Spend less money, be creative, and have more ratings. Variety shows, amateurs are gradually on par with stars.

Previously, the media had hotly discussed that China variety shows have entered a new era. Some commentators believe that it was the 1.0 era of grassroots talent shows, and then it evolved into the 2.0 era of professional singers competing and reality shows of "star abusers", and then it became the 3.0 era of stars and amateurs simultaneously becoming the protagonists of programs.

Original title: Variety stage Amateur people gradually equate with stars

Hunan Satellite TV's recently launched music variety show "I Want to Sing with You" is being broadcast. This program focuses on "Singer and Fan Chasing", realizing the stage of amateur people and stars. Being the protagonist has attracted the attention of many viewers. In fact, since the development of variety shows, after several iterations and upgrades, stars + amateurs have become a new magic weapon to attract attention. The third season of the comedy program "Smiling" is about to be staged. In previous programs, stars Feng Xiaogang, Song Dandan, and Guo Degang talked and interacted with ordinary players, bringing endless joy to the audience. In "Let's Fall in Love", in addition to celebrity CP such as Yu Wenle and Zhou Dongyu, Chen Bolin and Song Zhixiao, the amateur CP group was also joined. The popular Internet talker show "Qi Xian Shuo" also uses stars leading amateurs to perform together. Many viewers feel that the stars of variety shows are on the ebb tide, and the new model of "star + amateur" is beginning to become popular.

"Smiling in the Jianghu" Guo Degang, Song Dandan, and Feng Xiaogang will talk about the variety show with ordinary players. The

iterative upgrade

of the new model of popular stars + amateurs

has been hotly discussed in the media. China variety shows have entered a new era. Some commentators believe that it was the 1.0 era of grassroots talent shows, and then it evolved into the 2.0 era of professional singers competing and reality shows of "star abusers", and then it became the 3.0 era of stars and amateurs simultaneously becoming the protagonists of programs.

Hunan Satellite TV's popular music variety show "I Want to Sing with You" uses the "Internet Interaction" method to upload videos of singing in the same frame as the singer invited to the program through the Internet APP. If the singing is good or the performance is creative, you will have the opportunity to sing with the idol on the spot. Drivers, police officers, flight attendants, shop owners, sanitation workers, migrant workers and other talents from all walks of life gathered together through the program.

As a result,"Migrant Worker's Version of Huang Zhilie","Twin Version of Fan Bingbing", and "Amateur Version of Lu Yi" appeared on the stage. There were also scenes of Zhang Shaohan singing together with a 74-year-old aunt, and Yang Yuying cooperating warmly with a 4-year-old little cute baby. Wang Qin, director of the program "I Want to Sing with You", once said that in the Internet age, whoever grasps the "online generation" can gain countless mass bases.

The popular variety show "Qi Qi Shuo" on the Internet uses a model that is also used by big stars Ma Dong, Gao Xiaosong and others to lead a group of amateurs in a debate. Some media said that "Qi Qi Shuo" is a "dream factory", and Ma Weiwei and other amateurish contestants have stepped from the little-known debate circle to the front desk, entered the public eye, and became popular overnight.

In the comedy program "Smiling in the Jianghu", the "Gang Gang Dan" combination composed of observers Feng Xiaogang, Guo Degang and Song Dandan constantly ridiculed each other and collided with each other, and constantly staged scenes or warmth with the players. Or funny interactive scenes.

Therefore, many programs have begun to focus on amateurs, and the new model of star + amateurs has high hopes among producers: it not only ensures ratings, controls costs, but also improves program richness, achieving three goals with one stone.

Why is "Star + Amateur" so beautiful?

Experts come to the stage with wisdom among folk groups

. As the saying goes, three stooges are the best of Zhuge Liang. Experts are often in the private sector, and using amateurs can tap into endless rich materials and make the program fun and interesting.

In "Smiling in the Jianghu", some amateurs drew various paper figure templates, and then matched them with original and exaggerated funny expressions to vividly play "Mona Lisa" and "Mike." The image of stars such as Jackson is refreshing. Feng Xiaogang praised him: "You make this stage blossom."

"Wonderful Qi Shuo" is an intensive presentation of the uniqueness of amateurs. Host Ma Dong once said: "We interviewed nearly 4000 contestants, all of whom are 'neurotics'. I don't know why this program attracts so many abnormal people." These people have unique skills, such as Ma Weiwei, the golden sentence king, and Xiao Xiao's outspoken words have also received many praise. "Falling in Love with a Supermodel","Are You Normal?", Programs starred by amateurs such as "15 of Us" have achieved win-win results in both word of mouth and broadcast volume.

Celebrity amateur dialogue in the air is highly interactive and eye-catching.

Wang Qin, director of the program "I Want to Sing with You", once told the media that in order to highlight interactivity, the program will record celebrity videos in advance and upload them to the Internet, and then netizens will use various channels such as Internet APP. Upload a video of yourself and the star singing in the air. After the program was broadcast, the audience saw a performance of "real-time interaction" between stars and netizens.

In "I Want to Sing with You", Guangliang and netizens sang "Fairy Tale" through an APP. When a amateur sang "You said to me while crying", his face twisted to express his desire to cry, while pouring it into his eyes. Sprinkle eye drops into the crowd, and the pompous performance laughed. This kind of amateur creativity emerges one after another in the program, creating countless jokes for the audience. Some media commented: "The talents of the common people continue to shine brightly."

In addition, after Guangliang sang "Fairy Tale" and sang "I can't be your prince", the program team selected a video from netizens and played it at the same time. The man in the video said to his girlfriend,"Yes, I am your prince." This "instant interaction" that looks like a conversation between a amateur and a celebrity also makes many viewers express it very fresh. While Cao Ge was singing, netizens sang from afar. The two dogs raised by netizens sometimes looked at the camera curiously and sometimes licked their owner's face. This scene made many viewers smile.

The program's section is down-to-earth and popular with ordinary people

. The celebrity love reality show "Let's Love" has also begun to try the star + amateur model. In addition to the star combinations of Chen Bolin and Song Zhixiao, Yu Wenle and Zhou Dongyu, there are also amateur CPs, and the space of "civilian" love that occurs among ordinary people is gradually increasing. Some viewers said that this would be more down-to-earth and easier to impress the audience. Compared with the untouchable love of stars, the appearance of amateur CP has brought a more down-to-earth heart to the audience.

Some commentators believe that "there may be no stars for amateurs to perform, but their emotions and performances are obviously more realistic, which will undoubtedly bring the already-floated variety shows back to the ground and show more realistic human interactions."

There are problems. The

scale is difficult to grasp and the lack of eyeballs.

Although stars + amateurs have become popular, existing problems have also begun to emerge. The online variety show "Roast Conference" invested by Wang Sicong invites a controversial celebrity in each program. Members of the Roast Group composed of amateurs, Internet celebrities, celebrities and others took turns to ridicule the guests. After the first program was launched, due to its novel form and out-of-place speech, the number of clicks exceeded 10 million times 24 hours after it was launched. However, this program was quickly removed from the shelves. Public opinion generally believed that it was due to scale issues, and some media speculated that this was the program company's own initiative to offline rectification.

In the first episode of the online program, most of the members of the complaining group were amateurs and Internet celebrities. Their language was very down-to-earth and seemed to have no taboos. They used various methods to criticize the current guest Zhou Jie, making the audience shout "Let it go." After the program was broadcast, some viewers expressed that they were still not satisfied and hoped that the complaints would be more fierce. Some said: "According to orthodox standards and mainstream values, it is a low-level taste and a personal attack for fun. Although some people may think it is entertainment with a self-deprecating spirit, the scale is still a bit big."

On the other hand, some celebrity + amateur programs also have the dilemma of not having a strong eye effect. For example, in variety shows such as "Son-in-Law Comes to Visit","Follow Bell to Adventures", and "First Grade", stars lead a large number of amateur programs. The model, but the popularity and ratings performance are hard to be surprised.

And some adventurous all-amateur programs such as "15 of Us" seem to be a little thunderous and downright because they lack highlights and are difficult to promote their influence.

The star + amateur model needs to be tested by time

. The new star + amateur model is also one of the ways for reality shows to constantly find breakthroughs. Reality shows must avoid the problem of over-stardom, consider the issue of input costs, and consider the issue of audience aesthetic fatigue. Therefore, as a balanced way, amateurs have begun to dominate the world of variety shows. Producers strive to find a tight wire between "economy","safety" and "excellence" in reality TV programs. But the effect remains to be tested by time.

Although there are already many celebrity + amateur variety shows in the air, and there have been many success cases, the "combination of stars" of "I Want to Sing with You" and "See Your Voice" has fulfilled the dream of stars and fans on the same stage and also gave the audience a fresh viewing experience. "The Strange Curse" has made many amateur players popular, and it is said that the appearance fees are now close to the level of stars. "Smiling in the Jianghu" has good ratings and has been commended by the competent department. However, the producers also said that running a celebrity reality show is far more tiring than a celebrity reality show. It requires digging a lot of ground to find amateurs, and it faces the challenge of insufficient amateur eye effect and increased production risks. Not to mention, the addition of amateurs also faces more uncontrollability in terms of program scale and expression space.

Although the addition of amateurs has enriched the content of the reality show, the final effect remains to be tested by time.

Editor: yvette