The strokes determine the position! The implementation of new regulations by the three major associations has torn apart the bottom-level dilemma of domestic entertainment chaos

Jiuzhi Network News On June 12, 2026, the three major film and television industry associations jointly issued a new regulation for actors 'signatures, which aroused heated discussions across the Internet and will be officially implemented on July 10. A notice may seem to just standardize the ordering of names on posters and end films, but in fact, it cuts off the "torn industrial chain" that has been spawned by the flow economy for many years. Behind it lies a thorough reconstruction of the value logic of the entire film and television industry, and controversy and thinking are sweeping across the industry simultaneously.
This new regulation was jointly issued by China TV Drama Production Industry Association, China Online Audiovisual Program Service Association, and the Actors Committee of China Federation of Radio and Television Social Organizations. It directly targets the industry's long-standing shortcomings and sets two subversive core rules: First, unify actor titles throughout the industry, abolish fancy gimmicks such as "specially invited lead" and "double flat fan", and only retain three standard titles such as leading role, special role, and acting role.; Second, the signatures of actors in similar titles are uniformly sorted according to their legal names and surnames. Traffic, celebrities, and fan size no longer have the privilege of sorting. At the same time, all promotional materials and feature film signature standards are required to be completely unified, and both internal and external sets of standards are prohibited. In addition, the new regulations force signatures to mark the legal real name, and stage names can only be used as parentheses remarks, completely blocking the speculative space of creating traffic tags based solely on stage names.
For a long time, the position of the fan has long been separated from the original role of "marking the role" and has evolved into a game chip pulled by capital, brokers, and fans. The industry's public "economics of position" is clear and straightforward: a title is directly bound to artist pay quotes, brand endorsement premiums, and platform project invitation levels. A drama's promotional resources and investment promotion capabilities are all tilted towards the top ranked actors. As a result, countless industry farce have arisen: before the series started, fans started to compete online because of poster positions and copywriting sorting; in order to balance the demands of many parties, the crew created more than a dozen exclusive starring titles out of thin air, consuming a lot of preparatory energy to coordinate the signing, but instead had no time to polish the script and shoot; there were also projects that were stalled due to the deadlock in the negotiation of the position, and the schedule was delayed, consuming a large amount of public online public opinion resources.
The atmosphere in the rice circle also continues to alienate in the battle for positions. A large number of young fans regard their signatures as the only yardstick of their idol's strength, and carry out reviews, mutual tear, and personal attacks in order to compete for rankings, turning the film and television drama creation field into an arena for fans to compete with each other. When the audience's focus shifts from plot and acting skills to name length and distance, the artistic core of film and television works is squeezed by the traffic game, and the industry's abnormal cycle of "focusing on traffic and neglecting content" is becoming increasingly fierce. This is also the core reason for the three major associations to issue standardization rules [__LINK_ICON].
When the new regulations were implemented, some people applauded, and many practical discussions and doubts were also raised. An optimistic perspective believes that sorting based on strokes completely eliminates the space for human manipulation, eliminates the contradiction between the two groups from the root cause, and forces the industry to return to content standards: in the future, the crew will no longer have to spend months dealing with signature games, and the actors will not be able to rely on their positions to raise their commercial premium. If you want to gain market recognition, you can only rely on solid character creation and reputation of the work. For the general audience, the endless quarrels caused by positions in the rice circle will be greatly reduced, and the public opinion environment for watching movies and chasing dramas will be more refreshing.
However, industry practitioners have also raised deep concerns that the rules only cut off "sequencing disputes" but cannot completely resolve the traffic logic itself. The game battlefield will shift from "naming order" to "title division": the management team will focus on competing for the "leading role" title, and the title definition of double protagonists and group dramas may become the focus of a new round of pulling. Artists who have yet to explode in traffic are facing a real impact. The previous model of relying on titles to maintain market quotations has failed. Without traffic supported by excellent works, the commercial value may rapidly shrink, and the industry's resource allocation pattern will usher in a reshuffle.
At the same time, the clause that "legal real name must be marked" also triggered discussions across the Internet. A large number of artists who rely on stage names to establish public awareness must be marked with "real names (stage names)" in the future, breaking the perfect personality filter deliberately created by traffic artists, and the artist's personal image operation logic will usher in changes.
Industry experts interpret that this new regulation is not a short-term rectification, but a key step in the institutional transformation of the industry. In the past, the industry relied on private contracts and verbal tacit understanding to regulate positions, with great room for flexibility, and capital and traffic could always find loopholes and flexibility. Today, unified, objective and implementable standardized provisions complete the transformation from "human game" to "rule constraints", conveying a clear direction: the core competitiveness of the film and television industry will always be the works, not the traffic ranking of actors.
The new regulations provide a buffer period of nearly one month. After July 10, all new online dramas and promotional materials will implement the new standards. This industry change, initiated by a stroke, will bring adaptation pain to the brokerage company and crew in the short term, but in the long run, it will gradually eliminate the impetuous atmosphere of putting traffic first. When the order of names no longer determines the level of resources, the actors can concentrate on polishing their acting skills, the crew can devote all their energy to creation, and the audience can re-focus on the story itself-this is the positive ecology that the film and television industry should have.