Satellite TV competes to broadcast CCTV's "old dramas" in prime time The reserve of excellent main theme works is "stretched"

strong > same prime time, 100x price gap / strong >

on June 13th, Zhejiang Satellite TV suddenly canceled the launch of Rouge, a legendary drama starring Zhao Liying and Lu Yi, which was originally scheduled to air on June 24th. On the same day, it was rumored in the industry that the State Administration of Radio, Film and Television issued the latest notice requiring all television stations to concentrate on broadcasting TV dramas with main themes in June, and to have a list of recommended repertoire. This directive has reduced high-profile works such as "Sparrow" (espionage revolutionary dramas starring Li Yifeng and Zhou Dongyu) and "Rouge" to "to be broadcast". Then, "silly Zhu" (a nostalgic drama starring he Bing and Hao Lei), which has already held a press conference by Beijing Satellite TV, failed to air as scheduled on June 16. It was replaced by "the National Hero" starring Li Youbin, a 2012 CCTV opening drama. Yesterday, the reporter also asked Zhejiang Satellite TV to verify that the station picked up the "good Mr." is "the Taihang Mountains", this play has a longer history, the premiere year is 2005.

this time, the provincial satellite TV's prime-time broadcast of the theme "second-round drama" is very rare, which should be related to the instructions of the General Administration. But despite the policy factors, can the second-round drama be in prime time after all? Let's do an economic account first. As TV dramas contribute the largest share to ratings and TV stations' revenue, in recent years, provincial satellite TV stations have increasingly competed for big dramas and top dramas, and the unstarted "Ruyi's Royal Love in the Palace" has been hyped to 15 million per episode, with the two TV platforms bidding for 3 million per episode. As far as the second round of "Heroes of the Nation" is broadcast, according to the reporter's understanding, the copyright fee that the TV station needs to pay is only 30,000 yuan per episode. The same prime time, 100 times the price gap!

strong > what kind of play is suitable for the second round of prime time broadcasting? / strong >

of course, with regard to the factors valued by advertisers and broadcast platforms, such as ratings, topic effects, and market tipping points, second-round dramas and new dramas on the cusp do lack some competitiveness. But what about the audience? The experience is just different, it may not be so bad, there may be surprises. Take the broadcast of "Heroes of the Nation" as an example. First of all, the acting skills of actors such as Li Youbin are online, and the drama structure and shooting style are also rigorous traditional realism, in line with the basic aesthetics of the public; secondly, and the most core, "National Hero" is a very scarce criminal investigation plus anti-corruption theme, especially anti-corruption. In reality, the anti-corruption drama is in full swing, but it has not been called out on the screen. Several anti-corruption dramas grasped by the Central Commission for discipline Inspection are still under production and need to be broadcast. In 2011, the production of "Heroes of the National Gate" has a positive description of customs anti-corruption, the highest involving department-level cadres, which caused a sensation when it was broadcast in 2012. People's Daily also published a review of "facing the difficulties" that year, praising the show's courage to "fight corruption": "not only facing reality and eulogizing heroes, but also boldly touching the 'third kind of people', revealing the obscurity of the 'third kind of people' and their unconditional obedience to the 'hidden rules'...." Such works with excellent content are now reappearing on the screen, even if the pixel resolution is not as clear as the new series, the color saturation is not as fashionable as the new shows, and there is no fresh meat to support the facade, but for a large part of the audience, it is still very thirsty.

what kind of play is suitable for the second round of prime time broadcasting? Classics such as "Bright Sword", "Legend of Zhen Huan" and "plotting" will have good ratings at any time. But if all these dramas are used to fill the channel, it will be really irresponsible and "lose face" to the audience. Similar to the "National Hero", which is different from the audience of the previous broadcast platform, it does not completely overlap. The show itself has quality, value and hot spots, but if various reasons have not been fully released, you might as well try it.

Edit: yvette