Huayi's net profit for the first half of the year is expected to be 252 - 378 million yuan."Time and Space Hunter" is being planned

The company participated in "Warcraft", which was released on June 18, 2016. Due to its participation in global accounting, it took a long time to recognize revenue, and no accounting revenue was generated in the first half of the year.

On July 13, Huayi Brothers released its semi-annual results forecast for 2016. The company's net profit attributable to shareholders of listed companies is expected to be 252 million to 378 million yuan. According to the announcement, the company's main film and television drama projects "Rock Tibetan Mastiff" and "Lu Yao Zhi Ma Li","The Death of Romantics","I am Not Pan Jinlian" are expected to be released in the second half of 2016; In addition, the company participated in "Warcraft", which was released on June 18, 2016. Due to its participation in global accounting, it took a long time to recognize revenue, and no accounting revenue was generated in the first half of the year.

Movie-game interaction and layout have always been an important part of Huayi Brothers 'Internet entertainment. It is understood that Yinhan Games is currently working to improve the IP value of "Time Hunter" and carry out secondary monetization, not only including cross-border cooperation with leading brands in industries such as clothing, FMCG, and digital. Yinhan Games has invited famous screenwriters to create the script of "Time Hunter" and has begun preparations for filming. At the same time, the mobile game "Fantasy City", a popular masterpiece linked by the movie game, will also be available during the summer.

Huayi Brothers 'exploration in the field of big online movies has always been relatively low-key, but its achievements are remarkable: At the end of 2015,"Mountain Cannon Into the City 1" jointly created by Huayi Brothers and Seven Entertainment Films became the first online movie to exceed 10 million yuan at the box office. Big movie, and at the same time broke 12 market records; in March 2016, the second work in the series once again set its own record, becoming the first phenomenal online movie to exceed 20 million yuan at the box office; In addition, the first and second films of the "Super Eunuch" series of online movies jointly launched by the two parties in the first half of 2016 also reached a cumulative view of nearly 200 million.

In terms of film and television dramas, Huayi Haohan's IP giant "Fantasy City" has been scheduled to be released on Hunan Satellite TV on July 24; the TV series "Long Time No See", directed by gold-medal screenwriter Wang Wanping and co-starred by Zheng Kai, Yang Zishan, Zhang Guoli and Jiang Shan, also officially started filming on July 5. In terms of variety shows, after helping Zhejiang Satellite TV launch the phenomenal programs "Running Brothers" and "Ace VS Ace", the second season of the large-scale star campus experience program "I'm Going to School" in which Huayi Haohan participated also landed on Zhejiang Satellite TV on June 26, and its premiere rating exceeded 1; Huayi Haohan and Tencent Video jointly produced "Date!" and was personally directed by Xie Dikui! The "Big Star" program has become a "hit" on the Internet: the number of views on the first program exceeded 50 million in the 72 hours it was launched, and the number of views on related topics on Sina Weibo exceeded 800 million; so far, the cumulative number of views on its online programs has exceeded 500 million.

As of the first half of 2016, Huayi Brothers brand licensing and real-life entertainment sector has completed the signing of 16 projects. Next, Huayi Brothers Suzhou Film World, Huayi Brothers (Zhengzhou) Film Town, and Huayi Brothers (Changsha) Film Town will also open one after another in 2017.

Editor: yvonne