Cheng Wu, Vice President of Tencent: After the talent gap and the influx of hot money, where is the adaptation of network IP going?

However, with the impact of the entire market on online literature, more and more hot money is used in online literature, which has also caused many authors to blindly create popular categories of online literature, resulting in a decline in the quality of online literature.

The most talked about topics at the Shanghai Film Festival these days are Internet + movies and movie IP. So online literature, as the main source of movie IP, is naturally the focus of attention of industry insiders. On June 18, at the forum with the theme of "Internet Literature, Film and Television Drama Scripts, and New Screenwriter Talents", the "2015 Next idea Tencent Youth Innovation Award" event jointly created by the Central Committee of the Communist Youth League and Tencent officially launched the "Original Literature Award" and "Original Film and Television Script Award". Cheng Wu, Vice President of Tencent Group, together with well-known director Li Shaohong, CEO of Reading Group Wu Wenhui and other guests, unveiled the new unit.

Note: The 2015Nextidea Tencent Youth Innovation Award is a series of campus creative projects under Tencent Group that cross-business platforms and cross-art categories. It originated from the "Tencent Interactive Entertainment Youth Creative Award" launched in 2012. At present, Nextidea has basically built an innovative talent incubation platform covering games, literature, animation, film and television and other cultural and creative fields. This year, Nextidea was officially upgraded to the "Tencent Youth Innovation Award". In the original four fields of literature, animation, dance, and new media anchors, it has added original film and television scripts, original drama scripts and drama actors, mobile games, and smart hardware. and other creative unit categories.

The advantage of online literature lies in interactivity. Readers are the creators of content

. Chen Cun, president of the Shanghai Online Writers Association, believes that the advantage of online literature compared to traditional literature is that online literature has a large number of young authors, and they have no burden in creation. It doesn't matter whether it is successful or not. Traditional writers will be very sad if they can't write well. Chen Village humorously summarized this as "Traditional writers generally work in a planned economy, and online literature writers are more on a whim." Therefore, online literature can cover a larger area and subject matter.

Compared with traditional literature, online literature is more different in its interactivity. Zhang Ting, the screenwriter of the movie "Hua Mulan", pointed out that traditional literature has a threshold, and articles published in official magazines represent an authoritative public discourse. However, online literature has no threshold at all, highlights private experience, and makes it easier to form personalized group support. Chen Village also gave the same view, just like Li Yuchun and Zhang Liangying, they were selected by ordinary audiences, so they belong to the audience. This sense of belonging and identity is very strong. Whoever says they are bad, fans will defend them, so "these people have created today's culture."

Similarly, today's online literature is also a culture created by readers. The right to speak on online culture does not lie in the judgment of experts, or even in the hands of authors. Readers are the creators of content. Chen Cun even said that "Internet writers are the most miserable people." In the past, writers would publish after writing, and readers would only mumble a few words when they were unhappy. However, Internet writers were scolded by netizens while writing,"Why haven't they updated it yet?","Why is the plot so bad?", etc., all readers 'comments and wishes, as well as bullet comments on online dramas, will influence the author's next step. Because readers are paying users, if authors want to make money, they must admit this reality. Chen Village said humorously,"So you see, when readers scold writers, they never dare to talk back." So the so-called IP is the rights of readers and viewers who spend money, and they are shaping the entire online culture.

This open concept allows the entire IP to attract readers 'attention during the creation process. It has a strong mass base and the interaction between readers and authors. At the same time, the adapted film and television dramas can still have various aspects such as watching and complaining. Different interactions, so TV series and movies adapted through online literature are more likely to resonate with the audience.

The Internet and IP are not everything. Talent is the key to the industry

. However, what we have mentioned above is a macro perspective. The core of cultural products is content. Whether it is online literature or IP concepts, if the content of the novel is not good or the script adapted is not good, readers and audiences will not buy it. Therefore, Li Shaohong, president of the China Directors Association, and Wu Wenhui, CEO of the Reading Group, unanimously stated that the lack of excellent scripts and excellent screenwriters has affected the sustainable development of the film and television industry. One of the reasons is that there is a gap in the delivery of talents. The opening of the two major units of the "Original Literature Award" and "Original Film and Television Script Award" in the 2015Next idea Tencent Youth Innovation Awards is precisely to make up for this shortcoming through such mechanisms, build a bridge for the Internet to hold hands with films, and create Tencent's "pan-entertainment" ecosystem.

At the "Internet Film Shanghai Summit" on the 17th, Cheng Wu, vice president of Tencent Group, mentioned that Tencent officially announced its entry into the film industry on September 17 last year. Although Tencent is a recruit in the film industry, it is not a recruit in the creative and content industries. Tencent has only done two businesses in the past two years. The first is the connector business and the second is the content industry. In terms of connector business, Tencent hopes to connect all partners, from QQ and WeChat to Internet finance; in terms of content, Tencent has deployed online games, online animation, and online literature industries in the past, hoping to open up creative IP in different creative fields through the Internet, allowing them to communicate and coexist, so that IP can bring new products for a long time and truly exert the value of IP.

Nowadays, online literature, animation, and games are all approaching movies. Literature is no longer just literature, animation is not just animation, and games are not just games. This is also the result of the "pan-entertainment" strategy. However, Cheng Wu expressed his concern: "IP is now like the flu. It is being talked about everywhere, and people are a little disgusted by it. But the origin of returning to IP is to reflect the true emotions of users. The birth of a star IP should be a process that goes through market testing and resonates with users. Achieving this goal requires professional and creative talents in various fields. For example, if online literature wants to adapt films, it needs to quickly find excellent screenwriter talents."

Therefore, the 2015Nextidea Tencent Youth Innovation Award took advantage of the opportunity of this film festival to launch units such as the "Original Literature Award" and "Original Film and Television Script Award" with various professional fields such as the film and television industry to encourage more talents for the film industry. Training to promote the development of the entire industry.

Hot money is pouring in, and the prosperity of IP requires diversity.

However, with the impact of the entire market on online literature, more and more hot money is used in online literature, which has also caused many authors to blindly gather together the creation of popular categories of online literature, resulting in the decline in the quality of online literature.

Wu Wenhui said frankly that the influx of hot money will definitely cause such problems, but it will also expand the entire market and make more people willing to join writing. It may be 4 million people in the past, but it may be 8 million people in the future. The chances of good works appearing in the future will increase overall. In addition, in this case, screenwriters in the film and television industry can put forward various needs, and such needs can be quickly transmitted to writers through the Internet. Therefore, the advantage of online literature is that in addition to the interaction between writers and readers, writers and screenwriters can also have more real-time communication to create various other types of excellent works in addition to those popular works, and guide the entire market towards diversification.

So prosperity is a good thing for the entire industry. As the entire cultural industry continues to flourish, people's requirements for IP quality and IP diversity will become higher and higher. They will promote the writing level and writing direction of writers in the entire IP industry and production industry to continue to improve.

In fact, up to now, the Nextidea platform has successfully tapped a large number of outstanding creative works and young talents, and many young people with dreams have begun to enter the public eye through this platform. For example, the comic book "My Name is Bai Xiaofei" has more than 5 billion clicks and more than 2 billion animation views. Baidu ranks in the top three in the animation rankings, and has become the first in China to open up the entire industry chain of animation, literature, games, and peripherals. Star Animation IP, its author Qiduyu is a well-known cartoonist who emerged from Next idea. Another example is "Luan", the great god of online literature born from Next idea. He has become a representative of writers with a monthly salary of more than 200,000 yuan, ranking eighth in the 2014 Internet Writers Rich List. His representative work "Who competes with the League of Legends" has been in less than 5 months. It ranks among the top 50 of Baidu's Fiction List.

It can be said that the core of Nextidea is creativity, and creativity stems from young people's love for life and pursuit of growth. With the popularization of the mobile Internet, the obstacles to people's participation in creation will completely disappear. All cutting-edge technology and avant-garde art will descend from the elite class and continue to lower their stature until they are woven into the details of daily life. Everyone has the opportunity to share what you think, think, feel, and understand with others in the most vivid way. Everyone has the opportunity to become a star IP or create a star IP to create an infinitely possible future through their own creativity. Although the future of online literature is uncertain, it is still enough to make people look forward to it.

Editor: yvonne