In the first half of the year, the mobile game review rate was only 4.4%. Some manufacturers may "go out to sea" to make a living

"it has a great impact on the whole mobile game industry." Yu Xianwen, CEO of Beijing Tianzhi Heng Network Technology Co., Ltd., a mobile game distributor, said bluntly that, as far as he knows, in the month from the new rules came into effect, some channels "preempted" more than 300 games online every day-manufacturers hope to make up for approval in the three months before October. At the same time, some mobile games have planned to find another way out-"going to sea".

original title: the new policy of mobile games is coming to some manufacturers or "going out to sea" to make a living

the notice on the Management of Mobile Game Publishing Services (hereinafter referred to as the "version number" New deal) issued by the State Administration of Press, publication, Radio, Film and Television (hereinafter referred to as the "version number" New deal), it officially came into effect on July 1. Newly launched games must obtain an online publishing service license (that is, the version number) before they can be published and operated online; games that are already online need to fill in the "version number" by October 1.

however, according to statistics, more than 6000 mobile games have been released this year, while the reporter inquired on the official website of the State Administration of Radio, Film and Television and found that only 267 domestic online games (mobile) were approved from January to June this year. During the examination and approval of "version number" such as queuing up, the reporter found the shadow of the company to be listed and the enterprise to be listed, including Guangzhou Duoyi, Beijing Qingyou Yile Technology Co., Ltd. (hereinafter referred to as Qingyou Yile), Guizhou Jinzhi Network Science and Technology Co., Ltd. (hereinafter referred to as Jinzhi Network), and so on.

strong > products without "version number" will be offline / strong >

Qingyou Yile is a mobile game developer that is applying for a new third board listing. At present, it has launched 5 products. However, the Daily Business News found that as of July 5, none of Qingyou Yile's five games had obtained an online publishing service license (version number).

in the face of the release of the new policy of "version number", the stock transfer system also issued "feedback" to Qingyou Yi Le, "Please host the securities firm to check whether there is a risk that the game developed by the company has not completed the pre-publication license." Qingyou Yile mentioned in its reply on July 5 that all of the five games need to be handled by other companies, which takes at least 30 working days. "the company tries to obtain pre-publication licenses for all operating games before October 1." At the same time, Qingyou Yi Le hints that if the key operation game is not completed, "it may cause a significant decline in the company's operating income, and have a significant impact on the company's sustainable operating ability."

Guangzhou Duoyi, which is only one step away from a successful IPO, has also been affected. In the prospectus submitted on June 16, Duoyi Network said that some of its online game products are applying for relevant approvals and permits, and that if they fail to meet the requirements, "they may be subject to penalties such as fines, restrictions or even termination of operation." thus have a negative impact on the company's business. "

strong > there is no express channel for approval / strong >

3 months before the deadline of "version number" is filled on October 1st, how many products can pass the approval of that single wooden bridge?

according to DataEye, a third-party pan-entertainment data service, there were actually more than 6000 online games in the first half of the year. However, a total of 267 domestic mobile games products successfully obtained version numbers in the first half of 2016, while only 44 products were approved in the first half of this year. On July 7, SARFT also said that there is no so-called 'expedited processing' channel for examination and approval. "

after studying the new policy of "version number", a Chengdu game producer told reporters that he was already considering works aimed at overseas markets. In the exchange between Baotong Technology and investors, it is also clearly mentioned that, "in the short term, (the new deal) will affect the number of mobile games online in China, the approval process is long and there is a risk of not being able to pass the examination, and some game manufacturers are limited in the domestic market." do not rule out the choice to hand over the products to EFN for overseas distribution. "

however, in the view of Miao Chunyang, a game investor and partner of Kun Fang Venture Capital in Shenzhen, the domestic market should not be given up lightly, because it is not wise for the new regulation to rush out to sea. "whether the product goes to sea or not is determined by the content. For example, the independent game itself is not in the domestic market; but the products that have been made are still as far as possible to complete the formalities and go online smoothly."

Edit: nancy