Taking stock of the 2017 Spring Festival Gala Language Program: The New and the New collide,"Sequel" and imagination fly together

Language programs allow the whole family to gather together to enjoy and enjoy happiness. Their significance has long surpassed the entertainment function of the Spring Festival Gala itself. Although the Spring Festival holiday is over, let's review the impressive language programs at the 2017 Spring Festival Gala of the Year of the Rooster.

Young people like pop culture, and elders are willing to listen to operas and sing songs. This makes it difficult for us TV people who do Spring Festival Gala-brainstorm, get chicken blood, work overtime, and finally make a feast suitable for the whole family to enjoy. Although there are many types of programs and constant creativity, only language programs can allow the whole family to gather together to enjoy and enjoy fun. Because they can witness the changes of China society and conform to the habit of China people enjoying family happiness, their significance has already surpassed the entertainment function of the Spring Festival Gala itself. Although the Spring Festival holiday is over, let's review the impressive language programs at the 2017 Spring Festival Gala of the Year of the Rooster.

The most imaginative space: TV wants to throw its mobile phone into the fish tank

Liao TV Spring Festival Gala "Home Appliances Story"

Gao Xiaopan's team's sketch "Home Appliances Story" tells the story of mobile phones, charging treasure and the older generation of household appliances-TVs, landlines, and SLR cameras. The interesting story of "competition for favor". The charging treasure boasts that the "big eyes" of the SLR are wide-angle, the mobile phone plays music from the Year of the Rooster dance when it comes on the stage with a conceited appearance, and the face of the 50-inch "big face plate" on the TV is reasonable, which makes people smile. It is worth mentioning that the skit has two main themes that attract in-depth thinking. One is that household appliances of different eras have their own advantages and disadvantages. When they were deadlocked, the old-fashioned plug-in came forward to point out the maze. He recounted the past of TVs replacing gramophones and semiconductors, and SLR cameras replacing film one by one. Finally, the mobile phone told all electrical appliances that technology is changing with each passing day, and anyone will be replaced, but everyone is a product of the times; The second is the negative impact of mobile phones on modern people-spreading rumors, alienating family relationships, etc. It is not the fault of mobile phones, but humans themselves have become slaves to technology to warn the audience.

The most true source of creation: Dialogue with "Spider-Man"

CCTV Spring Festival Gala "Big City Little Love"

Liu Liang's white dove appeared on the stage of CCTV Spring Festival Gala for the first time and performed well. The sketch "Big City Little Love" brought by the two tells the story that it is not easy for "Spider-Man" to work in Beijing. Her husband is doing outdoor high-altitude glass wall cleaning in Beijing and has not returned home for a year. His wife, White Pigeon, came to Beijing to find him, and various kinds of things happened. Interesting things. His classic line "Who's it? What's wrong?" frequently appeared on the show, making the audience laugh. The two men's final action of lifting Wia to spin in the air was also talked about by many viewers. According to reports, the creative team went deep into the grassroots and came to the "Spider-Man" in real life to experience the dangers and difficulties of their work. The description of white-collar workers smiling and giving thumbs up in the office building in the sketch is also a true portrayal and touching.

The latest cliché: Filial piety to the elderly in the new era The open lines of

Jiangsu Spring Festival Gala's "New Neighbors"

and "New Neighbors" are cliché neighborhood topics, while the dark lines are about how children are filial to their parents today. The story tells the story of the cattle who moved into the new building not adapting to the estranged life and visiting the house. They saw the neighbor's daughter-in-law eager to find a wife for their mother-in-law. From the beginning, they were misunderstood as unfilial piety, to the understanding that the girl wanted to provide the elderly with rich material life and at the same time Let them live a happy and down-to-earth life. This process fully demonstrated the young people's new concept of filial piety. Although there were "Twenty-Four Filial Piety" in ancient times, today, some of them do have feudal connotations. As the times continue to move forward, young people are also constantly strengthening their understanding, inheritance and innovation of the culture of filial piety. This work also conforms to the concept of great love and warmth of Jiangsu Spring Festival Gala.

The strongest integration between ancient and modern times: this ancient man had a modern disease

and "enjoyed himself tonight"."Master of Chinese Studies"

Shaanxi is the hometown of Zhou and Qin Dynasties and the seat of the thousand-year-old capital. It has a long history and profound traditions of folk art and art. Shaanxi's Guanzhong, Southern Shaanxi, and Northern Shaanxi contain a variety of folk arts performance forms. They all have distinctive regional and folk customs colors and exude a strong regional cultural atmosphere. In recent years, Shaanxi Quyi has achieved consecutive results in major national competitions and activities, making positive contributions to the prosperity and development of the province's literary and artistic undertakings. The most representative one is Miao Fu Wang Sheng's cross talk, which has strong cultural characteristics. The two are familiar with the performance form of "one is witty lecturing evil theories on the stage, and the other corrects evil theories with righteous words."

Miao Fu and Wang Sheng sang cross-talk on "Master of Chinese Studies" at the Spring

Festival Gala of Hubei Satellite TV, Heilongjiang Satellite TV and Sichuan Satellite TV. Miao Fu and Wang Sheng also brought a breakthrough work "Master of Chinese Studies" at the Comic Star Gala Comedy Gala "jointly organized by Hubei Satellite TV, Heilongjiang Satellite TV and Sichuan Satellite TV. The two men represented the Hubei team in the battle. The "crooked criticisms" were words and allusions in traditional culture. For example, contentment means being happy after you have been fully bathed. A drop in a bucket means that you can soak a glass of water every day and receive a cart of salary at the end of the month. Spend the day like a year means every day like a New Year. In addition, carving a boat and seeking a sword is procrastination. The foolish old man moving mountains and grinding an iron pestle into a needle is obsessive-compulsive disorder. Sun Wukong being at the foot of the mountain for 500 years is claustrophobia. Qin Shi Huang unified the six countries, wrote the same text and the same car, and burned books and buried scholars because he had intensive phobia. Miao Fu's culture of "random interpretation" is reasonable and well-founded, and is corrected in time by Wang Sheng. It can also be combined with the current modern lifestyle, with connotation and depth.

The strongest local flavor: Beijing was originally a "Barbie" city

. The Beijing Spring Festival Gala "I Love Beijing"

began with the self-introduction of a young man who lacked self-confidence, was full of dialects, and was a tourist guide. The cross talk "I Love Beijing" began. Jin Fei appeared as an "all-round expert on bilingual culture and folk customs in the capital's history, local government, digital and foreign languages, and also the image ambassador for appreciating palace snacks." She said "babbled" and pronounced stewed pig "and called fire" white cake ". She randomly explained that the shape of the" eight-armed Nezha "in old Beijing was" Barbie ", pretending to understand geography very well, and accidentally recited it into the Beijing subway. The jokes are dense, with an average of 5 seconds. At the end of the program, Chen Xi, who was the protagonist, invited old neighbors from all over the world to pay New Year greetings to the audience, proposing that "as long as we contribute to society, we are one family." This reflects the spirit and sentiments of contemporary China and contemporary Beijing. It is precisely many such good programs with a strong Beijing-style flavor that the Beijing Spring Festival Gala has been a highlight of TV programs during the Spring Festival for many years.

The most amusing dialect sketch: Anhui version of the poisonous tongue queen launched the

Anhui Spring Festival Gala "I want to have a second child"

In addition to Beijing, the Anhui Spring Festival Gala also has strong local characteristics. Dialect sketches have always been the ones with the weakest communication effect. However, since 2016, Hua Dan Zhou Qun, the head of Anhui Satellite TV, has teamed up with Ajin to launch the dialect sketch "Parents 'Meeting." In 2017,"I Want to Have a Second Child" also followed the funny way of the past. Zhou Qun used common dialogues in life to gently and easily teach Anhui dialect on the spot,"satirizing" Ah Jin, but the burden density was greatly increased. According to Ze Media Data monitoring, three days after the program was broadcast, the video broadcast volume ranked fourth among all Anhui party programs, and second among language programs.

The most daring to satirize the chaos: Drinking a cup of vinegar and playing big names together at the

Oriental Spring Festival Gala "Fighting Assistants",

the unique satirical sketch "Fighting Assistants" broadcast on the first day of the New Year, lasted for 24 hours from the second day to the third day of the New Year, with an increase of 529%. It became a dark horse in the communication of the Oriental TV Spring Festival Gala on the third day of the New Year. By showing the irritating behaviors of the two actors such as poor acting skills, playing big names, not memorizing lines, and abusing literary substitution, the sketch is a pungent irony to the current impetuous ecology of the entertainment industry. It also puts forward the positive theme of" How you treat the audience, the audience will treat you how you treat you". It became the most straightforward satirical comedy sketch on the stage of all Spring Festival Gala in 2017, making the audience laugh and re-examine their view of idols. At the same time, this work is also a warning to TV workers. When producers use artists, they must have their own bottom line that they should adhere to. They must recognize that only good works and good actors can bring ratings. They must not focus on ratings and ignore the spiritual background.

The most local characteristics: North and South are on the same stage to talk, learn and sing

"Happy Tonight" and "Big Four Happiness"

In the 2017 "Happy Tonight" Comic Star Gala Comedy Spring Festival Gala, young crosstalk actors and Hubei Satellite TV's "I'm Crazy for Comedy" The performance of the championship champion Li Ding and Dong Jianchun was particularly eye-catching. This time, they teamed up with two other cross-talk actors Li Yinfei and Song Weijie to bring the audience a cross-talk performance "Big Four Happiness" that featured everything from speaking, learning, teasing and singing. During the program, the four showed off their superb skills in traditional cross talk such as Allegro and Tongue Twisters, and performed the famous section of the Xihe Drum "Linglong Tower"; at the same time, they took into account the local characteristics of Sichuan, Black and Hubei provinces during the performance, and integrated dialect paragraphs from various places were integrated into the cross talk performance to send the audience thoughtful New Year blessings.

The "Big Four" Spring Festival Gala of Echuan and Black Provinces Satellite TV

has the most communication value: the concept of "Kebabs"

and

"sequel" of Liao TV Spring Festival Gala has the highest number of video views on the entire network. The concept of "Kebabs" and "sequel" has been rare in language programs of the Spring Festival Gala in recent years. On the stage of the 2017 Liao TV Spring Festival Gala, Song Xiaobao not only continued the story and routine of "eating noodles" in 2016, but also creatively led the new food trend of "roasted dumplings", making the audience look forward to his works in the coming year and forming a strong fan stickiness. According to Ze Media data monitoring, the program has the most communication value, and the video playback volume ranks first among all provincial satellite TV Spring Festival Gala programs. It is worth mentioning that at the end of the sketch, Cheng Ye, the owner of the kebab shop, invited migrant workers to dinner on New Year's Eve to pay tribute to the workers who still stick to their posts during the Spring Festival. Similar acts of kindness have long existed in the land of Liaoning and Shenyang, where heroes and models have emerged in large numbers. Shenyang's "noodle shop brothers" send a bowl of noodles every day to people in need of help. When someone is hungry but is short of money, they just need to take off the wall of the noodle shop. Love cards, you can enjoy a bowl of hot noodles or special dishes for free. The Liaoning Spring Festival Gala tells the story of local "good people" in a timely manner, bringing more warmth and emotion to the audience during the jubilant New Year Festival.

The strangest family is on the same stage: The younger generation prepares for their elders to marry

. The Shandong Spring Festival Gala "Urging Marriage"

sketch "Urging Marriage" was performed by Wang Xiaoli and Li Lin hand in hand with their son. The program breaks the traditional custom of parents urging their children to marry and tells the story of the son's active contribution to the mother's "twilight love" remarriage. Urging marriage is the taste of China families and the creation of thousands of years of culture. In the skit, while the mother is looking forward to her son starting a family as soon as possible, the son is also making arrangements for her mother. This is both urging and loving, which is touching. As of now, the number of program video views has exceeded 8 million, making it the leader of Shandong Spring Festival Gala.

The 2017 Spring Festival holiday is coming to an end, but the new year has just begun. Judging from the communication effect of the Spring Festival Gala and audience feedback, producers of TV content still play an irreplaceable role in optimizing people's cultural and entertainment lives. We look forward to working hard to produce more and more nutritious programs in the coming year.

Editor: vian