years" to "To Our Youth That Will Eventually Die", from "Little Times" to "Everything Grows", from "Left Ear" to "How to Sheng Xiao Mo"... The high box office of domestic youth films is amazing. But at the same time, the over-packaging and transformation of popular IPs has become a new problem. Some film critics said that today's domestic youth film model has become a mixture of high-profile protagonists + small fresh artistic conception + nostalgic themes + popular Internet IPs.

In order to break through this strange circle, Yuanli Pictures strives to create a new IP model and find the innocence and ignorance that can truly bring back the memories of youth. Choosing "The Little Thing of First Love" is also optimistic about the purity of the story itself. According to the film company, the China version of "The Little Matter of First Love" will abandon cheating, abortion, third marriage, and abortion, and create a youthful memory that is truly related to friendship and love.

The China version of "The Little Matter of First Love" will also be the first step taken by Yuanli Pictures in cooperation between Chinese and Thai filmmakers. Yuanli Pictures will integrate high-quality resources and rely on the production team of high-quality resources from China and Thailand to create the next box office miracle of China's domestic youth film!

It is reported that the film is expected to start shooting within this year. The director and the specific male and female protagonists are in the process of making preparations. By then, the Thai version of male and female protagonists Mario Peace Zena is also expected to support the China version of "The Little Matter of First Love."

Editor: Nancy