Haier Group Xiaoshuai Cinema Internet movie machine launched to redefine living room culture

On the 28th, a strategy and new product launch conference for Xiaoshuai Cinema, a subsidiary of Haier Group, was held in Beijing. As the protagonist of this conference, two new Internet movie machines for Xiaoshuai Cinema, Aurora Cinema and Laser Cinema, were officially unveiled. Fang Li, a well-known producer from the independent film industry, Qin Shuo, a well-known self-media person and co-director of the China Commercial Civilization Research Center, and other celebrities all appeared to jointly launch the "Second Theater Line" strategy, announcing a comprehensive entry into the new ecosystem of China's Internet film and television and redefining living room culture.

Xiaoshuai Cinema CEO Ma Wenjun and guests on site jointly launched the

official debut of the new Internet movie machine of Xiaoshuai Cinema in the No. 2 theater line to reshape the concept of TV consumption.

This new product still continues the positioning of the Internet movie machine that Xiaoshuai Cinema insists on, and this is also the second time since its establishment in July last year. Xiaoshuai Cinema launched Internet intelligent entertainment terminal products after launching multiple product series such as Xiaoshuai Cinema-iBox and Xiaoshuai Cinema-UFO in a very short period of time.

In the name of "Internet Cinema", Xiaoshuai Cinema Aurora Cinema Cinema can support ultra-short-focus close-range projection of 120-inch large pictures; it can be easily placed in the bedroom, living room, and study room, and released at will, breaking space limitations, filling the gap in the audio-visual entertainment needs of families and bedrooms, and solving the pain points of users who can only watch TV in the living room in one fell swoop. It can be called the "ultimate artifact" of modern family bedroom intelligent entertainment terminals.

Xiaoshuai Laser Theater can be said to be a movie-viewing artifact specially designed for film and television enthusiasts. It has ultra-large and wide-format high-definition pictures, cutting-edge laser technology, up to 4500Lm lumens and high color gamut blessing, allowing you to obtain very shocking visual effects even during daytime viewing., military-grade hardware quality is equipped with rich film and television entertainment content, comprehensively upgrading the user's audio-visual experience.

Xiaoshuai Laser Cinema

relying on hardware and content as the carrier is not Xiaoshuai Cinema's ultimate strategy. Ma Wenjun, CEO of Haier Xiaoshuai, said that thanks to Haier Group's strong support in product technology research and development and channel expansion, Xiaoshuai Cinema has received good user feedback in terms of products. Next, Xiaoshuai Cinema will expand into the film and television entertainment ecosystem, become "hardware + content + film company", and even create "hardware + content + film company + film and television operations" to build a closed loop of film and television ecology.

Launching the "Second Theater Line" strategy so that every family can have their own movie theater

In addition to new Internet movie machines, Ma Wenjun also officially announced Xiaoshuai Cinema's second theater line strategy at the press conference.

"In China, the total number of theaters has exceeded 6000, and the total number of screens exceeds 31627. However, among the more than 30,000 screens, none belongs to rural children, or places without cinemas. The release rate of domestic films is also less than one-third," Ma Wenjun said. What Xiaoshuai Cinema wants to do is to create a smart hardware product with movie content, so that every family can have its own theater, return the movie to its essence, and establish an equal, benign and dreamy movie distribution platform. Make a warm second theater line.

How to break the second theater line? Only by investing resources in content and channel areas can users enjoy a visual feast. Ma Wenjun announced on the spot that he would launch a plan to support independent films, and planned to conduct in-depth cooperation with independent films in the future to allow independent films of profound significance to have screens to be played.

In terms of channels, Xiaoshuai Cinema has currently formed cooperation with many hotel groups including Sumitomo Hotels Group, Home Inns Group, Jinjiang Group, and Guoxin Group. It is expected to have 5000 hotel rooms by the end of 2016, allowing Xiaoshuai Cinema to go deep into the hotel and layout the entire line. The 2nd theater ecosystem.

Ma Wenjun Ma Wenjun, CEO of Xiaoshuai Cinema

, said,"Bringing a new movie-watching experience and better content to every place through the Internet movie machine, so that every family can have their own movie theater is also the long-cherished wish of Xiaoshuai Cinema." Fang Li, the daughter of director Wu Tianming, and Yao Xinrong, CEO of Beijing Jiangnan Digital Entertainment, all appeared at the press conference to support Xiaoshuai Cinema's plan to support independent films.

Among them, Fang Li mentioned that Haier Group is the solid backing of his team in the promotion and distribution of "Hundred Birds Soaring the Phoenix". Haier Group has a deep relationship with films. This time he is full of expectations for Xiaoshuai Cinema's film business and looks forward to Xiaoshuai Cinema's products and The launch of the strategy can bring a pleasant impression of movies to moviegoers, provide filmmakers with more resources such as distribution channels, and help the development of China films.

The analysis pointed out that from hardware to content to ecology, Xiaoshuai Cinema's second theater strategy not only continuously innovates the movie-watching experience, but also provides a business model for reference for the smart micro-investment industry.

Editor: vian