Ma Dong started a business and set up Miwei Media, and the company made a profit when it opened.

on the afternoon of September 16th, Ma Dong, former chief content officer of iqiyi and producer of Qifa Shuo, officially announced the establishment of Miwei Media Company. in addition to Ma Dong, the company's partners also include Mou Xi, chief producer of Qifa Shuo, and Liu Xu, commercial director of Qifa Shuo.

around, the 40-year-old Ma Dong finally embarked on the road of starting his own business.

on the afternoon of September 16th, Ma Dong, former chief content officer of iqiyi and producer of "Qifa Shuo", officially announced the establishment of Miwei Media Company. In addition to Ma Dong, the company's partners also include Mou Xi, chief producer of Qifa Shuo, and Liu Xu, commercial director of Qifa Shuo. Ma Dong revealed that in less than a cup of coffee, Miwei Media got the first venture capital.

Li Kaifu, leader of Innovation works, said that Miwei Media is the largest RMB investment project in the history of Innovation works; Zhang Wei, founder of Entertainment works, said that Miwei Media is also the largest single investment project since its inception.

compared with many entrepreneurs who have no way out, Ma Dong's "first bucket of gold" seems to be too easy. Although Kaifu Lee claimed that the reason why he decided to invest in Miwei Media in such a short time is Ma Dong's ability to produce content in both traditional TV and online video, as well as the ability of content distribution channels and artist relationships. But anyone with a discerning eye knows that this official statement is just a form of expression in the media. The popular saying is that no investor can resist this investment in terms of Ma Dong's reputation and his online ensemble program "Qifa Shuo".

Yes, in addition to Ma Dong, there is also a "strange theory" that can make Miwei media become popular at once.

strong > Ma Dong took away the "Strange Theory", but IP left it to iqiyi / strong >

in the early days of the rumors that Ma Dong left iqiyi, the media one after another believed that "internal struggle" and "listing failed" forced Ma Dong to choose to leave, and collectively moved to the bench, chewing melon seeds, and so on for the start of a torturing war.

in the Internet industry, there are few gentle and sincere leaders like Dr. Gong Yu. The video website industry has been fiercely competitive in recent years. As iqiyi's founder and CEO, Gong Yu's remarks and actions are rarely hyped and discussed by the media. Ma Dong, not to mention, comes from an artistic family, wise, elegant, and humorous. At the beginning, Ma Dong chose iqiyi among many video website enterprises, presumably, in addition to being optimistic about iqiyi's self-made content platform, he must also be congenial to Dr. Gong Yu.

now Miwei Media has officially announced its establishment. Ma Dong spoke for the first time why he chose to leave iqiyi. "people have two kinds of freedom to pursue. I can definitely achieve financial freedom in iqiyi, but I pursue character freedom more." Leaving iqiyi, there is absolutely no rumor about it. "

it is undeniable that in the three years since Ma Dong joined iqiyi, iqiyi has grown at a high speed. Three years of Internet work experience has also brought a lot of value to Ma Dong that cannot be measured by money.

"choose the Internet, especially iqiyi, because I think the target market is changing, the number of people serving is also changing, and I need to learn their language, logic and services that they can accept. Iqiyi is a commercial company, and it respects the market, respects business logic, and strives to find a balance between business logic and content logic. At the same time, iqiyi himself is a video platform with strong technical background and genes. Here, I see the future of the media industry through the technology pipeline. This is something I could not learn in the field of traditional media before. Of course, there is the management path and management mode of a modern enterprise. " In an exclusive interview, Ma Dong said.

at the press conference founded by Mi Wei Media, Gong Yu's seat was arranged in the middle of the first row. "Gong Yu is a rare visionary entrepreneur who can see the cooperative effect and prospect between a vertical content team like me and the kind of platform he makes, so we will continue to work together," Ma said. "

Gong Yu also said at the meeting that thanks to Ma Dong for his efforts in iqiyi, iqiyi will continue to cooperate deeply with Ma Dong and Miwei Media around the original content such as "Strange work Theory."

as we all know, the creative team of "Qifa Shuo" belongs to iqiyi's "Ma Dong Studio". Ma Dong left iqiyi and the only thing he took with him was Qifa Shuo. After three seasons of production and broadcasting, it can be said that "Qifa Shuo" has been deeply printed with the label of "Ma Dong". If you leave it to iqiyi, you may not be able to do it better and better.

as Ma Dong's first work to transform the Internet, he said in an exclusive interview with the chief entertainment officer that the power of "fantastic talk" is far from being played, because it is still a concentrated program form to be recognized by everyone. The power it can exude, that is, the direct interaction between it and the user, the content that can be communicated, and the extent to which it can accomplish this interaction has not yet been revealed. "

Ma Dong made it clear that "Qifa Shuo" was created by us during the tenure of iqiyi, so its IP is iqiyi. "

at this point, the tearing rumor breaks itself, and it is time to break up those who are not too serious to watch the fun.

strong > can you make a profit when you open? Mi Wei Media / strong >

Ma Dong, who is over 50 years old, came out to start a business, but led a group of young people born in the 1980s and 1990s. Ma Dong believes that, "the team made up of young people is not only physically strong and does not kill them to work, but the important thing is that they are idealistic. What they pursue is what he really wants, and it is the kind of interest in content that everyone has together." Young people are also very good at learning, and the combination of curiosity and love of play about new things is amazing. " Ma Dong even said, "We are doing this company with a playful mentality, not with another mentality."

in the face of such a young entrepreneurial team, Ma Dong gave such an idea, "the certain limits I bear determine that I do not want to turn my company into a big company in an instant. So if you want the company to always be a small and smart company, a small and beautiful company, then everyone who comes in will become very important."

"I am born in content, and I know what kind of work environment content people need, so I think it is very important to respect individuals in the content field as much as possible. Respect for individual creativity, not easily denied, maintain a great degree of tolerance, I think is the key to leading a team. "

at present, Miwei Media can be said to be the exclusive production company of the program, and the first signed artists are veteran debaters Ma Weiwei, Xiao Kun, Fan Ye and Fan Ye. For the future of the company's content development plan, Ma Dong revealed that "Qifa said" must be done well, at the same time will also develop a new IP, and then the key is to enrich their own content categories. "

the success of "Qifa Shuo" provides a lot of inspiration for Ma Dong in the production of Internet video content. In the past, it was just a studio named after itself, and it's not surprising to focus on doing a piece of content. But after the establishment of Miwei Media, Ma Dong certainly wants to try more than just variety shows.

"for us, content is an ecosystem, and there is no need to do variety shows; content is the same thing, and the boundaries between them will become more and more blurred, so what can be done is what can be done, the key is its core idea, and whether the IP value is worth it."

it can be seen that Miwei Media will be an Internet company dominated by content production, and the output of content production will be aimed at young people born in the 1990s.

although Ma Dong did not give a clear answer to the total amount of financing and the valuation of the new company, when he talked about when the new company would be profitable, Ma Dong responded with a rare "arrogant" attitude, "with my existing business model, the company itself is profitable, and the project I have in hand is a profitable project."

Edit: yvonne