How can Indian films achieve 100% quality with 60% investment?

India is an important film-producing region in the world. In the past decade or so, India has almost maintained the production of more than 1000 films per year, making it the country with the largest film production in the world. According to a research report by accounting firm KPMG, the market size of the Indian film industry is expected to reach Rs 1,50 billion this year and is expected to rise to Rs 2,00 billion in 2019.

Original title: Why Indian films sell so well

"When I don't understand Indian films, I look down, but after I understand them, I look up." He Wei, general manager of Beijing Chuangxing International Film and Television Culture Company, which introduced the epic blockbuster "King Bahobali" and many recent Indian films, told the author: "My team and I have been to India. Although we saw the production venues and The environment don't feel very high, but the quality and effect of the produced films are indeed good. It feels like India uses 60% of its investment to produce 100% of the quality, while China currently invests 100% and can only get 60% of the output."

As the influence of Indian films increases around the world and the rise of Indian film fans in developed countries, the frequency of showing Indian films in theaters around the world is also increasing. Japanese media said that AMC Theater, the largest studio operator in the United States, has targeted the growing Indian population. In the first half of 2015, it released 53 Indian films and grossed US$7 million (approximately RMB 44.52 million) in box office revenue.

Let's talk about "King Bahobali". This Bollywood blockbuster tells the story of an exiled prince who regained the throne after suffering. The film is divided into two episodes. The first episode will be released in China on July 22 is "King Bahobali: The Beginning", and the second episode is expected to be released in India by the end of this year. After being released in India in July last year, the film set a box office miracle of Rs 5 billion in Indian film history.

According to reports, this film is the largest production in India, with a cost of approximately 170 million yuan. Although this is a passing level for large-scale film investment in China, the quality of the film far exceeds the output quality that can be achieved with an investment of 170 million yuan. The details, music, special effects quality, depth of field, computer technology and the cooperation of a large number of real actors are all surprising. The exotic aesthetic and visual elements, including fine costume patterns and family relationships in the context of conspiracy, are all very interesting.

For He Wei, the Indian film industry left the impression of speeding up and overtaking. His overall feeling is that Indian films are more precise and have a higher degree of completion in terms of pre-development, production and content control, so there are relatively rich film types in the Indian market.

For example,"PK" introduced last year reflected in depth on social issues through alien comedy. This year's "King Bahobali" is famous for its visual effects and epic. Next, we will also consider introducing the thriller type Indian film "Fan" and the emotional "Wrestler".

"It can be seen that tens of millions of storytelling films invested in India can attract top actors and good funders to follow up, and can also get the support of fans, so it provides more and better choices for the Indian film market. Introducing these films can provide the China film market with more choices than Hollywood blockbusters, and also let the China film market see this contrast and gap." He Wei said.

Editor: yvette