Three longitude and four dimensions of the development of China's cultural industry in 2017

When the calendar opens a new page and enters 2017, the development of China's cultural industry has also reached a new period. After laying the groundwork for the past few years, the cultural industry has gained new accumulation in strength, new explorations in models, new directions in paths, and new mobilization in ideology.

Original title: Development trend of China's cultural industry in 2017

When the calendar opens a new page and enters the scale of 2017, the development of China's cultural industry has also reached a new period. After laying the groundwork for the past few years, the cultural industry has gained new accumulation in strength, new explorations in models, new directions in paths, and new mobilization in ideology.

In 2017, China's cultural industry will vigorously expand in three longitude and four dimensions, namely: based on the "13th Five-Year Plan" positioning, based on the development direction of pillar industries of the national economy, and based on the "three longitude" of the construction and development strategy of the entire China culture; strengthen integration from the "four dimensions": The integration of cultural industries and the national economy, the integration of cultural industries and social construction, the integration of cultural industries and cultural undertakings, and the adjustment and integration of the internal industrial structure and business formats of the cultural industry.

Specifically, what new progress and changes will be made in China's cultural industry in 2017? What expectations and missions will be given? Let us look forward together.

Trend 1: The integration of the cultural industry and the national economy

: A plan in December 2016 gave the cultural industry another space for exploration-the digital creative industry, together with the new generation of information technology, high-end manufacturing, biology, green and low-carbon industries, has been included in the "13th Five-Year Plan for the Development of Strategic Emerging Industries". It is planned that by 2020, the output value of digital creative industries and other related industries will reach 10 trillion yuan.

The "13th Five-Year Plan for the Development of Strategic Emerging Industries" carries out a "top-level design" for the digital creative industry. In 2017, it will inevitably promote the overall layout and clarify the development path in four aspects: "innovating digital cultural creative technologies and equipment","enriching digital cultural creative content and forms","improving innovation." Design level "and" promoting the integrated development of related industries ".

"The inclusion of digital creative industries in the development plan of strategic emerging industries is not only a major benefit for the development of cultural industries, but also a milestone in the integration of cultural industries into the national economy." The person in charge of the Cultural Industry Department of the Ministry of Culture pointed out that this reflects the strategic and forward-looking nature of the national plan and is an important breakthrough in leading and promoting the development of the cultural industry at the national planning level. It marks the further highlighting and improvement of the important position of the cultural industry in the national economy.

In addition to the penetration of culture into the digital field,"Culture +" in 2017 will also be integrated into a wider area of the national economy, spanning three industries, further amplifying the pattern and realm of the cultural industry: cultural creativity will be integrated with the primary industry, and creative agriculture will help rural areas change their appearance; the integration of cultural creativity and the secondary industry has made industrial tourism and industrial design in the ascendant; The integration of cultural creativity with other related industries makes products and services more warm and emotional, and more in line with the diverse spiritual and cultural needs of consumers; cultural creativity can even help poverty alleviation work, turning the green mountains and clear waters in poverty-stricken areas into wealth."Jinshan Silver Mountain".

Experts pointed out that to achieve the goal of "the cultural industry becoming a pillar industry of the national economy", we must work hard from both the connotation and extension of the cultural industry. From the perspective of connotation, during the "Thirteenth Five-Year Plan" period, we must vigorously promote the supply-side structural reform of the cultural industry, abandon the supply of low-end cultural products that are not in line with the taste of the people, accelerate the quality improvement, transformation and upgrading of the cultural industry, and innovate through culture itself., creative advantages, provide new ideas and models for the cultural industry, and reconstruct the ecological environment of the cultural industry. In terms of extension, it is necessary to make cultural and creative industries serve the real economy normalized, further promote the integration of cultural industries and related industries through "Culture +", and strengthen the spillover and penetration effects of cultural and creative industries on the national economy. It can not only open up the cultural industry. Development space, but also help promote the transformation and upgrading of the national economy and promote supply-side structural reforms.

We hope that the deep integration of the cultural industry and the national economy in 2017 will further broaden new development areas of the cultural industry and release important forces in stabilizing growth in the cultural field, promoting reform, adjusting structures, and benefiting people's livelihood. It will not only help promote culture. Industry has become a pillar industry of the national economy during the "Thirteenth Five-Year Plan", which is also conducive to cultivating new supply and new driving forces and promoting economic transformation and upgrading.

Trend 2: Integration of cultural industry and social construction

: As the only national cultural consumption pilot city in Yunnan Province, Lijiang City has recently identified 33 key cultural consumption pilot enterprises, covering various cultural industry formats such as cultural themed hotels, specialty catering, and cultural tourism services.

At the just-concluded 2017 National Conference of Directors of the Department of Culture, Luo Shugang, Minister of Culture, introduced that the pilot work of expanding cultural consumption was gradually advanced in 2016. The first batch of 26 pilot cities implemented local policies, effectively expanding residents 'cultural consumption space., the national cultural consumption pilot work will be fully rolled out in 2017 to further guide urban and rural residents to change their consumption concepts, promote the continued growth of the overall scale of cultural consumption, and drive tourism, accommodation, catering, Consumption in related fields such as e-commerce can give full play to the positive role of cultural consumption in driving economic growth, consolidate social construction and continuously meet the spiritual and cultural needs of the masses.

Tourism, culture, sports, health, and elderly care: the development plans of the five major "happiness industries" have given "dual responsibilities" in 2017: they are a new force to stimulate consumption growth, promote consumption upgrades, and stimulate domestic demand; they are also a direct focus on improving the hearts of China citizens. The focus of "happiness index" and quality of life.

It should be noted that the current development of the cultural industry is far from keeping up with the personalized and diversified changes in the cultural consumption needs of the masses. To expand cultural consumption in 2017, we must also work from the supply side of the cultural industry, pay attention to new trends in cultural consumption, focus on the consumption preferences of mainstream people, lead fashion consumption trends and modern lifestyles, and enhance the contribution of cultural consumption to the urban economy. Experts pointed out that on the one hand, we must enrich the variety of cultural products, no longer limited to traditional reading, reading newspapers, and watching performances, but expand cultural products and services to all aspects and bits of life, expand the coverage of culture, and satisfy consumers. Diversified spiritual and cultural needs; On the other hand, it is necessary to improve the quality of cultural products, continuously launch "hot products" that touch the soul and resonate, improve the appeal and appeal of cultural products, let the cultural industry benefit people's daily lives, and bring more gains to the people. Sense and happiness.

Trend 3: Exploration of the integration of cultural industries and cultural undertakings

: In the past year, the cultural and cultural circles have "opened their horizons and ideas." "Several Opinions on Promoting the Development of Cultural and Creative Products in Cultural and Cultural Relics Units" was released, and relevant pilot units actively develop cultural and creative products.

In 2017,"Orderly promoting the development of cultural and creative products in cultural relics units" was included in the key tasks of the Ministry of Culture. Minister of Culture Luo Shugang said that the digitalization and creative transformation of traditional cultural resources will be strengthened to make cultural relics collected in the Forbidden Palace, displayed on the vast land, and the words written in ancient books "come alive".

China has never lacked history or stories. What it lacks is creative and processing capabilities. What it lacks is creative talents who can tell stories, so that its high "cultural confidence" can be creatively expressed and supported by strength. Not only do cultural products need to have content, fascinating stories and touching emotions, but looking at urban and rural construction requires the nourishment of culture.

Experts predict that in the urbanization construction in 2017, especially in the promotion of characteristic villages and towns, the boundaries between cultural industries and cultural undertakings will become more blurred."You have me, and you have me." It is not so much investment in cultural undertakings, but actually accumulating capital for the cultural industry; it is not so much the economic benefits of the cultural industry, but actually it also has social benefits, contributing to local cultural undertakings. It is worth mentioning that after the PPP operation model was enlightened in 2016, it will enter the implementation stage in 2017. Private investment can smoothly enter the public cultural field, further improve the efficiency of the use of public cultural facilities, and accumulate more industrial power for a moderately prosperous society.

In the past year, state-owned cultural enterprises have ushered in a "small upsurge" in listing, with eight companies including China Film, Guangxi Radio and Television Network, and Xinhuanet sounding their gongs in the capital market. In 2017, these state-owned cultural enterprises armed with funds will surely "expand their territory" on a large scale and carry out comprehensive strategic layout. They will not only increase the market share of state-owned cultural enterprises and strengthen the "national team" of the cultural industry, but also fulfill the social responsibility of state-owned cultural enterprises and make more achievements in promoting the spirit of China, spreading Chinese culture, and improving the spiritual civilization literacy of the whole nation.

Trend 4: Internal integration of the cultural industry promotes quality improvement and efficiency improvement

practices: New business formats such as VR, live broadcast, online drama, and bullet screen attacks quickly hit the cultural consumer market in 2016, becoming a new consumption fashion for young people. These new cultural formats are the source of creativity and the force of change, which have caused tremendous changes in the cultural industry from product presentation to operational ecology.

In line with the new situation of "Internet +", traditional cultural enterprises are constantly enhancing their "internal skills", improving competitiveness, and achieving upgrading and development. In 2017, the use of the Internet will make the cultural industry even more powerful, bringing new surprises and emotions: the TV industry, by studying changes in consumers 'viewing behavior, uses online connections to achieve the perfect linkage between large TV screens and small mobile phones, and find new reasons to maintain "operating rates". And performances and movies will catch the express train of Internet crowdfunding, market new products, accumulate fans, develop derivative products, and lengthen the industrial chain. After completing the transformation of digital equipment, the traditional publishing industry will focus on transforming its operating model, grafting the operating concept of the Internet, revitalizing assets, and realizing value-added.

In 2017, cultural enterprises must "practice their internal skills" and promote supply-side structural reforms in the cultural industry. They must also make good use of the power of financial capital to replenish blood for industrial development. Cultural finance "runs in" and "compromises" in practice, and learns to "think differently" from each other's perspective: cultural enterprises continue to learn and gradually tell the "capital story" well, while financial institutions strengthen innovation to provide cultural services for different periods. Tailor-made financial products for enterprises. Nowadays, the problem of cultural finance is no longer a question of "whether it is available", but a question of "whether it can be used" and "how to use it." Cultural finance in 2017 will show the "Matthew effect". Cultural enterprises that cannot use financial tools will have difficulty controlling capital, while cultural enterprises that are good at dancing in the capital market will get better and better.

The core task of cultural enterprises is to make their own products and services well, otherwise it will be passive water. In 2017, cultural enterprises must have the spirit of craftsmanship, work intensively in the cultural field, refine and deepen their own products and services, and improve quality and efficiency. This is the foundation for the growth of cultural enterprises and the humanistic feelings and social responsibilities of cultural enterprises. It is also the only way to achieve a century-old foundation and promote Chinese culture.

Editor: Nancy