Qingqingshu received nearly 100 million yuan in financing to create full-touch IP

Qingqingshu's current round of financing will be used to upgrade IP development and operation strategies, deepen original content innovation, quickly iterate animation products on the mobile Internet, and leverage the chain reaction of full-touch IP in industrial clusters.

It is reported that Beijing Qingqingshu Animation Technology Co., Ltd., a leading domestic original animation industry company, recently completed a new round of equity financing of nearly 100 million yuan. This round of financing was led by Tianfeng Securities, followed by several other institutions and investors. This financing will bring greater assistance to the strategic upgrading and development of Qingqingshu.

With the concept of "creating the world together", Qing Qingshu is committed to building a full-time contact IP that is carried in various terminals such as games, online anime dramas, animated movies, and peripherals in the ACG interactive entertainment industry (Animation, Comic, Game Animation, Comics, and Games), breaks the traditional animation IP authorization model, and explores a form of business cooperation that is more conducive to IP "birth"+"support". At present, Qingqingshu's "Snowball Plan" has also been launched. With an open attitude, it deepens cross-border cooperation, focuses on original animation IP development, and deepens content. There is no doubt that content will become Qingqingshu's core competitiveness.

Letting IP continue to be full of vitality is a more important IP breeding step after IP creation. For the activity of IP, the two links of "birth" and "cultivation" are indispensable. Qingqingshu will base itself on IP creation and create the ultimate IP products. It will be strongly pushed through large platforms such as online video, maintain interaction with hundreds of millions of fans through Social networks, and iteratively update IP products based on fan feedback in a timely manner, gather new forces in the ACG field to provide users with high-quality and popular content. This IP creation + cultivation model that meets the demands of each terminal has achieved effective layout of various derivative industries. From upstream content production to subsequent IP operation promotion, a healthy closed-loop ecosystem of "content + application" and "equal emphasis on technology and copyright" has been built.

Leading investment institution Tianfeng Securities expressed its determination to grow together with Qingqingshu in the future. Chen Shi, assistant general manager of Tianfeng Tianrui, a direct investment subsidiary of Tianfeng Securities, said that domestic animation is currently at a tipping point. After "The Return of the Great Sage" became a dark horse at the box office, the expression form of domestic animation has become increasingly accepted by adults and aroused more resonance, marking that domestic animation will gradually move out of the "low-quality". The box office miracle created by "Monster Hunt" shows the infinite potential of the real-life CG market. Qingqingshu is the oldest animation private enterprise in China and has always been at the forefront of its peers in the animation field. As one of Qingqingshu's strategic shareholders, Tianfeng Securities is itself in the field of cultural industry. The cutting-edge film company it leads will provide promotion and distribution services to Qingqingshu in the future. Tianfeng will also look for good IP-based enterprises in the future, improve the industrial chain, continue to provide support and share resources to Qingqingshu to achieve a win-win situation.

Mi Lei, one of the investment institutions in this round of financing and head of Rongzheng Investment, said that Rongzheng Investment has been involved in investment in the cultural field since 2009 and currently focuses on the large cultural field, aiming to become the most professional market-oriented large cultural industry investment institution in China. Rong Zheng is very optimistic about the future of the secondary world. As the market continues to mature, animation is currently a suitable entry point. Qingqingshu is one of the few domestic teams with original animation IP development and operation capabilities. In Rongzheng's eyes, Qingqingshu is a team with strong content development capabilities, product quality and control capabilities.

Editor: yvonne