Stop boasting about bringing goods! Wang Yibo's 33 global endorsements tear the last fig leaf of top-class business

Jiuzhi Network News On May 20th, half of the entertainment industry was gathering traffic by taking photos of couples, while the other half was competing for brand limited endorsements to cut leeks. Wang Yibo, on the other hand, only used an official propaganda poster without any unnecessary decoration to steal all the headlines on the Internet.
The international high-end brand that has been in the China market for ten years, has never used any real celebrity endorsements, and has refused even the industry's top leaders to actively hand over olive branches, for the first time broke the iron rule of adhering to it for ten years.

This is not a simple spokesperson announcement, but an industry earthquake. So far, Wang Yibo has won 5 global endorsements in 2026, and the total number of personal global business cooperation has officially exceeded 33, leading the way in domestic entertainment with a fault advantage. While other top celebrities are still fighting for the title of a national brand and relying on fan sales to prove their value, Wang Yibo has already completely rewritten the rules of the game for top celebrities.
Why did a brand with zero endorsements for ten years wait for Wang Yibo?
Many people don't understand: A leading brand that has relied on product strength to establish a firm foothold in the global high-end market, with annual sales exceeding 200 million, and a user repurchase rate exceeding 60%, does not need to rely on stars to bring goods. Why should we break our own principles at this time?
The answer is hidden in the common survival anxiety of all mature brands, as well as in Wang Yibo's unique personal value.
In the past ten years, this brand has built a high moat on the Red Sea Track relying on exclusive core technology and ultimate quality control. But as imitators flocked in, the price war intensified, and a more fatal problem emerged: the brand's core user base was aging at an accelerated pace, with less than 20% of young consumers under the age of 30. What it needs is not a star who can help it sell goods, but a "soul partner" who can help it rejuvenate the brand and open up the global market without destroying the high-end tone.
Looking at the entire entertainment industry, only Wang Yibo can meet these three conditions at the same time.

The internal screening criteria of the brand have long burst the bubble in traffic: "We don't look at the number of single-day hot searches, the rankings of fans on super topics, let alone the so-called cargo data. We only look at three things: first, the long-term zero-risk of personal image; second, cultural penetration across circles; and third, global market awareness."
In these three points, Wang Yibo has achieved the ultimate unmatched by no one.
Let's talk about zero risk first. In this era when houses collapse faster than books are flipped, Wang Yibo is recognized as the "safest top performer" in internal entertainment. After ten years in his career, he has no scandals, no negatives, and no malicious hype. Even his private life is hardly spied on by the outside world. He does not stir up CP, buy hot searches, or participate in reality shows. All exposure comes only from his works and professional fields. This almost harsh self-discipline has made him the brand's most reassuring "long-term value ballast stone"-for a high-end brand that has been in existence for decades, the loss of a spokesperson's house collapse is far more than a billion yuan. Advertising fees are more deadly.
Let's talk about cross-layer penetration. Wang Yibo is the only entertainer who can simultaneously open up the top luxury circle, sports circle, film and television circle and young men's market. He is the global spokesperson of the three major international luxury groups, breaking the industry's century-old iron law of exclusive competition; he is a professional racing driver and a national sports promotion ambassador, and his appeal among young men is unmatched; the cumulative box office of the films he starred in has exceeded 3 billion yuan, and he has been nominated for the highest domestic film award twice in a row. He took the brand from high-end shopping malls to university campuses, racing tracks and skateboard parks, turning "the quality choice of the middle class" into "the trend belief of young people."
Finally, there is global recognition. Wang Yibo's influence has long transcended national borders. He has tens of millions of loyal fans in Southeast Asia, Japan, South Korea, Europe and the United States. His appearance at Paris Fashion Week can sell out the products of his cooperative brands in 24 hours around the world; his racing documentaries can drive sales of related equipment overseas to surge by 300%. For brands that aspire to the global market, Wang Yibo is not a spokesperson for the China market, but a cultural business card for the brand to go global.
From "humanoid billboard" to "strategic partner": Wang Yibo redefines the value of top performers
If the brand choice of Wang Yibo is a necessity for the market, then Wang Yibo has never relied on luck to get where he is today, but on the "anti-traffic" business logic that he has adhered to since his debut.
The traditional business model of top-notch entertainment is essentially "traffic harvesting": pick up whatever is popular, pick up whatever is given, pick up more than a dozen or even dozens of endorsements a year, covering everything from mineral water to diapers, and wish to drain your traffic dry. According to data from a marketing research institute, in 2025, a top celebrity received 27 endorsements a year, with an average of one in 13 days, and finally became a "humanoid billboard" without any recognition. Once traffic drops, the brand immediately terminates the contract, leaving behind chicken feathers.
Wang Yibo's business logic is exactly the opposite: less but more refined, long and deep.

He has never had the largest number of endorsements, but the gold content is the highest in the industry. Among the 33 global endorsements, 4 are top luxury brands, 12 have cooperated for more than 3 years, and the renewal rate is as high as 90%, far exceeding the industry average of 30%. He would rather give up tens of millions of short-term endorsement fees than accept a brand that does not suit his tone; once he cooperates, he will be deeply bound and become a true strategic partner of the brand.
He will not simply shoot an advertisement or post a Weibo account, but will be deeply involved in the brand's product development, marketing promotion and market expansion. For example, his cooperation with a luxury car brand has lasted for seven years. From the original brand ambassador to the current global spokesperson, the brand has not only customized its exclusive models for him, but also carried out in-depth technical cooperation with his professional team. Wang Yibo used his racing expertise to provide advice on the brand's performance car development. At the same time, he rode the brand's logo to major racing tracks around the world, engrave the brand's sports genes into the hearts of young consumers.
Another example is his cooperation with a national home appliance brand. After the official announcement in early 2026, the 24-hour sales of new products exceeded 120,000 units. But what really surprised the brand was not sales, but the change in user structure: Wang Yibo reduced the age of the core user base of this brand, once considered to be "exclusive to fathers", by a full 10 years.
The same is true for this cooperation with the Ten-Year Zero endorsement brand. According to insiders, Wang Yibo not only participated in all creative planning for endorsing TVC, but also proposed a new marketing direction of "outdoor scenes + healthy life". Next, the brand will carry out in-depth cooperation with his personal outdoor exploration IP to bring products to snowy mountains, rainforests and deserts to create a new consumption scene.
The ultimate truth of top-class business: there is no irreplaceable traffic, only irreplaceable people
This ten-year brand made an exception and chose Wang Yibo, which sounded the loudest alarm for the entire entertainment industry: the era of traffic has completely died. In the future, top-notch commerce will never focus on who has more fans, but whose personal IP is more irreplaceable.
What is irreplaceable? It's not how much you can help the brand sell, but how much long-term value you can bring to the brand that others cannot bring; it's not how many hot searches you have, but how many professional identities you have that are truly recognized by the public; it's not how many fans you can harvest, but how many circles of people you can influence.

Wang Yibo's irreplaceability lies in the fact that he has built a unique "professional IP" system. He is not a traffic star who relies on his face for a living, but a professional who has achieved top-notch levels in many fields. He is an actor, a dancer, a racing driver, and a skateboarder. Every identity is not a person, but is earned through sweat and achievements.
These professional identities in different fields have made his personal IP three-dimensional and full, and have also allowed him to adapt to any type of brand. High-luxury brands fancy his sense of fashion and alienation, sports brands fancy his professional ability and fighting spirit, technology brands fancy his youthful vitality and innovative spirit, and food brands fancy his healthy image and national character.
On the other hand, those traffic stars who only rely on fans to brush sales have extremely thin personal IP. Apart from being "handsome" and "having many fans", they have no core competitiveness. Such stars are essentially "replaceable". Today, if your traffic is high, the brand will look for you to endorse; tomorrow, if your traffic is higher, the brand will immediately replace you.
What is even more terrifying is that with the rapid development of AI technology, this "alternative" traffic star may even be completely replaced by virtual idols in the future. Virtual idols will not collapse houses, play big names, charge sky-high endorsement fees, and work 24 hours a day. When brands discover that virtual idols are not inferior to real people in bringing goods, those traffic stars who do not have core competitiveness will eventually be completely eliminated by the market.

On May 20, the two-way trip between Wang Yibo and the Ten Years Brand was not only a successful business cooperation, but also a watershed of the times.
It tells us that the true top stream is never built up by traffic, but is built up little by little by little through professionalism, word of mouth, and long-term doctrine. Those who only want to rely on traffic to harvest quickly will only be counterattacked by traffic; only those who settle down to polish themselves and build core competitiveness can always stand at the top of the pyramid.
When Wang Yibo raised the threshold for top-notch business to the level of 33 global endorsements, those traffic people who are still relying on fans to brush sales and grab titles should really wake up. In the future entertainment industry, there will be no more "traffic stars", only "IP artists".
Wang Yibo was just the first person to eat crabs.