Orange Light Games completed the fourth round of financing of 10 million yuan, valued at 150 million yuan

On July 5, it was reported that Orange Light Games, an open game production tool, recently announced that it had completed a financing of 10 million yuan, with the investor being Guojin Investment. According to public information, after this round of financing, Orange Light Games was valued at 150 million yuan.

The original title, Orange Light Games, completed the fourth round of financing of 10 million yuan, with a valuation of 150 million yuan: Focus on 'Users decide the plot'

On July 5, Orange Light Games, an open game production tool, recently announced that it has completed RMB 10 million in financing. The investor is Guojin Investment. According to public information, after this round of financing, Orange Light Games was valued at 150 million yuan. According to Liu Xiaoyu, founder and CEO of Orange Light Games, this financing will be mainly used to optimize tools and platforms, expand interactive models, accelerate IP incubation, expand personnel enrollment and improve content quality.

Prior to this round of financing, Orange Light had received three rounds of financing: on May 1, 2013, it received several million RMB angel round financing from Broadband Capital and US$500,000 from Innovation Works; on July 30, 2014, it received US$1 million from Innovation Works in Pre-A Series financing; on May 10, 2016, it received US$3 million in Series A financing from Giant Venture Capital.

Founded in 2012, Orange Light Games is not only a word game production tool, but also a sharing platform for publishing user-original games. It is mainly for women to play text avg games on web pages and mobile terminals, and is affiliated to Beijing Liuqu Internet Technology Co., Ltd. Its business covers four aspects: tools, platforms, content, and IP. As a game production tool, users can create simple interactive reading products and simulated development games on the Orange Light platform. After the game is produced, users can publish it to the platform of Orange Light Game Center with one click. Here, effective interaction can be achieved between players, players and authors, and authors. At the same time, Orange Light also pays attention to cultivating potential users and helping its products generate greater value. According to its founder and CEO Liu Xiaoyu, the number of users of Orange Light has exceeded 25 million, including 1.23 million authors and more than 4.26 million games have been built.

Orange Light's business model is to cycle tools, platforms, content, and IP. For example, Orange Light's original game IP "Counterattack Star Shines" authorized the adaptation of TV series and the sale of books of the same name.

The user-centered slogan has been shouted for several years in the era of mobile Internet, but this time, in the production of its stage drama, users decided that the plot truly became an important factor in attracting the attention of orange light. This time, Orange Light cooperated with the idol group ZERO-G to launch the customized stage drama "Hip Hop Bar". Its main feature is that at every important node of the plot, the user determines the plot direction. Users participate in voting at key links and work together to steer the plot to a more changeable ending. In this way, the interactive model in stage drama production was truly established.

Editor: Nancy